Latest news with #MadeofChennai
The Hindu
26-05-2025
- Business
- The Hindu
The Hindu wins in content, marketing and green initiatives at Abby Awards 2025
The Hindu Group made an impact at the Abby Awards 2025, securing accolades across multiple categories that recognise excellence in publishing, content creation, and sustainability. The innovative branded content project 'The Interface' by The Hindu won the bronze award under the category 'Best Use of Native or Branded Content for Client Brand-Marketing by a Publisher'. This project, crafted in collaboration with AMD, was a weekly podcast series that delves into the dynamic technological landscape, offering expert insights and diverse perspectives to deepen listeners' understanding of the technology shaping the future. The Hindu executed this project along with ThinkROI. The Group's city campaign 'Made of Chennai' won silver award for 'Best Marketing of a Printed Newspaper/Edition' under the Publisher Abby category. The campaign successfully deepened local engagement, celebrating the spirit, stories, and people of Chennai through print and on-ground activities. In addition, The Hindu's campaign for World Wildlife Day titled 'The Last Pack' earned a merit position under the Green Awards category. The approach was to offer a glimpse into a possible future, one where readers may no longer be able to enjoy their morning coffee, biriyani made with basmati rice, their favourite evening potato chip snack or beat the summer with a sip of mango juice – because someday, it may be their last pack. With key personalities such as Kiran Bedi, former Lieutenant-Governor of Pondicherry; Supriya Sahu, Additional Chief Secretary, Climate Change and Forests, Tamil Nadu; and Arun Krishnamurthy, founder, Environmentalist Foundation of India, talking about the issue, the campaign highlighted the urgent need for wildlife preservation.
The Hindu
23-05-2025
- Entertainment
- The Hindu
The Hindu's campaigns receive prestigious INMA Global Media Awards
'Made of Chennai' (MoC), The Hindu Group's flagship initiative, made an impressive mark at the prestigious International News Media Association (INMA) Global Media Awards, bagging top honours across multiple categories. The Hindu also shared a first-place global win alongside VG, Norway. The MoC campaign, which marked Chennai's 385th birthday, was conceived as a vibrant 40-day celebration of the city's rich heritage and contemporary pulse. It won first place in two categories: Best Brand Awareness and Best Idea to Encourage Reader Engagement. MoC's 'Moonlight Cinema' secured second place in the 'Best Use of an Event to Build a News Brand' category, while the campaign video – 'Life in a Day in Chennai' – featuring a unique split-screen cinematographic treatment, won second place for 'Best New Video Product or Feature'. The MoC campaign also won third place in the 'Best Use of Print' category. Furthermore, 'Fostering Engagement: A Year-long Multifaceted Approach at The Hindu Young World' won third place at the Global Media Awards in the 'Best Initiative to Bolster Next-Generation Readership' category. MoC stood out for its immersive blend of music, art, cinema, cuisine, and civic pride initiatives, drawing citizens into a shared narrative of urban identity and progress. Conducted in collaboration with the Greater Chennai Corporation (GCC), Greater Chennai Traffic Police (GCTP), Tamil Nadu Tourism Development Corporation (TTDC), Chennai Metro Rail Limited (CMRL), and the Namma Marina initiative, MoC featured impactful events such as a two-day food and music festival, music shows in parks, beachside cinema screenings, and an archival photo exhibition in metro stations. L.V. Navaneeth, Chief Executive Officer of The Hindu Group, said, 'Our projects are a reflection of the deep connection we share with the city and its people. This recognition underscores The Hindu's commitment to storytelling, community engagement, and innovation.'
The Hindu
07-05-2025
- Business
- The Hindu
The Hindu Made of Chennai wins laurels at WAN-IFRA World Media Awards 2025
The Hindu has been honoured with 'World Winner' award under the 'Best in Digital Advertising Product or Initiative' category at the WAN-IFRA World Media Awards 2025, recently held in Krakow, Poland. The accolade was for The Hindu Made of Chennai (MoC) campaign, which brought Chennai's stories and spirit to the forefront during the city's 385th birthday. This marks the second consecutive year that the campaign has received international recognition. In its second edition, MoC transformed Madras Day (August 22) into Madras Month, with 40 days of celebration. The campaign brought live concerts, art exhibitions, quizzes, photography contests, and social impact programmes to the city. 'Namma Marina, Namma Pride' beach clean-up and 'Zero Accidents' road safety drive, conducted in partnership with the Greater Chennai Corporation and Chennai Police, were some initiatives that made MoC unique. Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, 'This global recognition by WAN-IFRA is a celebration of Chennai itself — its people, its stories, and its resilience. 'Made of Chennai' was conceptualised to reflect the essence of our city in a way that connects deeply and meaningfully. We are proud that a campaign born from love for Chennai has been honoured on the world stage.'
