Latest news with #MakeItMiami

Fashion Network

MCM and Snipes launch 'Make It Miami' capsule collection

Streetwear retailer Snipes and German heritage brand MCM have teamed up to launch their first-ever capsule collection. Dubbed 'Make It Miami,' the collection draws inspiration from the city's vibrant spirit and its unmistakable vibe. It includes reimagined classic streetwear staples and high-end accessories in a bold colour palette of black, white, pink, and turquoise, accented by glittery studs, modern silhouettes, and statement logos. The collection also includes two exclusive co-designed bag lines: a black nylon-bag collection that will be available exclusively at Snipes, and a white leather editions, sold only at MCM. Each line reflects the unique identity of the two brand powerhouses. "Creating a streetwear collection with MCM is a bold statement. Bringing a luxury brand with such a rich heritage into street culture and making it accessible to our community shows what's possible with creative vision and the right partners. By rethinking partnerships and taking the step outside of the box, we are pushing boundaries while always staying true to who we are," said Snipes CEO Dennis Schröder. Sung-Joon Kim, chief visionary officer of MCM added: "This collaboration with Snipes is a bold fusion of luxury and street culture, celebrating fearless self-expression and shared creative values. At MCM, we thrive on rewriting the rules through innovation and craftsmanship, and this partnership ignites that spirit with dynamic energy and global impact." The collection made its debut with a star-studded launch event at the We The Best x Snipes store in South Beach on May 9. At the centre of the campaign is DJ Khaled, global music icon and Snipes' chief creative officer, who brings personal passion and hometown pride to the project. "As Snipes' chief creative officer, I'm focused on bringing iconic collabs to the people — and this one with MCM really shows up and shows out,' said DJ Khaled. "The fact that it's inspired by the 305 makes it personal for me. And launching it at Snipes and my We The Best store - What we got is another one!'