Latest news with #MaggieSaintJohn
Scottish Sun
19-05-2025
- Entertainment
- Scottish Sun
Brits who once fumed at being ID'd are ‘delighted' to show proof of age once they turn 29, research shows
Find out what age most ID checks stop below PROVE IT Brits who once fumed at being ID'd are 'delighted' to show proof of age once they turn 29, research shows BRITS go from being annoyed at being ID'd to 'delighted' once they turn 29 years old, according to research. A poll of 2,000 adults revealed 43 per cent found it annoying to be asked for proof of age as a young adult. Advertisement 3 ID checks normally stop at an average age of 27 Credit: Will Ireland/PinPep 3 PopWorks and Malibu commissioned research revealing that 29 years old is the age in which people go from being disappointed to delighted at being ID'd Credit: Will Ireland/PinPep Yet 45 per cent of all adults - rising to 56 per cent of Millennials - would be delighted if they were to get ID'ed at their current age. But the average age the ID proof requests stop was around 27 years old – two years before the average age they'd like to still be asked. More than half (59 per cent) would be delighted if a shop assistant checked their age as it'd make them feel young, while 39 per cent admitted it boosts their confidence – and 30 per cent think it makes for a great story. While 12 per cent secretly love the drama of pulling out their formal identification. Advertisement With Millennials, those aged 28 to 44, the most likely to immediately start bragging to friends and family if it happened to them now (56 per cent compared to 36 per cent of Boomers). The research was commissioned by PopWorks, which in collaboration with Malibu, has created Pina Colada flavoured popped corn snacks - which the brand is cheekily asking customers to provide ID for before purchase. The snack brand took over the All Good Convenience Store in London's Victoria and asked customers of different ages to show ID for various items to see which age groups were disappointed - or delighted - to be asked. Maggie Saint John, from PopWorks, said: "It's funny how things change. Advertisement 'You hit a certain age - 29 to be exact - and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. 'But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free.' Non-league club labelled 'absolute class' as they rock up to FA Cup tie in bizarre pina colada kit The new flavour comes after research revealed a Pina Colada is one of the top three go-to summer cocktails. With 54 per cent claiming the cocktail flavour reminds them of being on holiday. Advertisement Gui Pascuilli, head of culture & partnership at Malibu, added: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? 'We love inspiring people to enjoy their time off in unexpected ways.'
The Irish Sun
19-05-2025
- Entertainment
- The Irish Sun
Brits who once fumed at being ID'd are ‘delighted' to show proof of age once they turn 29, research shows
BRITS go from being annoyed at being ID'd to 'delighted' once they turn 29 years old, according to research. A poll of 2,000 Advertisement 3 ID checks normally stop at an average age of 27 Credit: Will Ireland/PinPep 3 PopWorks and Malibu commissioned research revealing that 29 years old is the age in which people go from being disappointed to delighted at being ID'd Credit: Will Ireland/PinPep Yet 45 per cent of all adults - rising to 56 per cent of But the average age the More than half (59 per cent) would be delighted if a shop assistant checked their age as it'd make them feel While 12 per cent secretly love the Advertisement Read more News With Millennials, those aged 28 to 44, the most likely to immediately start bragging to The research was commissioned by The snack brand took over the All Good Convenience Store in London's Victoria and asked customers of different ages to show ID for various items to see which age groups were disappointed - or delighted - to be asked. Maggie Saint John, from PopWorks, said: "It's funny how things change. Advertisement Most read in The Sun Latest 'You hit a certain age - 29 to be exact - and suddenly being ID'd feels like a 'But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new Non-league club labelled 'absolute class' as they rock up to FA Cup tie in bizarre pina colada kit The new flavour comes after research revealed a Pina Colada is one of the top three go-to summer With 54 per cent claiming the cocktail flavour reminds them of being on holiday. Advertisement Gui Pascuilli, head of culture & partnership at Malibu, added: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the 'We love inspiring people to enjoy their time off in unexpected ways.' 3 How often do you get ID'd? Credit: Will Ireland/PinPep
North Wales Live
18-05-2025
- Entertainment
- North Wales Live
Brits go from being annoyed at being ID'd to 'delighted' once they turn this age
According to a recent study, Brits transition from feeling irritated at being asked for identification to being 'chuffed' once they reach the age of 29. The research suggests that the average age at which requests for ID cease is around 27 years old. The survey of 2,000 adults found that 43 per cent used to get annoyed when asked for proof of age in their younger years. But, that appears to change as we get older, with 45 per cent of all adults - a figure that rises to 56 per cent among Millennials - saying they would be thrilled to be asked for ID at their current age. Two thirds would be over the moon if a shop assistant checked their age, as it would make them feel youthful. Meanwhile, 39 per cent confessed that it boosts their self-esteem, and 30 per cent believe it makes for a good story Those typically categorised as millennials, aged between 28 and 44, are most likely to immediately start boasting to mates and family if they were asked for ID now. The study was commissioned by PopWorks, who have launched Pina Colada flavoured popcorn snacks in partnership with Malibu. The snack brand took over the All Good Convenience Store in London's Victoria and requested customers of varying ages to present ID for different items, to gauge which age groups were disheartened - or delighted - to be asked. Maggie Saint John, from PopWorks, commented: "It's funny how things change. You hit a certain age and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. "But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free." The introduction of the new flavour follows research indicating that Pina Colada is among the top three preferred summer cocktails, with 54 per cent asserting that the cocktail flavour evokes holiday memories. Gui Pascuilli, head of culture & partnership at Malibu, further added: "With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? "We love inspiring people to enjoy their time off in unexpected ways."
Wales Online
18-05-2025
- Entertainment
- Wales Online
Brits go from being annoyed at being ID'd to 'delighted' once they turn this age
Brits go from being annoyed at being ID'd to 'delighted' once they turn this age A poll of 2,000 adults found two in five found it annoying to be asked for proof of age as a young adult - but this changes as they get older According to a recent study, Brits transition from feeling irritated at being asked for identification to being 'chuffed' once they reach the age of 29. The research suggests that the average age at which requests for ID cease is around 27 years old. The survey of 2,000 adults found that 43 per cent used to get annoyed when asked for proof of age in their younger years. But, that appears to change as we get older, with 45 per cent of all adults - a figure that rises to 56 per cent among Millennials - saying they would be thrilled to be asked for ID at their current age. Customers at All Good Convenience Store were confused on why they were getting ID'd (Image: PinPep ) Two thirds would be over the moon if a shop assistant checked their age, as it would make them feel youthful. Meanwhile, 39 per cent confessed that it boosts their self-esteem, and 30 per cent believe it makes for a good story Those typically categorised as millennials, aged between 28 and 44, are most likely to immediately start boasting to mates and family if they were asked for ID now. The study was commissioned by PopWorks, who have launched Pina Colada flavoured popcorn snacks in partnership with Malibu. Article continues below The snack brand took over the All Good Convenience Store in London's Victoria and requested customers of varying ages to present ID for different items, to gauge which age groups were disheartened - or delighted - to be asked. The brand requested customers of varying ages to present ID for different items (Image: PinPep ) Maggie Saint John, from PopWorks, commented: "It's funny how things change. You hit a certain age and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. "But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free." The introduction of the new flavour follows research indicating that Pina Colada is among the top three preferred summer cocktails, with 54 per cent asserting that the cocktail flavour evokes holiday memories. Gui Pascuilli, head of culture & partnership at Malibu, further added: "With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? Article continues below "We love inspiring people to enjoy their time off in unexpected ways."
