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Light bulb that got switched on by ‘reality check'
Mahesh Ramamurthy fondly remembers his light bulb moment. An automotive industry veteran for 26 years, he was responsible for sales, marketing, and technology in his previous role at an automotive company.
"While demonstrating a physical product virtually in digital 3D, a prospective client asked me to stop and then proceeded to ask more questions about how the 3D presentation was created rather than the product itself," he remembers. That incident inspired him to build a platform where "a customer can create such an experience themselves," he says.
That's how SatoriXR, an extended reality startup, was born. Extended reality or XR is an umbrella term encompassing technologies like augmented, mixed, and virtual reality.
"SatoriXR was incubated at the IIT Madras Incubation Cell in May 2022," says founder-CEO Ramamurthy. "The inspiration came from the early 3D movies we watched in our childhood." Named after a Zen Buddhist concept, a Satori moment is a moment of sudden clarity, when an idea becomes lucid.
"We take the customer from confusion to clarity to conviction — to buy or be trained," says Ramamurthy.
Part of SatoriXR's initial funding came from the IIT-M Incubation Cell in the form of "a grant and soft debt," he says, remembering the initial days.
"We received a technology grant through Forge, the company was self-sufficient, but to reach international markets, we raised a pre-seed round from private investors," he adds. SatoriXR raised a pre-seed round of $300,000 from international investors in March 2025, and "the funding is being used for product development and to execute our international 'go to market' strategy," adds Ramamurthy.
The company is in the middle of its next round of fundraising.
"We are actively raising our next round, and an IPO could be in the cards in the future," he adds.
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SatoriXR is proudly local. "Our technology platform is built in India — for the world," says Ramamurthy, adding that the company already has a robust client list. "We already work with the who's who — top OEMs such as Daimler Trucks and Mercedes Benz use our platform and products – and we are expanding to international markets over the next few years and are gaining excellent traction," explains Ramamurthy.
The company also has a global presence and is active in the US, EU, and India. "We are executing a GTM (go-to-market) strategy for international markets and are gaining excellent traction, and our target is to serve the likes of the Fortune 500 companies since we already have a few such customers," says Ramamurthy.
Like that first presentation where client excitement led to a new startup, SatoriXR is still running on word-of-mouth recommendations.
"We have achieved excellent product-market fit and our customers are our biggest marketers," says Ramamurthy. "As our enterprise SAAS platform is being adopted globally, we are on track to be profitable in a year."
Currently, the company has a team of around 20 people. The "platform has been built leveraging advanced AI tools," says Ramamurthy. It has AI and augmented reality at its core. "Our research and development team will grow as we explore these areas in depth. As the platform's adoption picks up, we will hire teams to grow our support network and systems," he says.
