21-07-2025
Seef Mall reimagines future
TDT | Manama
Seef Properties has announced a bold relaunch plan for Seef Mall in the Seef District, aiming to reimagine the Kingdom's oldest mall for a new generation. Over the next two years, the destination will undergo a phased transformation blending retail, entertainment, and lifestyle spaces under a modern, climate-aligned vision.
The redevelopment begins with a facelift to the jewellery section to match Bahrain's growing appetite for luxury. Global fashion brand Kiabi, making its debut in the country, will be among several new international names setting up shop at the mall.
Family and fun
A major draw will be the revival of Magic Island, now reborn with over 3,900 square metres of themed fun and 600 square metres dedicated to immersive games for children. A separate 2,500-square-metre youth zone will offer creative and recreational programming tailored to the tastes of Gen Z and families alike.
Dining, too, is getting a makeover, with indoor-outdoor concepts designed to enhance the visitor experience. Upgraded parking and green spaces, including shaded walkways and family gathering zones, aim to improve access and comfort.
Sustainability push
More than a cosmetic overhaul, the redevelopment embeds climate goals into its core. Energy- and water-saving technologies will be introduced to cut the mall's carbon footprint, supporting Bahrain's 2060 net-zero ambition.
'This strategic redevelopment reflects our long-term vision,' said Ahmed Yusuf, CEO of Seef Properties, noting the project's alignment with both market trends and national economic development.
Future focus
Seef Mall, which pioneered integrated shopping and entertainment in Bahrain, now seeks to redefine what it means to be a destination in a post-pandemic, eco-conscious era. As retail pivots toward immersive and sustainable experiences, this makeover positions Seef Mall to remain at the forefront of the region's evolving consumer landscape.
