Latest news with #MarianaPolidorio
Yahoo
3 days ago
- Business
- Yahoo
Netflix (NFLX) Partners With Brazilian Tourism Board to Turn Hit Shows Into Travel Boosters
Netflix (NFLX, Financials) is teaming up with Brazil's tourism agency Embratur to promote travel through the power of TV. The partnership, announced Friday at the Rio2C creative festival, aims to turn scenes from popular Netflix shows into invitations to visit Brazil. Warning! GuruFocus has detected 4 Warning Sign with UNH. The streaming giant and Embratur plan to release a travel guide later this year, inspired by hit series set across the countryfrom the Amazon rainforest in Invisible City to the beaches of Bahia featured in Love Is Blind Brazil. The idea is simple: viewers fall in love with the stories, then book a trip to see the real places behind them. Embratur's Marcelo Freixo said many travelers choose destinations based on what they've watched, and Brazil wants to harness that to boost tourism. Netflix's Mariana Polidorio said the company is in Brazil for the long haul and sees its content as a driver of local culture and economic activity. This article first appeared on GuruFocus.
Yahoo
4 days ago
- Business
- Yahoo
Netflix and Brazilian Tourism Board Embratur Announce Cooperation Agreement to Boost Film-TV Tourism in Brazil
RIO DE JANEIRO – Netflix and Embratur, the Brazilian Tourism Board, announced Friday a cooperation agreement aimed at boosting tourism through Brazilian audiovisual productions, establishing a model which could be used in other countries. Embratur President Marcelo Freixo and Netflix Director of Public Policy for Brazil Mariana Polidorio announced the deal during a panel at Rio2C, Latin America's largest creativity event that is running over May 27 to June 1 in Rio. The panel also counted on Fernanda Souza, host of Netflix hit reality show 'Stranded With My Mother-In-Law.' More from Variety Netflix Showrunners Talk Shop and Compare Notes on the Art of Pitching What's Coming to Netflix in June 2025 Anthony Boyle to Play Sam Bankman-Fried Opposite Julia Garner as Caroline Ellison in Netflix's FTX Series 'The Altruists' The partnership marks a bet on the power and settings of Brazilian stories to attract tourists from around the world. Inspired by the success of some of Netflix's biggest plays in countries such as France and Spain, the initiative takes in a promotional video which plays on the tourist potential of settings from productions that have captivated global audiences – such as 'Invisible City,' lensed in the Amazon rainforest, or 'Love Is Blind Brazil,' with seasons shot at destinations such as Trancoso, Bahia, and Bom Jardim da Serra, Santa Catarina, nd 'Sintonia,' highlighting the urban landscapes of São Paulo's outskirts. 'Audiovisual content is a powerful tool and a key asset for tourism promotion. Many people choose their travel destinations based on a movie or series they've watched. Brazilian content and talent are globally recognized for their quality, they carry our cultural identity, and they continue to win hearts all over the world. This partnership is a way to turn the strength of Brazilian stories into real-life connections,' said Freixo said. The partnership also includes the launch of a travel guide featuring itineraries and tourist experiences inspired by top-performing Netflix titles with strong local and global engagement – titles that reflect the main cultural assets Embratur aims to promote. The guide will be released later this year and will highlight the natural and cultural resources promoted by Embratur. 'We are committed to Brazil in the long term. We know that the stories we tell help project the country to the world and have a direct impact on the local economy, Brazilian culture, and tourism — both for domestic and international audiences,' said Polidorio. Best of Variety What's Coming to Netflix in June 2025 New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts?
