Latest news with #MRGCrown
Business Standard
14-07-2025
- Business
- Business Standard
Gurgaon's Sector 106: Where Tomorrow's Luxury Lives Begin Taking Shape
NewsVoir Gurugram (Haryana) [India], July 14: In the shifting sands of Gurugram's real estate, certain sectors evolve beyond coordinates on a map-they begin to tell a story. Sector 106, tucked along the Dwarka Expressway, is one such place. For years, it lay in the shadows of glitzier addresses like Golf Course Road and DLF Phase 5. Today, it's quietly stepping into the spotlight-not with noise, but with nuance. And leading this transformation is MRG Crown, whose recently unveiled sample flat marks not just a launch, but a quiet assertion that Sector 106 has arrived. The development, a low-rise gated community, reflects the changing pulse of Gurgaon. What makes Sector 106 compelling isn't just its proximity to Delhi or the upcoming metro link. It's the pace of the place. Unlike the hyper-vertical developments that dominate much of the NCR, this sector is embracing low-density living with a certain elegance-private terraces, green belts, walkable layouts-all of which are core to the vision behind MRG Crown. "At MRG Group, we've always believed that luxury doesn't have to shout-it can speak through space, design, and intent. With MRG Crown, we're not just building homes --we're shaping a community that reflects the aspirations of a new generation of homeowners who seek calm, connectivity, and a more meaningful way to live," says Rajjath Goel, Managing Director, MRG Group. In a post-pandemic world where people crave both connection and calm, that balance is proving attractive-especially to HNIs and UHNIs who are looking to invest not just in homes, but in lifestyles that are future-proof. MRG Crown taps into this desire with thoughtful design and a community-first approach. Why Investors Are Looking Here What's drawing this evolved investor base to Sector 106 isn't hard to decode. There's the obvious: * Excellent access to IGI Airport and central Delhi * Proximity to business hubs like Cyber City * The long-awaited completion of the Dwarka Expressway But beyond the logistics, it's the quality of upcoming developments that is raising eyebrows. Projects like MRG Crown are focusing on curated experiences--homes with smart layouts, clubhouses that aren't afterthoughts, and private terraces that allow a slice of open sky even in a dense city. This new wave of construction appeals to a different kind of buyer: people who aren't rushing to flip a unit in 12 months, but those who want to hold, live, or lease in places that will age well. In this context, MRG Crown becomes more than a real estate project-it becomes a long-term lifestyle decision. The Emerging Buyer Profile Interestingly, it's not just legacy investors who are entering this market. * First-time luxury buyers in their 30s and 40s NRIs seeking stable, long-term returns * HNIs with portfolios in Golf Course Road or South Delhi, looking for a quieter, well-connected second home * For all these profiles, MRG Crown offers a differentiated proposition-low-rise luxury that balances accessibility with aesthetic intent. Beyond ROI: The Lifestyle Pull What makes Sector 106 feel different is that the conversation is shifting from square foot rates to how life feels inside the home. From clubhouse experiences to green nooks for elderly parents, from safety features to room for kids to just be-there's an intent in design that resonates with today's more conscious buyer. MRG Crown aligns closely with this evolution in consumer priorities, offering thoughtfully designed spaces that cater to multi-generational needs while embracing future-ready living. A Sector in Transition There's a certain energy in Sector 106 that's hard to miss. It's not the frenzied kind you see in launch-happy corridors. It's more confident, measured. And as new projects break ground with a focus on community living, functional luxury, and long-term growth, this micro-market is evolving into something Gurgaon's earlier sectors no longer have room to offer-space, serenity, and serious potential. MRG Crown stands at the heart of this evolution, helping shape Sector 106 into a landmark destination of tomorrow.
Fashion Value Chain
14-07-2025
- Business
- Fashion Value Chain
Gurgaon's Sector 106: Where Tomorrow's Luxury Lives Begin Taking Shape
In the shifting sands of Gurugram's real estate, certain sectors evolve beyond coordinates on a map-they begin to tell a story. Sector 106, tucked along the Dwarka Expressway, is one such place. For years, it lay in the shadows of glitzier addresses like Golf Course Road and DLF Phase 5. Today, it's quietly stepping into the spotlight-not with noise, but with nuance. Gurgaon's Sector 106: Where Tomorrow's Luxury Lives Begin Taking Shape And leading this transformation is MRG Crown, whose recently unveiled sample flat marks not just a launch, but a quiet assertion that Sector 106 has arrived. The development, a low-rise gated community, reflects the changing pulse of Gurgaon. What makes Sector 106 compelling isn't just its proximity to Delhi or the upcoming metro link. It's the pace of the place. Unlike the hyper-vertical developments that dominate much of the NCR, this sector is embracing low-density living with a certain elegance-private terraces, green belts, walkable layouts-all of which are core to the vision behind MRG Crown. 'At MRG Group, we've always believed that luxury doesn't have to shout-it can speak through space, design, and intent. With MRG Crown, we're not just building homes –we're shaping a community that reflects the aspirations of a new generation of homeowners who seek calm, connectivity, and a more meaningful way to live,' says Rajjath Goel, Managing Director, MRG Group. In a post-pandemic world where people crave both connection and calm, that balance is proving attractive-especially to HNIs and UHNIs who are looking to invest not just in homes, but in lifestyles that are future-proof. MRG Crown taps into this desire with thoughtful design and a community-first approach. Why Investors Are Looking Here What's drawing this evolved investor base to Sector 106 isn't hard to decode. There's the obvious: Excellent access to IGI Airport and central Delhi Proximity to business hubs like Cyber City The long-awaited completion of the Dwarka Expressway But beyond the logistics, it's the quality of upcoming developments that is raising eyebrows. Projects like MRG Crown are focusing on curated experiences-homes with smart layouts, clubhouses that aren't afterthoughts, and private terraces that allow a slice of open sky even in a dense city. This new wave of construction appeals to a different kind of buyer: people who aren't rushing to flip a unit in 12 months, but those who want to hold, live, or lease in places that will age well. In this context, MRG Crown becomes more than a real estate project-it becomes a long-term lifestyle decision. The Emerging Buyer Profile Interestingly, it's not just legacy investors who are entering this market. First-time luxury buyers in their 30s and 40s NRIs seeking stable, long-term returns HNIs with portfolios in Golf Course Road or South Delhi, looking for a quieter, well-connected second home For all these profiles, MRG Crown offers a differentiated proposition-low-rise luxury that balances accessibility with aesthetic intent. Beyond ROI: The Lifestyle Pull What makes Sector 106 feel different is that the conversation is shifting from square foot rates to how life feels inside the home. From clubhouse experiences to green nooks for elderly parents, from safety features to room for kids to just be-there's an intent in design that resonates with today's more conscious buyer. MRG Crown aligns closely with this evolution in consumer priorities, offering thoughtfully designed spaces that cater to multi-generational needs while embracing future-ready living. A Sector in Transition There's a certain energy in Sector 106 that's hard to miss. It's not the frenzied kind you see in launch-happy corridors. It's more confident, measured. And as new projects break ground with a focus on community living, functional luxury, and long-term growth, this micro-market is evolving into something Gurgaon's earlier sectors no longer have room to offer-space, serenity, and serious potential. MRG Crown stands at the heart of this evolution, helping shape Sector 106 into a landmark destination of tomorrow. If youre watching Gurgaon's real estate curve, MRG Crown in Sector 106 is where the next bend begins.
Business Standard
26-06-2025
- Business
- Business Standard
MRG Crown Unveils Sample Flat at Sector 106, Gurgaon: A New Standard in Luxury Living
NewsVoir Gurugram (Haryana) [India], June 26: MRG Group has officially unveiled the sample flat for its flagship premium residential project, MRG Crown, located in Sector 106, Gurgaon. Spread across 8.5 acres of prime land, the development is positioned as a luxury independent floor community within a gated enclave, designed to meet the aspirations of today's discerning urban homebuyer. Crafted by celebrated architect Hafeez Contractor, MRG Crown integrates upscale aesthetics with functional design. It features well-planned independent floors set amidst expansive green zones, wide internal roads, and thoughtfully curated amenities. Its strategic location offers seamless connectivity to IGI Airport, Gurgaon Railway Station, the proposed metro line, and commercial hubs like Cyber City. At the heart of the development is a 22,000 sq. ft. clubhouse, designed by Anil Badan, known for landmark hospitality spaces including The Khyber Himalayan Resort & Spa and several Taj and Hyatt properties. Adjacent to it is the 1.5-acre Leisure Island, envisioned as a community recreation zone complete with a party lawn, amphitheatre, trampoline, treehouse, and a dedicated senior citizen corner. Speaking on the occasion, Rajjath Goel, Managing Director, MRG Group, said, "MRG Crown is a manifestation of our commitment to quality and customer-first thinking. Every corner, every finish - from the thoughtfully designed balconies to the branded fixtures and three-tier security - reflects the kind of lifestyle upgrade today's homebuyers are looking for in Gurgaon. This is not just about housing, but about curating a community and an experience." The 3 BHK sample flat, measuring 1593 sq. ft., offers a modern, open-layout living and dining space with recessed ceiling lighting, a fully appointed kitchen with utility access, spacious bedrooms, and premium bath fittings. Highlights include wooden flooring, KOHLER sanitaryware, a 4-in-1 Dorset digital lock, Fujitec elevators, and VEKA UPVC balcony doors--underscoring MRG's attention to quality and comfort. Designed under the DDJAY policy, the project ensures smooth vehicular flow with 9-meter-wide roads, dedicated car parking, and separate entry and exit points. Residents will also benefit from EV charging stations, 100% power backup, 24x7 water supply, and smart security features such as video door phones, motion sensors, and CCTV surveillance. The basement has been designed for efficient parking and essential services, while the terrace offers possibilities for rooftop gardens or private seating areas, especially for top-floor units. With its compelling mix of connectivity, privacy, and community-centric planning, MRG Crown is poised to become one of the most sought-after addresses in New Gurgaon.
Fashion Value Chain
26-06-2025
- Business
- Fashion Value Chain
MRG Crown Unveils Sample Flat at Sector 106, Gurgaon: A New Standard in Luxury Living
MRG Group has officially unveiled the sample flat for its flagship premium residential project, MRG Crown, located in Sector 106, Gurgaon. Spread across 8.5 acres of prime land, the development is positioned as a luxury independent floor community within a gated enclave, designed to meet the aspirations of today's discerning urban homebuyer. MRG Crown Unveils Sample Flat at Sector 106, Gurgaon: A New Standard in Luxury Living Crafted by celebrated architect Hafeez Contractor, MRG Crown integrates upscale aesthetics with functional design. It features well-planned independent floors set amidst expansive green zones, wide internal roads, and thoughtfully curated amenities. Its strategic location offers seamless connectivity to IGI Airport, Gurgaon Railway Station, the proposed metro line, and commercial hubs like Cyber City. At the heart of the development is a 22,000 sq. ft. clubhouse, designed by Anil Badan, known for landmark hospitality spaces including The Khyber Himalayan Resort & Spa and several Taj and Hyatt properties. Adjacent to it is the 1.5-acre Leisure Island, envisioned as a community recreation zone complete with a party lawn, amphitheatre, trampoline, treehouse, and a dedicated senior citizen corner. Speaking on the occasion, Rajjath Goel, Managing Director, MRG Group, said, 'MRG Crown is a manifestation of our commitment to quality and customer-first thinking. Every corner, every finish – from the thoughtfully designed balconies to the branded fixtures and three-tier security – reflects the kind of lifestyle upgrade todays homebuyers are looking for in Gurgaon. This is not just about housing, but about curating a community and an experience.' The 3 BHK sample flat, measuring 1593 sq. ft., offers a modern, open-layout living and dining space with recessed ceiling lighting, a fully appointed kitchen with utility access, spacious bedrooms, and premium bath fittings. Highlights include wooden flooring, KOHLER sanitaryware, a 4-in-1 Dorset digital lock, Fujitec elevators, and VEKA UPVC balcony doors-underscoring MRG's attention to quality and comfort. Designed under the DDJAY policy, the project ensures smooth vehicular flow with 9-meter-wide roads, dedicated car parking, and separate entry and exit points. Residents will also benefit from EV charging stations, 100% power backup, 24×7 water supply, and smart security features such as video door phones, motion sensors, and CCTV surveillance. The basement has been designed for efficient parking and essential services, while the terrace offers possibilities for rooftop gardens or private seating areas, especially for top-floor units. With its compelling mix of connectivity, privacy, and community-centric planning, MRG Crown is poised to become one of the most sought-after addresses in New Gurgaon.
Business Standard
30-05-2025
- Business
- Business Standard
MRG Crown Luxury 2.0: The Epitome of Elite Living on Dwarka Expressway
NewsVoir Gurugram (Haryana) [India], May 30: The luxury real estate market in the NCR region is gaining ground, where cities like Gurugram are seeing a meteoric rise. The city witnessed a strong demand for luxury homes last year, with sales rising 66% to nearly Rs. 1.07 Lakh Crore, as per PropEquity. As per the data, housing sales rose to Rs. 1,06,739 crore last year from Rs. 64,314 crore in 2023 calendar year. Due to its growing affluence, improved infrastructure, and changing lifestyle preferences, the city has become a magnet for premium homebuyers. At the core of this transformation lies the Dwarka Expressway corridor, renowned for its upscale residential developments. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Further, this growth is attributed to a growing corporate presence and ample employment opportunities in the region. In addition, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. Aligning with this growth appetite, leading real estate players are raising the bar of urban living on the Dwarka Expressway. Among the key contributors, MRG Group has made a strong statement with its flagship project, MRG Crown, in Sector 106. With a Rs. 500 crore investment, the project redefined the luxury residential experience in the corridor. Building on that success, the group has unveiled MRG Crown Luxury 2.0, expanding its presence in the premium housing segment and underscoring its commitment to crafting elegant, future-ready homes. Spread across 8.16 acres, MRG Crown features 468 elegantly crafted independent floor units and 117 plots. The development also offers 3 BHK low-rise residences starting at 2.29 crore, designed for an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity. Possession is slated for 2027, giving residents a clear timeline for moving into a thoughtfully curated urban haven. At the heart of the project lies the 1.5-acre Leisure Island, a green sanctuary within the gated community, alongside a 22,000 sq. ft. clubhouse curated for high-end indulgence, offering a half Olympic-sized swimming pool, sports courts, wellness zones, lounge areas, and fine dining options. Additional features include EV charging stations, visitor parking, private terrace gardens, and dedicated basement workspaces, catering to the needs of modern urban lifestyles. Moreover, MRG Crown Luxury 2.0 is an epitome of exceptional architectural design. The project is envisioned by renowned Padma Bhushan awardee Hafeez Contractor, whose architectural finesse lends the development a distinctive and timeless appeal. Complementing this is the lush, immersive landscape design by Juilee Deoskar, celebrated for crafting nature-infused environments that elevate everyday living. Together, their vision brings to life a harmonious blend of form, function, and serenity, setting a new benchmark for upscale residential design in Gurugram. Besides, the project is strategically positioned along the Dwarka Expressway and enjoys exceptional connectivity. Located at the nexus of key transit hubs such as IGI Airport, Gurgaon Railway Station, and the proposed metro corridor, MRG Crown offers residents seamless accessibility to Delhi, Gurugram, and beyond, making it one of the most connected premium addresses in the region. Therefore, as the Dwarka Expressway rapidly transforms into a prime luxury housing corridor, MRG Group is emerging as a frontrunner in shaping its skyline. With over four decades of trust and innovation, the group continues to redefine modern urban living. "MRG Crown Luxury 2.0 reflects our vision of crafting future-ready spaces that blend luxury with lifestyle," says Rajjath Goel, Managing Director, MRG Group. "It marks a bold step in our journey to deliver accessible, aspirational living while paving the way for a more design-forward, community-centric future."
