Latest news with #SharonPais
Fashion Value Chain
2 days ago
- Business
- Fashion Value Chain
Myntra Launches Zero Commission Plan for Ethnic Brands
Ahead of India's 79th Independence Day, Myntra has unveiled a festive zero commission construct to empower emerging women's ethnic wear brands under its Myntra Rising Stars program. This initiative, effective from 15th August 2025 for three months, aims to support the growth of 500 made-in-India brands, showcasing the country's cultural richness and craftsmanship. As part of this opportunity, new women's ethnic wear brands can benefit from: Strategic Support: Inclusion in Myntra Rising Stars with access to account management services and brand-building expertise. Ease of Doing Business: Seamless onboarding, faster payment cycles, and access to Myntra's M-Express delivery network for improved customer reach. Visibility & Brand Building: Premium placement across homepage and category pages, social commerce-led discovery via Glamstream and Myntra Minis , and influencer collaborations to amplify engagement. Data-Driven Insights: Detailed dashboards and reports with business performance metrics and industry trends. Sharon Pais, Chief Business Officer, Myntra, stated: 'The Indian ethnic wear landscape reflects the richness of our cultural heritage. With a zero commission construct, we are enabling the next generation of brands to grow by leveraging Myntra's 70+ million user base and advanced tech capabilities.' Through this festive construct, Myntra is committed to building a vibrant ecosystem for women's ethnic wear labels, strengthening their digital presence, and driving India's ethnic fashion story forward.
Time of India
3 days ago
- Business
- Time of India
Myntra introduces zero commission model for some ethnic wear brands
Myntra has launched a zero commision model for new women's ethnic wear brands, in a push to step up visibility for made in India brands. The offer starting from Aug 15, will be valid for three months, also coinciding with the onset of the festive season, the company said in a statement on Thursday. Brands will benefit from onboarding support, faster payment cycles and access to M-Express delivery network to enhance customer experience. Besides, they will also be provided with visibility across the homepage and category pages. They will further be allowed to collaborate with Myntra to boost engagement for launches and trends. 'The Indian ethnic wear landscape beautifully reflects the richness of our cultural heritage and craftsmanship. The festive season being a high consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of brands that celebrate this legacy with a zero commission construct. This enables the brands to kickstart their journey on Myntra and help them access over 70 mn user base covering 98% of serviceable pincodes, across India while also leveraging Myntra's tech capabilities,' said Sharon Pais, chief business officer at Myntra. The platform aims to onboard 500 women's ethnic wear brands in the next three months through this construct, it said. Stay informed with the latest business news, updates on bank holidays , public holidays , current gold rate and silver price .
Economic Times
3 days ago
- Business
- Economic Times
Ahead of festive season, Myntra introduces zero-commission model for some ethnicwear brands
Flipkart-backed online fashion retailer Myntra has introduced a zero-commission structure for certain brands in the women's ethnicwear space, ahead of the festive season. The new model will be in effect for three months, starting August 15. These months are crucial for online commerce platforms as they account for most sales thanks to users shopping for the festive season. 'The festive season being a high-consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of digital-first brands … with a zero commission construct,' Sharon Pais, chief business officer, Myntra, said in a statement. The initiative, a part of the Myntra Rising Stars programme, is available for brands that are currently selling through their own D2C platforms or social commerce channels. Under the initiative, brands will receive support from Myntra, including strategic account management, on a service-fee basis. They will also get onboarding support, quicker payment cycles and access to the M-Express delivery network, which allows brands to deliver orders in a day or two. Additionally, these labels will gain visibility on Myntra's homepage and category pages. Myntra will also help these brands with visibility through its Glamstream and Myntra Minis initiatives. 'This enables the brands to kickstart their journey on Myntra and help them access the user base of over 70 million, covering 98% of serviceable pincodes across India, while also leveraging Myntra's tech capabilities,' Pais plans to onboard 500 digital-first women's ethnicwear brands in the next three months as part of this is not the only platform to reduce commissions ahead of the festive season. Last year, Amazon India also tweaked its seller fee structures and reduced commissions in the range of 3-12% for 59 ecommerce platform Meesho has a zero commission model for sellers on its platform. Besides zero commission, it also doesn't charge sellers a penalty for late despatch or order cancellation.
Time of India
4 days ago
- Business
- Time of India
Ahead of festive season, Myntra introduces zero-commission model for some ethnicwear brands
Flipkart-backed online fashion retailer Myntra has introduced a zero-commission structure for certain brands in the women's ethnicwear space, ahead of the festive season. The new model will be in effect for three months, starting August 15. These months are crucial for online commerce platforms as they account for most sales thanks to users shopping for the festive season.'The festive season being a high-consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of digital-first brands … with a zero commission construct,' Sharon Pais, chief business officer, Myntra, said in a initiative, a part of the Myntra Rising Stars programme , is available for brands that are currently selling through their own D2C platforms or social commerce the initiative, brands will receive support from Myntra, including strategic account management, on a service-fee basis. They will also get onboarding support, quicker payment cycles and access to the M-Express delivery network, which allows brands to deliver orders in a day or these labels will gain visibility on Myntra's homepage and category pages. Myntra will also help these brands with visibility through its Glamstream and Myntra Minis initiatives.'This enables the brands to kickstart their journey on Myntra and help them access the user base of over 70 million, covering 98% of serviceable pincodes across India, while also leveraging Myntra's tech capabilities,' Pais plans to onboard 500 digital-first women's ethnicwear brands in the next three months as part of this is not the only platform to reduce commissions ahead of the festive season. Last year, Amazon India also tweaked its seller fee structures and reduced commissions in the range of 3-12% for 59 ecommerce platform Meesho has a zero commission model for sellers on its platform. Besides zero commission, it also doesn't charge sellers a penalty for late despatch or order cancellation.
