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Time of India
2 hours ago
- Time of India
M&M plans world tour on multi-energy SUV platform
Mumbai: Mahindra & Mahindra is plotting a calibrated push into key overseas markets, anchored by a new modular platform that will spawn its next generation of SUVs. The automaker will however continue to prioritise leadership in revenue market share over sheer volume gains, said a senior company executive. Independence Day 2025 Modi signals new push for tech independence with local chips Before Trump, British used tariffs to kill Indian textile Bank of Azad Hind: When Netaji Subhas Chandra Bose gave India its own currency "Volume share gains are happening on their own, but our metric remains revenue market share," Rajesh Jejurikar, CEO and executive director, auto and farm sectors at M&M told ET. "Chasing volumes could lead us to the wrong strategic choices." The maker of Thar and XUV7OO SUVs leads India's SUV market in revenue share though it ranks second in volume. M&M clocked record sales of 152,100 SUVs in Q1 FY26. M&M is expecting the next phase of growth to be driven by the newly-developed NU IQ. It is the company's first-ever architecture capable of churning internal combustion and electric powertrains , along with front- and all-wheel drive options, and both left- and right-hand drive formats. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas Prices In Dubai Might Be More Affordable Than You Think Villas In Dubai | Search Ads Get Quote Undo On Friday, the company unveiled the Vision.S, Vision.T, and Vision.X SUV concepts based on the NU IQ. The platform is designed for high modularity and component commonality, enabling faster development, lower costs, and the agility to adjust product offerings in line with shifting consumer preferences and technology trends. "Once you create a platform, you can't reinvent it every time customer choices change. Modularity gives us the ability to respond quickly," said Jejurikar. M&M's INGLO platform will continue to underpin larger e-SUVs, while NU IQ will be used for compact and subcompact SUVs, with both coexisting in the portfolio. Live Events To support future growth, the company will expand annual capacity at its plant in Chakan, Pune, by 240,000 vehicles, taking total capacity there to 750,000-760,000 units. It is also scouting for a greenfield facility for longer-term expansion. The international rollout will follow a "saturation-first" playbook, entailing building build presence, dealer networks, and service capability in one market before moving to the next, said Jejurikar. South Africa served as the first proving ground, followed by Australia and New Zealand, he added. It is now preparing to enter the UK, as well as other right- and left-hand-drive markets, including select markets in Europe, the Middle East, Africa, and Latin America, to tap into premium SUV "white space" opportunities, said Jejurikar. The platform strategy is aimed at delivering aspirational SUVs to both local and overseas buyers, avoiding brand dilution from chasing entry-level markets. "We don't want to dilute our identity by entering segments that aren't core to us," said Jejurikar, adding that M&M's average selling price remains well above the industry average. By consolidating multiple powertrains on one platform, the automaker is aiming to future-proof its product range against uncertainty in adoption curves for EVs, hybrids and advanced ICE vehicles.
Economic Times
2 hours ago
- Economic Times
M&M plans world tour on multi-energy SUV platform
Synopsis Mahindra & Mahindra will expand into overseas markets with a new SUV platform. The company prioritizes revenue market share over volume. A new NU IQ platform will support both combustion and electric powertrains. Mahindra will expand its Chakan plant and explore a new facility. Rajesh Jejurikar, Executive Director & CEO- Auto and Farm Sector, Mahindra & Mahindra Mumbai: Mahindra & Mahindra is plotting a calibrated push into key overseas markets, anchored by a new modular platform that will spawn its next generation of SUVs. The automaker will however continue to prioritise leadership in revenue market share over sheer volume gains, said a senior company executive."Volume share gains are happening on their own, but our metric remains revenue market share," Rajesh Jejurikar, CEO and executive director, auto and farm sectors at M&M told ET. "Chasing volumes could lead us to the wrong strategic choices." The maker of Thar and XUV7OO SUVs leads India's SUV market in revenue share though it ranks second in volume. M&M clocked record sales of 152,100 SUVs in Q1 FY26. M&M is expecting the next phase of growth to be driven by the newly-developed NU IQ. It is the company's first-ever architecture capable of churning internal combustion and electric powertrains, along with front- and all-wheel drive options, and both left- and right-hand drive Friday, the company unveiled the Vision.S, Vision.T, and Vision.X SUV concepts based on the NU IQ. The platform is designed for high modularity and component commonality, enabling faster development, lower costs, and the agility to adjust product offerings in line with shifting consumer preferences and technology trends."Once you create a platform, you can't reinvent it every time customer choices change. Modularity gives us the ability to respond quickly," said Jejurikar. M&M's INGLO platform will continue to underpin larger e-SUVs, while NU IQ will be used for compact and subcompact SUVs, with both coexisting in the portfolio. To support future growth, the company will expand annual capacity at its plant in Chakan, Pune, by 240,000 vehicles, taking total capacity there to 750,000-760,000 units. It is also scouting for a greenfield facility for longer-term international rollout will follow a "saturation-first" playbook, entailing building build presence, dealer networks, and service capability in one market before moving to the next, said Jejurikar. South Africa served as the first proving ground, followed by Australia and New Zealand, he is now preparing to enter the UK, as well as other right- and left-hand-drive markets, including select markets in Europe, the Middle East, Africa, and Latin America, to tap into premium SUV "white space" opportunities, said platform strategy is aimed at delivering aspirational SUVs to both local and overseas buyers, avoiding brand dilution from chasing entry-level markets. "We don't want to dilute our identity by entering segments that aren't core to us," said Jejurikar, adding that M&M's average selling price remains well above the industry consolidating multiple powertrains on one platform, the automaker is aiming to future-proof its product range against uncertainty in adoption curves for EVs, hybrids and advanced ICE vehicles.
Time of India
4 hours ago
- Time of India
Battlefield 6 Rush mode new change explained
Image via Electronic Arts. Battlefield 6 open beta second weekend is here and since the beginning of it, the game saw a massive surge of players. The game has already peaked at a total of 408,754 players in the last 24 hours. The main reason behind this continuous outbreak is surely the brand new features in the second open beta weekend. Over half-a-million players played this game in the previous weekend, but most of them have come up again to try out the new modes, maps, and rewards. Among all the new stuff, the highly awaited Rush mode has gone through a change, just after being launched a day ago. Battlefield 6 implements new changes to the Rush mode Rush is one of the most popular game modes in the history of the Battlefield franchise. Its absence played a major part in the disastrous performance of Battlefield 2042. However, DICE didn't take any risk this time, as this fan-favorite game mode has recently been added in Battlefield 6 with the launch of its second open beta weekend. However, instead of being super happy, fans became a bit disappointed seeing the new version of their favorite Rush mode. Yes, BF6's Rush mode was a lot different than the ones in the previous installments. That is why, to bring back the old vibe, the developers have imposed a change that might fancy the Battlefield veterans. In Rush, a team of Defenders stop the Attackers from destroying some M-COM military communication stations by detonating bombs. This bomb takes some time to explode after being planted on the site. Now, initially this countdown felt way too long for the Battlefield 6 fans. That is why the developers have reduced that countdown timer from 45 seconds to 30 seconds. However, the game still lacks a lot of classic characteristics which DICE needs to change at any cost. For instance, previously the Rush mode used to feature 32 players in each team. But now it has become a 12vs12 game mode, which might be annoying for the OG Battlefield fans. Not only that, the new Rush mode feels cramped and results in chaotic engagement, whereas the traditional mode had thoughtful spacing between objectives and offered multiple strategies. But the developers have assured the fans that they will continue to monitor all the requests. So, fans can expect more highly wanted changes for sure, at least when it gets released on October 10, 2025. Read More: How can PS5 players earn an exclusive skin in Battlefield 6 Beta? Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
