Brits who once fumed at being ID'd are ‘delighted' to show proof of age once they turn 29, research shows
BRITS go from being annoyed at being ID'd to 'delighted' once they turn 29 years old, according to research.
A poll of 2,000
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ID checks normally stop at an average age of 27
Credit: Will Ireland/PinPep
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PopWorks and Malibu commissioned research revealing that 29 years old is the age in which people go from being disappointed to delighted at being ID'd
Credit: Will Ireland/PinPep
Yet 45 per cent of all adults - rising to 56 per cent of
But the average age the
More than half (59 per cent) would be delighted if a shop assistant checked their age as it'd make them feel
While 12 per cent secretly love the
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With Millennials, those aged 28 to 44, the most likely to immediately start bragging to
The research was commissioned by
The snack brand took over the All Good Convenience Store in London's Victoria and asked customers of different ages to show ID for various items to see which age groups were disappointed - or delighted - to be asked.
Maggie Saint John, from PopWorks, said: "It's funny how things change.
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'You hit a certain age - 29 to be exact - and suddenly being ID'd feels like a
'But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new
Non-league club labelled 'absolute class' as they rock up to FA Cup tie in bizarre pina colada kit
The new flavour comes after research revealed a Pina Colada is one of the top three go-to summer
With 54 per cent claiming the cocktail flavour reminds them of being on holiday.
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Gui Pascuilli, head of culture & partnership at Malibu, added: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the
'We love inspiring people to enjoy their time off in unexpected ways.'
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How often do you get ID'd?
Credit: Will Ireland/PinPep
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