Latest news with #Mahashivratri:TheDivineNight
Hans India
4 days ago
- Entertainment
- Hans India
JioHotstar Brings to Millions the Biggest Global Celebration of Krishna with Janmashtami LIVE: The World Celebrates Krishna featuring Shaan & Sonu Nigam on 16th August
With a mission to unlock infinite possibilities and unite India in celebration, JioHotstar continues its endeavor to blend technology with tradition. Following the phenomenal success of Ram Navami LIVE with Shri Amitabh Bachchan and Mahashivratri: The Divine Night, the platform now brings biggest global celebration with Janmashtami LIVE: The World Celebrates Krishna, streaming on 16th August from 6 PM onwards. At the heart of the biggest global celebration of Janmashtami are soul-stirring performances and inspiring conversations that bring together music, dance, and timeless wisdom. Headlining the evening are iconic singers Padma Shri Sonu Nigam, Shaan, and Dhridha Rajput, each adding their unique artistry to the festivities. Dynamic dance acts by the celebrated Prince Dance Group and Saumya Kamble will blend classical grace with contemporary energy, creating a visual spectacle befitting the occasion. For the first time ever, audiences will also enjoy exclusive live feeds from revered Krishna temples across India and the world, including Shri Krishna Janmabhoomi in Mathura, Shri Radharaman Temple in Vrindavan, Shree Dwarkadish Temple in Dwarka, Shree Jagannatha Temple in Puri, and ISKCON temples in Juhu, Mayapur, Vrindavan, Sydney, and Budapest. Adding depth to the celebration, young Geeta scholar Paridhi Mangalampalli, renowned spiritual guide Dr. Jai Madaan, and Padmamukha Nimai Das of ISKCON will share profound insights into Krishna's teachings, offering perspectives that are both timeless and deeply relevant today. The celebration will also include interactive elements, allowing audiences to send in prayers, participate in live polls, and engage with contemporary reflections on Krishna's teachings in a format that bridges tradition and today. Commenting on the special livestream, Padma Shri Sonu Nigam said, "Janmashtami has always been a pious and prayerful event in our house. I have fond memories of my childhood from both Mumbai and Delhi, each has its own distinct way of celebrating the occasion.. My son,now a big boy, loved dressing up as Krishna when he was a toddler. My sisters wish me a happy birthday every year for they playfully call me Krishna of our house. In fact my father was born on Janmashtami so we wish him a happy birthday too. This year, with JioHotstar bringing everyone together, it feels like those intimate moments are finding a bigger stage." About this association, Shaan added, 'The personality of Lord Krishna has always fascinated me most among all dieties. Every chapter of his life, from infancy to and the supreme Guru, from the mischievous to the Masterfull, He underplayed his power, unless compelled to, and yet never succumbed to adharmaa or 'the wrong path'. He was always a team player who led with wisdom and charm. As a kid, I was always so intrigued and excited about Dahi Handi, but could never participate. But once, years ago, I was part of a Janmashtami celebrations. That day I realised that devotion can dance, and music can smile. Even today, when I sing for Krishna, it's that same boy, just on a bigger stage.' By combining storytelling, sacred rituals, and innovative technology, JioHotstar continues to redefine how India celebrates its spiritual identity — with scale, emotion, and shared joy. Join the world in celebrating the birth of Lord Krishna – Janmashtami LIVE on 16th August, 6 PM onwards only on JioHotstar
Time of India
5 days ago
- Entertainment
- Time of India
Sonu Nigam shares his cherished memory of Janmashtami
Padma Shri awardee Sonu Nigam has shared the fondest memory of his son, Nevaan Nigam. The senior playback singer is set to perform live for a Janmashtami special and has shared that his son used to dress up as Lord Krishna when he was a toddler. The singer will be seen performing with fellow playback singer Shaan for 'Janmashtami LIVE: The World Celebrates Krishna'. Sharing his memories of Janmashtami, Sonu said, "Janmashtami has always been a pious and prayerful event in our house. I have fond memories of my childhood from both Mumbai and Delhi; each has its own distinct way of celebrating the occasion." He further mentioned, "My son, now a big boy, loved dressing up as Krishna when he was a toddler. My sisters wish me a happy birthday every year, for they playfully call me Krishna of our house. In fact, my father was born on Janmashtami, so we wish him a happy birthday too. This year, with JioHotstar bringing everyone together, it feels like those intimate moments are finding a bigger stage." 'Janmashtami LIVE: The World Celebrates Krishna' follows the success of 'Ram Navami LIVE' with Shri Amitabh Bachchan and 'Mahashivratri: The Divine Night' and will also see a performance from Dhridha Rajput. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 20 Pieces of Clothing you Can be Too Old for Learn More Undo Shaan said, "The personality of Lord Krishna has always fascinated me most among all deities. Every chapter of his life, from infancy to and the supreme Guru, from the mischievous to the masterful, he underplayed his power, unless compelled to, and yet never succumbed to adharma or 'the wrong path.' He was always a team player who led with wisdom and charm. As a kid, I was always so intrigued and excited about Dahi Handi but could never participate. But once, years ago, I was part of a Janmashtami celebration. That day I realized that devotion can dance, and music can smile. Even today, when I sing for Krishna, it's that same boy, just on a bigger stage." With 'Janmashtami LIVE: The World Celebrates Krishna,' for the first time, the audiences will also enjoy exclusive live feeds from revered Krishna temples across India and the world, including Shri Krishna Janmabhoomi in Mathura, Shri Radharaman Temple in Vrindavan, Shree Dwarkadish Temple in Dwarka, Shree Jagannatha Temple in Puri, and ISKCON temples in Juhu, Mayapur, Vrindavan, Sydney, and Budapest. 'Janmashtami LIVE: The World Celebrates Krishna' is set to premiere on August 16, 2025.
Mint
05-05-2025
- Entertainment
- Mint
Real-time revolution: Live entertainment takes centre stage on streaming
Once defined by on-demand convenience, streamers are now betting big on live events—from sports to entertainment—to capture audience attention. Industry experts say the appeal lies in the unpredictability of live content: it's raw, real-time, and communal. Unlike on-demand shows, live-streaming creates a shared moment of experience, amplifying viewer engagement. And for platforms hungry for monetization, it unlocks fresh avenues for sponsorships and interactive opportunities—making it a win-win for both audiences and advertisers. 'While on-demand viewing gave audiences control, live-streaming gives them connection. One is about individual self-expression while the other is about belonging. One is about convenience while the other delivers shared connections - we believe the future of streaming lies in balancing both to create truly immersive, culture-defining moments and narratives," JioHotstar said in response to Mint 's queries. Other than the IPL, the platform has live-streamed the Coldplay ' Music of the Spheres ' Ahmedabad concert which it said attracted 83 lakh views and clocked over 16.5 crore minutes of watch time. Mahashivratri: The Divine Night live-stream drew over 3.9 crore live views and 21.8 crore minutes of watch time. More recently, the Ram Navami with Amitabh Bachchan live-stream saw 8.2 crore live views, the service said. 'We see live-streaming not just as a format, but as an opportunity to build shared cultural moments - experiences that resonate across the length and breadth of India, and are shared at the same time anywhere," the platform added. Also read: TV, OTT platforms brace for temporary 20% drop in viewership as ongoing IPL season lures audiences away While OTT platforms revolutionised content consumption by enabling on-demand viewing, live-streaming is an expansion that offers immediacy and shared moments, particularly around events like sports, news, or major show premieres, agreed Ashish Sehgal, chief growth officer – Zee Entertainment Enterprises Ltd. 'Live-streaming introduces a complementary, community-driven experience that replicates the excitement of appointment viewing. These moments are inherently social and time-bound, making livestreaming the ideal format to deliver them," Sehgal added. The platform has used live-streaming to build its AVoD (advertising video-on-demand) offerings by bringing culturally resonant and high-interest events to audiences in real time—ranging from Ganpati Aarti during Ganesh Chaturthi and Jallikattu celebrations during Pongal to the all- night long Mahashivratri event streaming to sports tournaments like the DP World ILT20 and the Calcutta Football League. To be sure, while OTT platforms are traditionally built on convenience and on-demand viewing, entertainment and sports industry experts say live-streaming is fast gaining ground—particularly in content genres that thrive on immediacy and real-time audience engagement. 'Audiences are increasingly drawn to interactive experiences such as live chats, polls, and real-time reactions, which create a sense of community during broadcasts. Features like personalised recommendations and multilingual streaming have further enhanced accessibility, making live content more inclusive and engaging for diverse audiences," Chandrashekhar Mantha, partner, media and entertainment sector leader, Deloitte India said. Technological advancements have also played a crucial role, he added. The deployment of content delivery networks (CDNs) has enabled low-latency, high-quality video streaming, even at scale. Adaptive bitrate streaming ensures smooth playback across varying network conditions by automatically adjusting video quality. Furthermore, cloud-based production tools now support complex, real-time enhancements—such as dynamic overlays, multi-camera switching, and audience interaction—making livestreams more immersive than ever. Also read: Streaming platforms review budgets for big Bollywood studios as flagship titles flop Further, from a brand perspective, live-streaming presents an authentic, high-engagement opportunity, especially when it taps into regional pride and storytelling, according to Kaushik Das, founder and CEO of AAO NXT, a platform specialising in Odia content. Going forward, the platform is looking at piloting live coverage of regional festivals, artist showcases, and creator-led interactive sessions which aligns with its vision to amplify Odisha's culture through every possible digital format. 'When deciding what kind of events to livestream, audience interest and sponsor alignment are key factors. For platforms which focus on regional markets, there is a strong push towards regional games like kabaddi, wrestling, and other culturally rooted sports. These events not only attract a loyal and engaged viewership but also appeal to local sponsors who see value in reaching that specific audience,"said Nitin Gupta, chief content officer at Chaupal, a platform specialising in Punjabi, Haryanvi, and Bhojpuri content. "At the end of the day, it all revolves around finding the right balance between audience demand and sponsor support," he added. That said, while live-streaming is a powerful mode of entertainment, it comes with its own set of technical challenges that can directly impact the viewer experience. One of the key concerns is latency, which refers to delays between the actual event and what the audience sees and can make real-time interaction feel disjointed, reducing the sense of being in the moment. 'Another major challenge is scalability. Popular live-streams often attract sudden spikes in viewership, which can put a heavy load on servers and result in buffering or even outages if the infrastructure is not ready. Scalable, cloud- based solutions help manage this surge smoothly," said Charu Malhotra, co-founder and managing director, Primus Partners, a management consultancy firm. "There is also the matter of cross-device compatibility, viewers today tune in from TVs, smartphones, tablets and desktops, so the stream needs to adapt seamlessly across different devices and screen resolutions," she added. Also read: Who moved my show? Pricing, navigation key challenges for users as OTTs merge
