Latest news with #PopWorks
Scotsman
28-05-2025
- Entertainment
- Scotsman
Popworks and Malibu partner up to create new crisps
You don't need to be over 18 to eat these 🍹 Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... PopWorks and Malibu have partnered up to launch new crisps The crisps are 81 kcals and alcohol-free The cocktail chosen is one of three most popular summer cocktails A crisp brand and an alcohol brand have partnered up to create a brand-new range of alcohol flavoured crisps. PopWorks has collaborated with Malibu to launch a new limited edition flavour of crisps, a Pina Colada popped corn snack. Advertisement Hide Ad Advertisement Hide Ad The brand-new crisps have been launched just in time for summer, with research showing that the Pina Colada is one of the three most popular alcoholic drinks during the warmer months. The Pina Colada crisps from PopWorks and Malibu contain only 81 calories, and despite the alcohol flavour, the crisps do not actually include alcohol therefore you do not need to be over 18-years-old to purchase or eat them. Popworks and Malibu partner up to create cocktail flavoured crisps | PopWorks Gui Pascuilli, Head of Culture & Partnership Malibu, said: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? At Malibu, we love inspiring people to enjoy their time off in unexpected ways. That's why we've teamed up with PopWorks to launch a new snack—a popped corn snack combining PopWorks' crunch with the tropical flavour of a Malibu Piña Colada. Non-alcoholic and full of good vibes, it brings the holiday mindset to you, wherever you are. It's bold, playful, and we hope consumers love it as much as we do.' Advertisement Hide Ad Advertisement Hide Ad To celebrate the brand-new crisps, Popworks conducted a study to find out when Brits go from being disappointed to being happy to being asked to provide ID when purchasing alcohol. According to the study, 59% of adults over the age of 29 are happy to be asked for ID while those under the age of 29 can feel insulted or annoyed. To conduct the research, PopWorks took over the All Good Convenience Store in London, set up hidden cameras and asked customers of different ages to show ID, and tested the reactions of each customer. The Popworks and Malibu Pina Colada Sharing Crisps 85g are available to buy now from UK supermarkets. Advertisement Hide Ad Advertisement Hide Ad If you have a food and drink story to share with us, we'd love to hear from you. You can now send your stories to us online via YourWorld at It's free to use and, once checked, your story will appear on our website and, space allowing, in our newspapers.
Scottish Sun
19-05-2025
- Entertainment
- Scottish Sun
Brits who once fumed at being ID'd are ‘delighted' to show proof of age once they turn 29, research shows
Find out what age most ID checks stop below PROVE IT Brits who once fumed at being ID'd are 'delighted' to show proof of age once they turn 29, research shows BRITS go from being annoyed at being ID'd to 'delighted' once they turn 29 years old, according to research. A poll of 2,000 adults revealed 43 per cent found it annoying to be asked for proof of age as a young adult. Advertisement 3 ID checks normally stop at an average age of 27 Credit: Will Ireland/PinPep 3 PopWorks and Malibu commissioned research revealing that 29 years old is the age in which people go from being disappointed to delighted at being ID'd Credit: Will Ireland/PinPep Yet 45 per cent of all adults - rising to 56 per cent of Millennials - would be delighted if they were to get ID'ed at their current age. But the average age the ID proof requests stop was around 27 years old – two years before the average age they'd like to still be asked. More than half (59 per cent) would be delighted if a shop assistant checked their age as it'd make them feel young, while 39 per cent admitted it boosts their confidence – and 30 per cent think it makes for a great story. While 12 per cent secretly love the drama of pulling out their formal identification. Advertisement With Millennials, those aged 28 to 44, the most likely to immediately start bragging to friends and family if it happened to them now (56 per cent compared to 36 per cent of Boomers). The research was commissioned by PopWorks, which in collaboration with Malibu, has created Pina Colada flavoured popped corn snacks - which the brand is cheekily asking customers to provide ID for before purchase. The snack brand took over the All Good Convenience Store in London's Victoria and asked customers of different ages to show ID for various items to see which age groups were disappointed - or delighted - to be asked. Maggie Saint John, from PopWorks, said: "It's funny how things change. Advertisement 'You hit a certain age - 29 to be exact - and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. 'But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free.' Non-league club labelled 'absolute class' as they rock up to FA Cup tie in bizarre pina colada kit The new flavour comes after research revealed a Pina Colada is one of the top three go-to summer cocktails. With 54 per cent claiming the cocktail flavour reminds them of being on holiday. Advertisement Gui Pascuilli, head of culture & partnership at Malibu, added: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? 'We love inspiring people to enjoy their time off in unexpected ways.'
The Sun
19-05-2025
- Entertainment
- The Sun
Brits who once fumed at being ID'd are ‘delighted' to show proof of age once they turn 29, research shows
BRITS go from being annoyed at being ID'd to 'delighted' once they turn 29 years old, according to research. A poll of 2,000 adults revealed 43 per cent found it annoying to be asked for proof of age as a young adult. 3 3 Yet 45 per cent of all adults - rising to 56 per cent of Millennials - would be delighted if they were to get ID'ed at their current age. But the average age the ID proof requests stop was around 27 years old – two years before the average age they'd like to still be asked. More than half (59 per cent) would be delighted if a shop assistant checked their age as it'd make them feel young, while 39 per cent admitted it boosts their confidence – and 30 per cent think it makes for a great story. While 12 per cent secretly love the drama of pulling out their formal identification. With Millennials, those aged 28 to 44, the most likely to immediately start bragging to friends and family if it happened to them now (56 per cent compared to 36 per cent of Boomers). The research was commissioned by PopWorks, which in collaboration with Malibu, has created Pina Colada flavoured popped corn snacks - which the brand is cheekily asking customers to provide ID for before purchase. The snack brand took over the All Good Convenience Store in London's Victoria and asked customers of different ages to show ID for various items to see which age groups were disappointed - or delighted - to be asked. Maggie Saint John, from PopWorks, said: "It's funny how things change. 'You hit a certain age - 29 to be exact - and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. 'But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free.' Non-league club labelled 'absolute class' as they rock up to FA Cup tie in bizarre pina colada kit The new flavour comes after research revealed a Pina Colada is one of the top three go-to summer cocktails. With 54 per cent claiming the cocktail flavour reminds them of being on holiday. Gui Pascuilli, head of culture & partnership at Malibu, added: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? 'We love inspiring people to enjoy their time off in unexpected ways.' 3
The Irish Sun
19-05-2025
- Entertainment
- The Irish Sun
Brits who once fumed at being ID'd are ‘delighted' to show proof of age once they turn 29, research shows
BRITS go from being annoyed at being ID'd to 'delighted' once they turn 29 years old, according to research. A poll of 2,000 Advertisement 3 ID checks normally stop at an average age of 27 Credit: Will Ireland/PinPep 3 PopWorks and Malibu commissioned research revealing that 29 years old is the age in which people go from being disappointed to delighted at being ID'd Credit: Will Ireland/PinPep Yet 45 per cent of all adults - rising to 56 per cent of But the average age the More than half (59 per cent) would be delighted if a shop assistant checked their age as it'd make them feel While 12 per cent secretly love the Advertisement Read more News With Millennials, those aged 28 to 44, the most likely to immediately start bragging to The research was commissioned by The snack brand took over the All Good Convenience Store in London's Victoria and asked customers of different ages to show ID for various items to see which age groups were disappointed - or delighted - to be asked. Maggie Saint John, from PopWorks, said: "It's funny how things change. Advertisement Most read in The Sun Latest 'You hit a certain age - 29 to be exact - and suddenly being ID'd feels like a 'But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new Non-league club labelled 'absolute class' as they rock up to FA Cup tie in bizarre pina colada kit The new flavour comes after research revealed a Pina Colada is one of the top three go-to summer With 54 per cent claiming the cocktail flavour reminds them of being on holiday. Advertisement Gui Pascuilli, head of culture & partnership at Malibu, added: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the 'We love inspiring people to enjoy their time off in unexpected ways.' 3 How often do you get ID'd? Credit: Will Ireland/PinPep
Daily Mirror
19-05-2025
- Entertainment
- Daily Mirror
Exact age Brits stop getting ID'ed - and how they react when they do
A survey of 2,000 adults found 43% found it annoying to be asked for proof of age as a young adult - but people's opinions change when they reach a certain age A survey of 2,000 adults found that 43% were irritated by requests for proof of age in their younger years. But Brits are said to transition from being annoyed to delighted when asked for ID once they hit the age of 29, the study suggests. The research indicated that the average age at which requests for ID cease is around 27 years old. However, 45% of all adults - and an even higher 56% of Millennials - would be thrilled to be asked for ID at their current age. Those falling within the Millennial age bracket, between 28 to 44, are most likely to immediately start boasting to mates and family if they were asked for ID. According to the study, a significant 59% would be overjoyed if a shop assistant checked their age, as it makes them feel youthful, while 39% confessed it boosts their self-esteem. Additionally, 30% believe it makes a great story, with 12% secretly relishing in the drama of having to present their formal identification. The research was commissioned by PopWorks, which has created Pina Colada flavoured popped corn snacks, in collaboration with Malibu. As part of the study, the snack brand took over the All Good Convenience Store in London's Victoria and requested customers of varying ages to present ID for different items, observing which age groups were disappointed or delighted to be asked. Cynthia Finke, from PopWorks, said: "It's funny how things change. You hit a certain age and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. "But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free." The introduction of the new flavour follows research indicating that Pina Colada is among the top three preferred summer cocktails, with 54% saying that the cocktail flavour evokes holiday memories. Gui Pascuilli, head of culture & partnership at Malibu, added: "With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? "We love inspiring people to enjoy their time off in unexpected ways."
