Latest news with #MadhumitaAgrawal
Hindustan Times
7 days ago
- Automotive
- Hindustan Times
Oben Electric announces new O100 platform to underpin new sub ₹1 lakh electric bike
₹1 lakh electric bike data-item-target-url=/auto/electric-vehicles/ data-item-story-segment=N/A> Oben currently sells the Rorr and the Rorr EZ electric motobikes. Check Offers Bengaluru-based electric motorcycle maker Oben Electric has announced its new platform that will underpin a new range of affordable electric motorcycles. The upcoming Oben 'O100' platform will spawn a new sub ₹ 1 lakh electric bike, an equivalent to the entry-level 100 cc commuter motorcycles. This will be Oben's second indigenous platform after the ARX. New Oben O100 Platform to underpin electric commuter bikes The Oben O100 platform has been developed in-house at the brand's R&D centre in Bengaluru. The company says its new platform will be modular and will be able to support multiple variants and battery options, which will be tailored to different customer segments. The new platform is also said to be future-ready and will allow 'seamless integration of emerging technologies and infrastructure upgrades." Madhumita Agrawal, Founder and CEO, Oben Electric said, 'At Oben Electric, we design and build with intent - to solve real-world mobility challenges. Our new platform, O100 is engineered for India's mass daily commuters and aims to make electric motorcycles a practical reality for every Indian. Leveraging our proprietary LFP battery technology and other critical components including motor, VCU, and chargers, all developed and manufactured in-house, we've built a robust, vertically integrated foundation for a new generation of electric motorcycles, accelerating EV adoption across urban and rural India alike." Oben has been aggressively expanding its presence across India in Tier I, II, and III markets. The company plans to cross over 100 outlets by the end of the year. The new platform should help the electric bike maker achieve a boost in sales. Oben is working on its second new platform developed in-house. At present, Oben Electric retails two offerings - the Rorr and Rorr EZ e-bikes. Both models are based on the ARK platform and share the same underpinnings albeit with a few changes. While the Oben Rorr is a flagship offering, the upcoming commuter e-bikes will be a lot more basic and are set to arrive towards the second half of the year. More details should be available in the coming weeks. Check out Upcoming EV Bikes in India. First Published Date: 24 May 2025, 09:46 AM IST
Time of India
21-05-2025
- Automotive
- Time of India
Oben to foray into 100-cc motorcycle segment
Oben Electric is set to enter the 100-cc motorcycle segment with its new O100 platform, targeting the mass commuter base with sub-Rs 1 lakh electric motorcycles expected in the second half of the year. This move aims to capture a significant 30% share of the two-wheeler market. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Electric motorcycle maker Oben on Wednesday announced plans to foray into the 100-cc motorcycle segment under a new platform. The new platform named as O100 will produce the 100 cc and equivalent sub-Rs 1 lakh motorcycles, which are expected to be rolled out by the second half this calendar year, to cater to the mass commuter base, Oben Electric segment accounts for nearly 30 per cent of the total two-wheeler market, it first motorcycle platform, ARX, churns out the performance-centric Rorr and Rorr EZ models of e-motorcycles that cater to the premium commuter scalability at its core, enabling faster product iterations and manufacturing ramp-up, the platform allows Oben Electric to deliver high-quality electric motorcycles that cater to a wide range of commuter a modular and versatile architecture, O100 supports multiple variants, different battery options, and functionalities tailored to different customer segments, it said, adding that with future-ready by design, the platform also allows seamless integration of emerging technologies and infrastructure upgrades, making it a robust foundation for long-term EV adoption in India's most cost-sensitive segments."Our new platform, O100 is engineered for India's mass daily commuters and aims to make electric motorcycles a practical reality for every Indian," Oben Electric Founder and CEO Madhumita Agrawal Electric also said it is rapidly expanding its presence across Tier I/II/III cities and looking to cross 100+ showrooms by the end of the year.
Time of India
21-05-2025
- Automotive
- Time of India
Oben Electric develops new platform to enter 100cc-equivalent electric motorcycle segment
Bengaluru-based Oben Electric Wednesday said it has developed its second in-house electric motorcycle platform, the O100, to foray into the 100cc-equivalent motorcycle segment. The electric motorcycle maker estimates that the 100cc motorcycle segment accounts for 30% of India's two-wheeler market. The launch of the O100 platform is a part of the company's wider strategy to expand presence across India's urban and rural markets. Oben Electric said in a statement that the O100 platform has been developed to enable long-term use in the "cost-sensitive segments" of the Indian market. Its new motorcycle range based on this platform is expected to be launched in the second half of 2025. The O100 platform is expected to support electric motorcycles priced under ₹1 lakh, focusing on the commuter segment. It features a modular architecture designed to allow multiple variants and battery options. Madhumita Agrawal , founder & CEO, Oben Electric, said, 'At Oben Electric, we design and build with intent — to solve real-world mobility challenges. Our new platform, O100 is engineered for India's mass daily commuters and aims to make electric motorcycles a practical reality for every Indian.' The platform will leverage Oben's proprietary Lithium iron phosphate (LFP) battery technology and other in-house manufactured components including motor, VCU, and chargers, to drive a new generation of electric motorcycles and accelerate EV adoption across the nation, she added. Oben currently retails the Oben Rorr and Rorr EZ, based on its first platform, ARX. It is expanding across tier-1, tier-2 and tier-3 cities, and aims to cross the 100-showroom mark by the end of the year. The company expects the new platform to drive additional growth for its dealer network and improve returns at the store level, according to its statement.
Entrepreneur
17-05-2025
- Automotive
- Entrepreneur
Partners in Innovation
Founded in 2020 by Madhumita and Dinkar Agrawal, Oben Electric offers innovative electric motorcycles with in-house components, focusing on quality, performance, and urban mobility. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Building an electric vehicle (EV) startup from the ground up is no small feat, but for Madhumita Agrawal, Founder and CEO of Oben Electric, and Dinkar Agrawal, Founder, CTO and COO, it has been a journey of shared vision, resilience, and strategic leadership. The husband-wife duo, who have known each other for 17 years, have leveraged their complementary strengths to create a truly integrated EV company in India. Their entrepreneurial journey began with IPExcel, a venture in R&D and intellectual property services. "One of the most valuable lessons we learned is that a business must be run like a business," said Madhumita. While passion drives innovation, they understood that scaling a company requires structured execution, strong systems, and a clear vision. These foundational principles became the backbone of Oben Electric, shaping its manufacturing, operations, and market strategy. Running a business together comes with unique challenges, but Madhumita and Dinkar have developed an unspoken understanding of balancing responsibilities. "The advantage of being co-founders is that we celebrate the highs and navigate the lows together," added Dinkar. However, both experiencing pressure at the same time means there's no external buffer, making proactive stress management crucial. "We divide roles strategically—Madhumita focuses on external strategy, sales, and market positioning, while I handle internal operations and execution," stated Dinkar. When it comes to disagreements, logic and business impact always take precedence. "It's never about personal preferences; it's about what benefits Oben Electric the most," Madhumita emphasised. "Decisions are evaluated based on feasibility, complexity, and alignment with the company's long-term vision." The startup journey has not been without its obstacles. "One of the toughest moments was when regulatory changes disrupted our launch plans while we were in the midst of a funding round. Acting swiftly, we ensured compliance, expedited our ARAI approvals in record time, and pushed forward without losing momentum," Madhumita recalled. "Another defining moment was Dinkar's strategic decision to design and manufacture Oben Electric's core components in-house. This move gave us complete control over innovation and quality, setting the company apart in India's EV landscape," she added. Despite the challenges, the duo takes pride in building an EV company from scratch, competing against industry giants. "Unlike conglomerates with massive financial backing, we started with a vision and a purpose," Madhumita reflected. Their guiding principle remains simple: every problem has a solution—it's just a matter of finding it. Through structured leadership, mutual trust, and an unwavering commitment to their mission, Madhumita and Dinkar continue to shape Oben Electric's journey, proving that true partnerships—both in life and business—can drive extraordinary success. Facts:
Hindustan Times
24-04-2025
- Automotive
- Hindustan Times
Oben Electric launches India's most affordable battery protection plan
Oben Electric introduces the Protect 8/80 battery plan, offering 8 years or 80,000 km of coverage for ₹ 9,999. The Oben Rorr EZ packs a 7.5 kW (10 bhp) PMS motor with 52 Nm of peak torque and can sprint from 0-40 kmph in 3.3 seconds Oben Electric has announced a battery protection plan for its customers. The plan is called Protect 8/80 and it will be available to the customers starting May 1st. It offers 8 years or 80,000 km of coverage, at a price of ₹ 9,999. Offered under the brand's Oben Protect platform, the warranty ensures complete coverage on battery performance, including repairs, replacements, and all battery-related concerns. Customers are guaranteed that the Rorr EZ's top speed and acceleration will remain consistent over the warranty period. Moreover, the warranty is also fully transferable. Oben's LFP battery has been designed, developed, and manufactured in-house to suit the demanding Indian terrain and climate. The company claims that their batteries can withstand up to 50% higher temperature, ensuring high reliability and optimal performance even in extreme conditions. Also Read : Oben Rorr EZ: This electric bike gets a driver alert system. Check out other key features The Protect 8/80 plan is accessible to both current and prospective customers, providing coverage for the 3.4 kWh and 4.4 kWh battery options of the Rorr EZ. Tailored for daily commuters, the Rorr EZ features an IDC range of 175 km, accelerates from 0 to 40 km/h in merely 3.3 seconds, and achieves a maximum speed of 95 km/h. It is priced from an ex-showroom cost of ₹ 89,999. The new battery warranty plan is available at Oben Electric's 36 showrooms across the country. Madhumita Agrawal, Founder & CEO of Oben Electric, said, 'With the Rorr EZ, we've redefined the commuter electric motorcycle experience. The introduction of this new battery protect plan reflects our unwavering confidence in our technology and our commitment to ensuring long-term customer satisfaction. It's our way of ensuring riders, whether new or future owners, experience dependable performance and complete peace of mind every single day." Oben Rorr EZ Features On the feature front, the Oben Rorr EZ packs all-LED lighting, a floating digital instrument cluster, geofencing, theft protection, Unified Brake Assist, Driver Alert System (DAS) and more. Oben offers a comprehensive warranty package of 3 years/75,000 km (whichever is earlier) on the Rorr EZ. The bike competes against offerings like the Revolt RV400 BRZ, while it will soon face heat from the upcoming Ola Roadster X electric commuter. Check out Upcoming EV Cars in India, Upcoming EV Bikes in India. First Published Date: 24 Apr 2025, 15:21 PM IST
