Latest news with #MyntraRisingStars
Fashion Value Chain
a day ago
- Business
- Fashion Value Chain
Myntra Launches Zero Commission Plan for Ethnic Brands
Ahead of India's 79th Independence Day, Myntra has unveiled a festive zero commission construct to empower emerging women's ethnic wear brands under its Myntra Rising Stars program. This initiative, effective from 15th August 2025 for three months, aims to support the growth of 500 made-in-India brands, showcasing the country's cultural richness and craftsmanship. As part of this opportunity, new women's ethnic wear brands can benefit from: Strategic Support: Inclusion in Myntra Rising Stars with access to account management services and brand-building expertise. Ease of Doing Business: Seamless onboarding, faster payment cycles, and access to Myntra's M-Express delivery network for improved customer reach. Visibility & Brand Building: Premium placement across homepage and category pages, social commerce-led discovery via Glamstream and Myntra Minis , and influencer collaborations to amplify engagement. Data-Driven Insights: Detailed dashboards and reports with business performance metrics and industry trends. Sharon Pais, Chief Business Officer, Myntra, stated: 'The Indian ethnic wear landscape reflects the richness of our cultural heritage. With a zero commission construct, we are enabling the next generation of brands to grow by leveraging Myntra's 70+ million user base and advanced tech capabilities.' Through this festive construct, Myntra is committed to building a vibrant ecosystem for women's ethnic wear labels, strengthening their digital presence, and driving India's ethnic fashion story forward.
Economic Times
3 days ago
- Business
- Economic Times
Ahead of festive season, Myntra introduces zero-commission model for some ethnicwear brands
Flipkart-backed online fashion retailer Myntra has introduced a zero-commission structure for certain brands in the women's ethnicwear space, ahead of the festive season. The new model will be in effect for three months, starting August 15. These months are crucial for online commerce platforms as they account for most sales thanks to users shopping for the festive season. 'The festive season being a high-consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of digital-first brands … with a zero commission construct,' Sharon Pais, chief business officer, Myntra, said in a statement. The initiative, a part of the Myntra Rising Stars programme, is available for brands that are currently selling through their own D2C platforms or social commerce channels. Under the initiative, brands will receive support from Myntra, including strategic account management, on a service-fee basis. They will also get onboarding support, quicker payment cycles and access to the M-Express delivery network, which allows brands to deliver orders in a day or two. Additionally, these labels will gain visibility on Myntra's homepage and category pages. Myntra will also help these brands with visibility through its Glamstream and Myntra Minis initiatives. 'This enables the brands to kickstart their journey on Myntra and help them access the user base of over 70 million, covering 98% of serviceable pincodes across India, while also leveraging Myntra's tech capabilities,' Pais plans to onboard 500 digital-first women's ethnicwear brands in the next three months as part of this is not the only platform to reduce commissions ahead of the festive season. Last year, Amazon India also tweaked its seller fee structures and reduced commissions in the range of 3-12% for 59 ecommerce platform Meesho has a zero commission model for sellers on its platform. Besides zero commission, it also doesn't charge sellers a penalty for late despatch or order cancellation.
Time of India
3 days ago
- Business
- Time of India
Ahead of festive season, Myntra introduces zero-commission model for some ethnicwear brands
Flipkart-backed online fashion retailer Myntra has introduced a zero-commission structure for certain brands in the women's ethnicwear space, ahead of the festive season. The new model will be in effect for three months, starting August 15. These months are crucial for online commerce platforms as they account for most sales thanks to users shopping for the festive season.'The festive season being a high-consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of digital-first brands … with a zero commission construct,' Sharon Pais, chief business officer, Myntra, said in a initiative, a part of the Myntra Rising Stars programme , is available for brands that are currently selling through their own D2C platforms or social commerce the initiative, brands will receive support from Myntra, including strategic account management, on a service-fee basis. They will also get onboarding support, quicker payment cycles and access to the M-Express delivery network, which allows brands to deliver orders in a day or these labels will gain visibility on Myntra's homepage and category pages. Myntra will also help these brands with visibility through its Glamstream and Myntra Minis initiatives.'This enables the brands to kickstart their journey on Myntra and help them access the user base of over 70 million, covering 98% of serviceable pincodes across India, while also leveraging Myntra's tech capabilities,' Pais plans to onboard 500 digital-first women's ethnicwear brands in the next three months as part of this is not the only platform to reduce commissions ahead of the festive season. Last year, Amazon India also tweaked its seller fee structures and reduced commissions in the range of 3-12% for 59 ecommerce platform Meesho has a zero commission model for sellers on its platform. Besides zero commission, it also doesn't charge sellers a penalty for late despatch or order cancellation.
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Business Standard
15-05-2025
- Business
- Business Standard
Myntra expands the 'Rising Stars' programme to back D2C home brands
Online fashion retailer Myntra has unveiled Myntra Rising Stars (MRS) Home Edit, a strategic expansion of the platform's Rising Stars programme, aimed at nurturing innovations by homegrown D2C brands that are transforming the way India shops for its living spaces. As lifestyles continue to evolve, customers are increasingly investing in their homes—seeking personalisation, style, and innovation. Myntra said homegrown D2C brands are rewriting the playbook on design-led innovation. They are reimagining category experiences, blending form and function with a deep understanding of evolving personal lifestyle choices. 'Customers are looking to differentiate themselves. They are increasingly seeking products that align with their lifestyle—whether it's ergonomic furniture, sustainable decor, or theme-inspired home selections,' said Maneesh Kumar Dubey, vice-president, category management, Myntra. 'D2C brands are catering to this space with their unique and differentiated products. With the launch of MRS D2C Home Edit, we are bringing together an array of emerging homegrown brands with the biggest selection and innovative offerings.' The Myntra Rising Stars programme has been designed for both renowned and emerging D2C made-in-India brands offering unique propositions for customers. Brands can opt in based on qualifying criteria, which include the size of the brand, social media followership, strategic significance, and uniqueness of the product proposition, among others. The launch phase of the MRS Home Edit witnessed over 165 D2C brands across home furnishing, decor, kitchen and dining, furniture, and mattresses join the programme. These include tapestries and wall art, antique showpieces, Indie wall plates, Warli printed decor, ceramic soap dispensers, luxe bathroom accessories, and smart cookware. The onboarded brands include a mix of Myntra-first entrants and established players now being elevated through strategic exposure. Brands such as Sleepyhead, Story@Home, Kuber Industries, Haus & Kinder, Chumbak, SleepyCat, and Nestasia have scaled with enhanced merchandising, curated content, and targeted discovery.
