Latest news with #MadhumitaAgrawal
Time of India
2 days ago
- Automotive
- Time of India
Oben Electric lists Rorr EZ on Amazon as part of digital EV sales push
Bengaluru-based electric motorcycle manufacturer Oben Electric has made its Rorr EZ model available for booking on Amazon , marking a step in the company's digital retail strategy . The listing includes two variants of the electric motorcycle, priced at ₹1,19,999 and ₹1,29,999 respectively, inclusive of a ₹20,000 discount on the original price. The move is part of Oben Electric's broader approach to combine an expanding showroom network with an online presence. The integration with Amazon is aimed at reaching customers who prefer digital purchasing channels, especially those buying an electric two-wheeler for the first time. Madhumita Agrawal, Founder & CEO, Oben Electric, said, 'Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. E-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers.' Product and after-sales offering The Rorr EZ is built on Oben's ARX platform and offers a top speed of 95 km/h, acceleration from 0 to 40 km/h in 3.3 seconds, and an IDC-certified range of up to 175 km. The model is equipped with LFP battery technology developed in-house, and supports fast charging. In addition, the motorcycle includes features such as Geo-Fencing, Theft Protection, Unified Brake Assist ( UBA ), and Drive Assist System (DAS). It is offered in four colour options: Electro Amber, Surge Cyan , Lumina Green, and Photon White. To support long-term use, the company is offering an optional Protect 8/80 battery warranty plan at ₹9,999, covering eight years or 80,000 kilometres with full transferability. The company plans to expand its dealership network to over 150 showrooms across more than 50 cities by the end of the financial year. These outlets will include service centres to provide post-sale support. The company stated that its digital and offline integration is aimed at reshaping how electric two-wheelers are discovered and purchased in India.
United News of India
26-06-2025
- Automotive
- United News of India
Oben Electric Launches 24/7 Customer Support Helpline to Elevate EV Ownership Experience
Bengaluru (Karnataka) [India], June 25: In a market where EV ownership often faces scepticism due to service and support gaps, Oben Electric, an R&D driven electric motorcycle manufacturer, continues to strengthen its commitment to delivering an unparalleled EV ownership experience with the launch of its 24/7 customer support helpline. This initiative underlines Oben's focus on responsive, transparent, and personalized after-sales support, designed to build long-term trust and confidence among EV owners, as it provides round-the-clock, real-time solutions with empathetic and expert assistance. This ensures riders receive seamless support any time of day, reinforcing service continuity and consistent quality. Over the past three months, 90% of all service cases have been resolved within 72 hours, reflecting Oben's operational efficiency and dedication to minimizing rider downtime. At the heart of this service excellence is its deep vertical integration. Critical components such as its proprietary high-performance lithium iron phosphate (LFP) battery, motor, vehicle control unit (VCU), and charger are designed and manufactured in-house, allowing full control over quality, diagnostics, and turnaround times. This integration enables faster issue resolution and greater transparency, including comprehensive warranty coverage that supports confident, worry-free riding. Every Oben Electric customer is assigned a dedicated Relationship Manager, ensuring personalised, end-to-end support throughout their ownership journey, from onboarding and routine maintenance to real-time query resolution. This personalised engagement is backed by Oben Care's network of platinum-certified technicians, trained to the highest industry standards to deliver expert diagnostics, repair, and maintenance. To further support riders on the move, Oben has established a three-tier Roadside Assistance (RSA) network, combining its own fleet, leading RSA providers, and hyperlocal partners. This ensures prompt recovery and help even in remote regions. Oben's ownership support is also anchored in robust warranty coverage. Its proprietary LFP battery is backed by up to 8 years/80,000 kms warranty, while the Comprehensive Protect warranty covers key components including Battery, BMS, Motor, Motor Controller, and Chassis for 5 years or 60,000 kms. Currently, Oben Electric operates over 37 showrooms pan-India, each supported by a dedicated Oben Care service center, providing integrated and consistent after-sales service that is rare in the EV two-wheeler sector. To further enhance convenience, pick-up and drop services are available with select service center, ensuring a hassle-free maintenance. Oben aims to expand its presence to over 150+ showrooms across 50+ cities with respective dedicated service centers by the end of the financial year, bringing its best-in-class electric motorcycles and exceptional after-sales support to Tier 1, 2, and 3 cities across India. Madhumita Agrawal, Founder and CEO of Oben Electric, said, 'Building customer trust is essential to accelerating EV adoption in India. Our 24/7 customer care helpline and integrated Oben Care service centers embody our commitment to delivering fast, transparent, and personalized support. We believe this approach not only resolves issues quickly but fosters lifelong loyalty and confidence in electric mobility.' As India's EV market evolves, Oben Electric remains focused on setting new benchmarks for customer service and after-sales care. Through Oben Care's robust support ecosystem, the company is shaping a future where EV ownership is seamless, reliable, and truly customer centric. If you object to the content of this press release, please notify us at We will respond and rectify the situation within 24 hours.
Time of India
25-06-2025
- Automotive
- Time of India
Oben Electric introduces 24/7 helpline to strengthen EV after-sales support
Oben Electric , a research and development-focused electric motorcycle manufacturer, has launched a 24/7 customer support helpline as part of its efforts to enhance the EV ownership experience. The helpline aims to provide continuous, real-time assistance to riders and address concerns regarding service accessibility in the electric vehicle segment. Over the last three months, the company has resolved 90 per cent of all service cases within 72 hours. This performance is supported by Oben Electric's vertically integrated manufacturing approach, which includes in-house design and production of the battery, motor, vehicle control unit (VCU), and charger. This allows tighter control over diagnostics, repair timelines, and warranty support. Dedicated support and expanded service network Each Oben Electric customer is assigned a Relationship Manager to assist with onboarding, regular maintenance, and issue resolution. The service team comprises technicians certified to industry standards, and every showroom is equipped with an associated Oben Care service centre. To support customers on the road, the company has set up a three-tier roadside assistance (RSA) network. This includes its own RSA fleet, national RSA providers, and hyperlocal partners, enabling response in remote areas. Warranty coverage includes up to 8 years or 80,000 km for the LFP battery, and five years or 60,000 km for key components such as the battery management system, motor, motor controller, and chassis. Oben Electric currently operates over 37 showrooms across India, each with an attached service centre. Some locations offer pick-up and drop services. The company plans to expand to more than 150 showrooms across over 50 cities by the end of the financial year. Madhumita Agrawal, Founder and CEO, Oben Electric, said, 'Building customer trust is essential to accelerating EV adoption in India. Our 24/7 customer care helpline and integrated Oben Care service centres embody our commitment to delivering fast, transparent, and personalised support. We believe this approach not only resolves issues quickly but fosters lifelong loyalty and confidence in electric mobility.' Oben Electric aims to address service reliability concerns commonly associated with EV ownership and position itself as a service-focused player in India's two-wheeler electric mobility space.
Entrepreneur
18-06-2025
- Automotive
- Entrepreneur
Oben Electric Raises INR 50 Cr in Extended Series A
The latest round saw participation from new and existing investors including Helios Holdings, Sharda family office, Kay family, and others, bringing Oben's total Series A funding to INR 100 crore and overall capital raised to INR 200 crore. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Oben Electric, an electric motorcycle startup, has secured INR 50 crore in an extended Series A funding round, following its INR 50 crore Series A raise in January 2025. The latest round saw participation from new and existing investors including Helios Holdings, Sharda family office, Kay family, and others, bringing Oben's total Series A funding to INR 100 crore and overall capital raised to INR 200 crore. The fresh capital will be strategically deployed to expand Oben Electric's retail footprint to over 150 showrooms across 50+ cities by FY26, scale production capabilities at its Bengaluru-based facility, and accelerate development of its new 'O100' product platform—targeting affordable electric motorcycles under INR 1 lakh. Oben Electric was founded in 2020 by husband-wife duo Dinkar and Madhumita Agrawal. A deep-tech enterprise built on indigenous R&D, Oben designs, develops, and manufactures high-performance electric motorcycles and all critical EV components in-house. Its flagship offerings include the Oben Rorr and Rorr EZ, both powered by advanced LFP (Lithium Iron Phosphate) battery technology—offering better safety, longer lifespan, and superior performance compared to traditional lithium-ion batteries. Madhumita Agrawal, Founder and CEO of Oben Electric, said, "The extended Series A funding is a strong vote of confidence from our investors and comes at a time when our momentum is accelerating nationwide. We're expanding not just our retail footprint but also our innovation roadmap with platforms like O100 that aim to democratize electric motorcycles for the mass market." Sandesh from Sharda family office added, "Oben Electric has the right blend of technology, product-market fit, and execution. Their full-stack approach—developing core EV components like LFP batteries, motors, and controllers in-house—makes them uniquely positioned to lead in the rapidly evolving electric motorcycle segment." Since its initial Series A raise, Oben has grown swiftly, setting up 37 retail outlets across 26 cities in 13 states, entering key markets like Punjab, Gujarat, and Uttar Pradesh. The company's robust 100,000-units-per-year manufacturing facility in Jigani, Bengaluru, is supported by over 150 local vendors and a 500+ member team. Looking ahead, Oben plans to raise USD 30 million in a Series B round to support international expansion and further product line development, advancing its mission to build the first global electric motorcycle brand "Designed in India for the World."
Hindustan Times
24-05-2025
- Automotive
- Hindustan Times
Oben Electric announces new O100 platform to underpin new sub ₹1 lakh electric bike
₹1 lakh electric bike data-item-target-url=/auto/electric-vehicles/ data-item-story-segment=N/A> Oben currently sells the Rorr and the Rorr EZ electric motobikes. Check Offers Bengaluru-based electric motorcycle maker Oben Electric has announced its new platform that will underpin a new range of affordable electric motorcycles. The upcoming Oben 'O100' platform will spawn a new sub ₹ 1 lakh electric bike, an equivalent to the entry-level 100 cc commuter motorcycles. This will be Oben's second indigenous platform after the ARX. New Oben O100 Platform to underpin electric commuter bikes The Oben O100 platform has been developed in-house at the brand's R&D centre in Bengaluru. The company says its new platform will be modular and will be able to support multiple variants and battery options, which will be tailored to different customer segments. The new platform is also said to be future-ready and will allow 'seamless integration of emerging technologies and infrastructure upgrades." Madhumita Agrawal, Founder and CEO, Oben Electric said, 'At Oben Electric, we design and build with intent - to solve real-world mobility challenges. Our new platform, O100 is engineered for India's mass daily commuters and aims to make electric motorcycles a practical reality for every Indian. Leveraging our proprietary LFP battery technology and other critical components including motor, VCU, and chargers, all developed and manufactured in-house, we've built a robust, vertically integrated foundation for a new generation of electric motorcycles, accelerating EV adoption across urban and rural India alike." Oben has been aggressively expanding its presence across India in Tier I, II, and III markets. The company plans to cross over 100 outlets by the end of the year. The new platform should help the electric bike maker achieve a boost in sales. Oben is working on its second new platform developed in-house. At present, Oben Electric retails two offerings - the Rorr and Rorr EZ e-bikes. Both models are based on the ARK platform and share the same underpinnings albeit with a few changes. While the Oben Rorr is a flagship offering, the upcoming commuter e-bikes will be a lot more basic and are set to arrive towards the second half of the year. More details should be available in the coming weeks. Check out Upcoming EV Bikes in India. First Published Date: 24 May 2025, 09:46 AM IST
