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MAIA launches MAIA Studio to strengthen creative offering

Brand communications agency MAIA has introduced MAIA Studio, a new division focused on creative direction, brand identity, and content experiences. The launch formalises a strand of work the agency has previously supported behind the scenes and reflects a growing demand from clients for integrated creative services. Positioned as a complement to its core communications business, the studio brings together the agency's creative capabilities under a dedicated platform. It is expected to support clients with visual storytelling and brand development, working across digital, print and packaging formats. 'MAIA Studio is a natural extension of the work we've long nurtured behind the scenes,' said Shadi Moazami, Founder and Managing Director of MAIA. 'There is remarkable talent within our team, and this is our way of honouring that creativity. Whether it's visual identity, campaign development or content strategy, MAIA Studio allows us to build brands that are thoughtful, evocative and rooted in story.' The division aims to act as a creative partner to clients, translating brand narratives into tactile and visually-led outcomes. Its scope spans content creation, graphic design, editorial production, and brand expression – with an emphasis on refinement and narrative craft. Among recent projects, MAIA Studio supported a cinematic, AI-led brand video for Eden House's Za'abeel launch. It also continues to collaborate with existing MAIA clients including Anantara and Meliá Desert Palm on brand and content-focused briefs. The launch of MAIA Studio signals a continued shift towards expanded creative capabilities within boutique consultancies and reflects a wider trend of agencies broadening their scope across disciplines such as design, strategy and production.