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Time of India
a day ago
- Business
- Time of India
Myntra introduces zero commission model for some ethnic wear brands
Myntra has launched a zero commision model for new women's ethnic wear brands, in a push to step up visibility for made in India brands. The offer starting from Aug 15, will be valid for three months, also coinciding with the onset of the festive season, the company said in a statement on Thursday. Brands will benefit from onboarding support, faster payment cycles and access to M-Express delivery network to enhance customer experience. Besides, they will also be provided with visibility across the homepage and category pages. They will further be allowed to collaborate with Myntra to boost engagement for launches and trends. 'The Indian ethnic wear landscape beautifully reflects the richness of our cultural heritage and craftsmanship. The festive season being a high consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of brands that celebrate this legacy with a zero commission construct. This enables the brands to kickstart their journey on Myntra and help them access over 70 mn user base covering 98% of serviceable pincodes, across India while also leveraging Myntra's tech capabilities,' said Sharon Pais, chief business officer at Myntra. The platform aims to onboard 500 women's ethnic wear brands in the next three months through this construct, it said. Stay informed with the latest business news, updates on bank holidays , public holidays , current gold rate and silver price .
Economic Times
2 days ago
- Business
- Economic Times
Ahead of festive season, Myntra introduces zero-commission model for some ethnicwear brands
Flipkart-backed online fashion retailer Myntra has introduced a zero-commission structure for certain brands in the women's ethnicwear space, ahead of the festive season. The new model will be in effect for three months, starting August 15. These months are crucial for online commerce platforms as they account for most sales thanks to users shopping for the festive season. 'The festive season being a high-consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of digital-first brands … with a zero commission construct,' Sharon Pais, chief business officer, Myntra, said in a statement. The initiative, a part of the Myntra Rising Stars programme, is available for brands that are currently selling through their own D2C platforms or social commerce channels. Under the initiative, brands will receive support from Myntra, including strategic account management, on a service-fee basis. They will also get onboarding support, quicker payment cycles and access to the M-Express delivery network, which allows brands to deliver orders in a day or two. Additionally, these labels will gain visibility on Myntra's homepage and category pages. Myntra will also help these brands with visibility through its Glamstream and Myntra Minis initiatives. 'This enables the brands to kickstart their journey on Myntra and help them access the user base of over 70 million, covering 98% of serviceable pincodes across India, while also leveraging Myntra's tech capabilities,' Pais plans to onboard 500 digital-first women's ethnicwear brands in the next three months as part of this is not the only platform to reduce commissions ahead of the festive season. Last year, Amazon India also tweaked its seller fee structures and reduced commissions in the range of 3-12% for 59 ecommerce platform Meesho has a zero commission model for sellers on its platform. Besides zero commission, it also doesn't charge sellers a penalty for late despatch or order cancellation.
Time of India
2 days ago
- Business
- Time of India
Ahead of festive season, Myntra introduces zero-commission model for some ethnicwear brands
Flipkart-backed online fashion retailer Myntra has introduced a zero-commission structure for certain brands in the women's ethnicwear space, ahead of the festive season. The new model will be in effect for three months, starting August 15. These months are crucial for online commerce platforms as they account for most sales thanks to users shopping for the festive season.'The festive season being a high-consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of digital-first brands … with a zero commission construct,' Sharon Pais, chief business officer, Myntra, said in a initiative, a part of the Myntra Rising Stars programme , is available for brands that are currently selling through their own D2C platforms or social commerce the initiative, brands will receive support from Myntra, including strategic account management, on a service-fee basis. They will also get onboarding support, quicker payment cycles and access to the M-Express delivery network, which allows brands to deliver orders in a day or these labels will gain visibility on Myntra's homepage and category pages. Myntra will also help these brands with visibility through its Glamstream and Myntra Minis initiatives.'This enables the brands to kickstart their journey on Myntra and help them access the user base of over 70 million, covering 98% of serviceable pincodes across India, while also leveraging Myntra's tech capabilities,' Pais plans to onboard 500 digital-first women's ethnicwear brands in the next three months as part of this is not the only platform to reduce commissions ahead of the festive season. Last year, Amazon India also tweaked its seller fee structures and reduced commissions in the range of 3-12% for 59 ecommerce platform Meesho has a zero commission model for sellers on its platform. Besides zero commission, it also doesn't charge sellers a penalty for late despatch or order cancellation.
Time of India
20-06-2025
- Business
- Time of India
Myntra's entry to quick commerce in Delhi-NCR and Mumbai hold key considerations
Live Events Amidst critical operational challenges in the quick commerce sector related to hiring and retaining delivery partners, ecommerce major Myntra has rolled out its 30-minute delivery service M-Now in Delhi NCR and piloted M-Now in Bengaluru in December last year, initially with about 10,000 stock-keeping units (SKUs). ET had reported on December 4 that the online fashion company plans to take the service to Mumbai, New Delhi and Pune in the coming chief executive Nandita Sinha, had told ET in an interview that the fashion etailer had identified significant demand from fashion-first and trend-focused premium customers for quick deliveries, adding that customers are looking for access to their preferred brands with speedy M-Now, customers can find collections from nearly 600 brands, including Vero Moda, Mango, Calvin Klein, Tommy Hilfiger, Levi's, Dyson, YSL, Prada, Carolina Herrera, Huda Beauty, the company said.M-Now's presence in Delhi-NCR makes it pivotal in joining the quick commerce race, and offering multiple brands in one click. In April, data sourced by ET revealed that Myntra is seeing sharp growth in vacation-related shopping. Summer-ready styles in apparel and footwear—such as sundresses, skirts, shorts, cotton shirts, swimwear, flip flops and sandals—are seeing strong said demand for these categories rose around 2.2 times year-on-year in March and April compared to the beginning of the year. Popular brands in this space include H&M, MANGO, Puma, Crocs, US Polo, Tommy Hilfiger, Adidas, Trendyol and Levi' products readily available with convenient return options are likely to spur demand on quick commerce platforms like M-Now, Myntra's M-Express has already been popular with customers, delivering orders in one to two business expanding to Delhi-NCR and Mumbai region would open opportunities to tap urban consumers looking for quick FY24, Myntra posted a net profit of Rs 30.9 crore against revenue of Rs 5,173.7 commerce now accounts for 20% of India's ecommerce market and is growing at a rate of 50% annually, Walmart International chief executive Kathryn McLay said in May Walmart-backed Flipkart's Q-comm entity Flipkart Minutes, is targeting 800 dark stores by the end of 2025. Companies such as Zepto are in advanced talks with Edelweiss Alternative Asset, domestic family offices and smaller credit funds for around Rs 1,500 crore structured had an annualised GOV of $3.6 billio n in the quarter ended December 31, 2024. Swiggy Instamart posted an annualised gross sales run rate of $1.8 billion in the same price becomes the primary differentiator for these apps with near-similar user experience, intense discounting and attendant cash burn are likely to intensify further, a recent report by ET highlighted. This month, average discounts across categories rose to 20–25% on maximum retail price compared to below 10% two years ago across various quick commerce platforms, including for segments like dairy and groceries, the sources said.
