Latest news with #MagicMoments'
Business Recorder
4 days ago
- Business
- Business Recorder
Magic Moments maker ties up with Bollywood star Shah Rukh Khan to launch premium tequila
Radico Khaitan, the maker of 'Magic Moments' vodka, will invest up to $4.56 million and team up with Bollywood actor Shah Rukh Khan and Zerodha co-founder Nikhil Kamath to launch a premium tequila brand, marking its foray into the category. The Indian liquor maker, known for premium offerings such as Rampur Indian Single Malt and Jaisalmer Indian Craft Gin, will roll out the brand D'YAVOL Añejo — a premium spirit made from agave and aged about two years in wine casks. D'YAVOL, a luxury brand founded in 2022 by Shah Rukh Khan's son Aryan Khan, along with Leti Blagoeva and Bunty Singh, is headquartered in Amsterdam and offers vodka, blended malt Scotch whisky and premium streetwear. D'YAVOL Añejo is set to launch by December and depending on state excise duty, will be priced between 20,000 rupees ($228.21) and 30,000 rupees, Radico Khaitan Managing Director Abhishek Khaitan told Reuters on Tuesday. The launch comes as affluent Indians increasingly splurge on everything from luxury dining to premium alcohol, housing and cars. Alcohol sales in the country, according to data from analytics firm Crisil, are projected, to grow as much as 10% to $61.35 billion in fiscal 2026. Tequila is one of the fastest growing segments globally and India is catching on very fast. The market size in the country is about 300,000 cases, out of which 15% is the Añejo (Spanish word meaning 'aged') category, Khaitan said. Shah Rukh Khan set to host party for fans in Dubai this week 'We believe that in the next five years, tequila can reach a volume of about a million cases in India plus global market, so I think it was a great opportunity,' he said. Under the partnership, Radico Khaitan and Shah Rukh Khan's family will each hold a 47.5% stake in the venture, while Kamath will own 5%. The deal also underscores the fierce competition in mass and premium liquor segments. Just three weeks ago, peer Tilaknagar Industries bought the 'Imperial Blue' whisky brand from Pernod Ricard for $486 million.
News18
30-05-2025
- Entertainment
- News18
Shah Rukh Khan Was Warned Against Joining Bollywood: 'Tere Matt Maari Gaye Hai?'
Last Updated: It is not a secret that before stepping into the film industry, SRK worked on a few television shows, including the popular Fauji. Shah Rukh Khan needs no introduction. The Bollywood superstar enjoys a massive fan following around the world. It is not a secret that before stepping into the film industry, SRK worked on a few television shows, including the popular Fauji. However, do you know that King Khan was also discouraged from joining Bollywood? In a recent interview, cricketer Navjot Singh Sidhu recalled meeting Shah Rukh Khan in Lucknow before the actor even moved to Mumbai. 'Shah Rukh came up to me and said, 'Sir, I am a huge fan'. I told him, 'I watch you every day. We switch on the TV just to see you on Fauji and Circus'. He was very happy to hear that. Kapil Dev asked me who he was and I told him that he is the next star," Sidhu said, during a chat on Magic Moments' YouTube channel. Navjot Singh Sidhu then revealed what happened when he asked SRK about his future plans. 'He said, Sir, I am going to Bollywood. I said, 'Teri mat maari gayi hai? (Have you lost your mind?)' I told him, 'You need parents there, you need someone who can support you. Your parents aren't there, you just told me'. He told me, 'Sidhu saab, I will manage'," Sidhu recalled. However, when Shah Rukh told Sidhu about his plans of joining Bollywood, the cricketer asked him not to do it. 'I told him, 'there's cutthroat competition there. They will eat you like a sausage for breakfast'. That's the exact line I told him. He said 'Sidhu saab, can I say something?' He told me, 'I don't compete with anyone. I am my own competition'." Navjot Singh Sidhu further praised Shah Rukh Khan and shared, 'He is a very polite man. He is just as polite today. Abhishek Bachchan came on our show. He said, 'He is the only guy who is not insecure'. Only those who are completely comfortable with themselves are not insecure." Meanwhile, Shah Rukh Khan will soon be seen alongside his daughter, Suhana Khan, in the movie King. The film will also star Abhay Verma in a key role. First Published:
Indian Express
30-05-2025
- Entertainment
- Indian Express
Navjot Singh Sidhu warned Shah Rukh Khan against joining Bollywood, said ‘they will eat you like a sausage': ‘Have you lost your mind?'
Before Shah Rukh Khan made it in the movies, he was seen in a few television shows and while he was starting to get famous as the 'Fauji' guy from the Doordarshan show, SRK knew he wanted to make it in the movies. Recently, cricketer Navjot Singh Sidhu recalled a conversation that he had with SRK before he moved to Mumbai, and shared that even back then, Shah Rukh was confident in his work and was certain about his success. In a chat shared on Magic Moments' YouTube channel, Sidhu recalled that he warned Shah Rukh about the big, bad world of Bollywood but SRK was completely unafraid. He recalled meeting Shah Rukh during a match in Lucknow where the actor walked up to him to share that he was a fan. 'Shah Rukh came up to me and said, 'Sir, I am a huge fan'. I told him, 'I watch you every day. We switch on the TV just to see you on Fauji and Circus'. He was very happy to hear that. Kapil Dev asked me who he was and I told him that he is the next star,' he shared. ALSO READ | Karan Johar, Ram Kapoor, Kusha Kapila face Ozempic barbs: Why this appetite for hate when it comes to celebs and their bodies? When Sidhu asked Shah Rukh about his future plans, the actor shared that he was moving to Mumbai. 'He said, Sir, I am going to Bollywood. I said, 'Teri mat maari gayi hai? (Have you lost your mind?)' I told him, 'you need parents there, you need someone who can support you. Your parents aren't there, you just told me'. He told me, 'Sidhu saab, I will manage',' Sidhu recalled. He then shared what he told Shah Rukh at the time, 'I told him, 'there's cutthroat competition there. They will eat you like a sausage for breakfast'. That's the exact line I told him. He said 'Sidhu saab, can I say something?' He told me, 'I don't compete with anyone. I am my own competition'.' He further praised Shah Rukh and said, 'He is a very polite man. He is just as polite today. Abhishek Bachchan came on our show. He said, 'He is the only guy who is not insecure'. Only those who are completely comfortable with themselves are not insecure.'
