Netflix and Brazilian Tourism Board Embratur Announce Cooperation Agreement to Boost Film-TV Tourism in Brazil
RIO DE JANEIRO – Netflix and Embratur, the Brazilian Tourism Board, announced Friday a cooperation agreement aimed at boosting tourism through Brazilian audiovisual productions, establishing a model which could be used in other countries.
Embratur President Marcelo Freixo and Netflix Director of Public Policy for Brazil Mariana Polidorio announced the deal during a panel at Rio2C, Latin America's largest creativity event that is running over May 27 to June 1 in Rio. The panel also counted on Fernanda Souza, host of Netflix hit reality show 'Stranded With My Mother-In-Law.'
More from Variety
Netflix Showrunners Talk Shop and Compare Notes on the Art of Pitching
What's Coming to Netflix in June 2025
Anthony Boyle to Play Sam Bankman-Fried Opposite Julia Garner as Caroline Ellison in Netflix's FTX Series 'The Altruists'
The partnership marks a bet on the power and settings of Brazilian stories to attract tourists from around the world.
Inspired by the success of some of Netflix's biggest plays in countries such as France and Spain, the initiative takes in a promotional video which plays on the tourist potential of settings from productions that have captivated global audiences – such as 'Invisible City,' lensed in the Amazon rainforest, or 'Love Is Blind Brazil,' with seasons shot at destinations such as Trancoso, Bahia, and Bom Jardim da Serra, Santa Catarina, nd 'Sintonia,' highlighting the urban landscapes of São Paulo's outskirts.
'Audiovisual content is a powerful tool and a key asset for tourism promotion. Many people choose their travel destinations based on a movie or series they've watched. Brazilian content and talent are globally recognized for their quality, they carry our cultural identity, and they continue to win hearts all over the world. This partnership is a way to turn the strength of Brazilian stories into real-life connections,' said Freixo said.
The partnership also includes the launch of a travel guide featuring itineraries and tourist experiences inspired by top-performing Netflix titles with strong local and global engagement – titles that reflect the main cultural assets Embratur aims to promote. The guide will be released later this year and will highlight the natural and cultural resources promoted by Embratur.
'We are committed to Brazil in the long term. We know that the stories we tell help project the country to the world and have a direct impact on the local economy, Brazilian culture, and tourism — both for domestic and international audiences,' said Polidorio.
Best of Variety
What's Coming to Netflix in June 2025
New Movies Out Now in Theaters: What to See This Week
'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts?
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
31 minutes ago
- Yahoo
Popular Kids Entertainer Says She'll Risk Her Career To Stand Up For Children In Gaza
A modern-day Mr. Rogers is not backing down. Ms. Rachel, an extremely popular YouTuber whom toddlers may adore even more than chicken nuggets and bubbles, told NPR's 'Here and Now' Tuesday that she's willing to risk her career to advocate for children in Gaza. 'I wouldn't be Ms. Rachel if I didn't deeply care about all kids,' she told the outlet. 'And I would risk everything, and I will risk my career over and over to stand up for them. It's all about the kids for me.' There's quite a bit at stake. Ms. Rachel, whose full name is Rachel Accurso, has over 15 million subscribers on her YouTube channel, where kiddos tune in to watch the chipper children's educator teach and sing in her trademark overalls and pink headband. She has a Netflix deal where episodes of her interactive teaching program are available with subtitles in 33 languages. She's also got a toy chest's worth of merch. Accurso first made her stance about kids in Gaza public in May 2024, when she announced a fundraiser for children in Gaza and other war zones. Since then, she's consistently drawn attention to the tragedy in the territory — but last month, she seemed to hit a nerve. On May 21, she posted a video to her social media accounts in which she sang her popular song 'Hop Little Bunnies' while a 3-year-old girl from Gaza named Rahaf, who lost her legs in an airstrike, danced beside her. In response to the video, the pro-Israel group StopAntisemitism — which the Guardian says 'doxes people it deems antisemitic' — wrote a letter to Attorney General Pam Bondi calling on her to investigate Ms. Rachel for being 'remunerated to disseminate Hamas-aligned propaganda to her millions of followers.' Ms. Rachel admitted to NPR that she finds the pushback 'painful,' but has continued her advocacy. 'It's really painful. And I have to remind myself that people don't know my heart, and people try to tell you who you are, but you know who you are,' she said. 'And I know how deeply and equally I care for all children, and I do lean on my faith in that situation.' She doubled down on her stance on Tuesday with a statement on social media. 'I stand against all forms of hate and violence — including antisemitism, anti-Palestinian hate, anti-Arab hate, anti-Muslim hate and all hate meant to divide us and cause harm rather than bring us together,' she wrote. 'Every child, person and every family deserves to feel valued, loved and safe.' She continued, 'Let's continue to model empathy, compassion and teach our children that we are all connected.' 'When we hate, deny people human rights and attack each other, we all suffer,' she concluded. 'When we love, respect all people's human rights and show compassion, we all thrive. We all rise.' Ms. Rachel also illustrated on Tuesday how her advocacy extends to every child by posting an Instagram Story in support of the Jewish community after a man attacked a peaceful protest calling for the release of Israeli hostages in Boulder, Colorado, on Sunday. 'Our hearts are with the Boulder Jewish Community and everyone impacted by this horrendous violence,' she wrote. Israeli Forces Kill At Least 27 People On Their Way To Aid Site In Gaza 'Indiscriminate, Unrestrained, Brutal': Former Israeli PM Calls Gaza Assault 'War Crimes' Israel's Latest Strikes In Gaza Kill 38 People Including Children
Yahoo
an hour ago
- Yahoo
Meet Malaysia's new wave of directors shaping cinema from box office hits to Cannes acclaim (VIDEO)
KUALA LUMPUR, June 4 — More often than not, film directors are influential people, especially the great ones such as Steven Spielberg or Sir Christopher Nolan, who at least once in their careers have been praised as visionaries. This is thanks to their ability to make films that not only collected tonnes of money at the box office but also made films that resonated well with generations of audiences. Some even end up being inducted as iconic pieces of pop culture such as the 1975 film Jaws or the Dark Knight trilogy which forever changed the landscape of superhero films. Malaysians might not be spoken of in the same breath as Spielberg or Nolan, yet, but it doesn't mean that we don't have great filmmakers other than the legendary late Tan Sri P. Ramlee or the late Yasmin Ahmad. Here's a list of Malaysian filmmakers to get you started. 1. The Yusof Family The holy trinity of the Malaysian box office at the moment, consisting of Datuk Yusof Haslam and his two sons Syamsul Yusof and Syafiq Yusof. Yusof Haslam is a veteran Malaysian actor, director and screenwriter whose filmography is adored by many Malaysians especially for his works such as Gerak Khas, Sembilu and Pasrah which received numerous accolades previously. Yusof's filmmaking knacks seems to have been passed down to both of his sons with Syamsul wearing the crown of being the director of the highest grossing Malaysian film of all time through his 2022 Mat Kilau: Kebangkitan Pahlawan which scored RM89.4 million in ticket collections. Younger brother Syafiq is currently on a hot streak at the moment with him coming up with back to back blockbuster hits since 2023 which includes Polis Evo 3 and Sheriff: Narko Integriti. Sheriff: Narko Integriti, which came out last year, is currently the second highest grossing local films of all time, having pocketed RM59.4 million in ticket sales while Polis Evo 3 collected RM50.1 million, making it the third highest grossing local film of all time. And his latest action flick Blood Brothers: Bara Naga which is currently showing in cinemas nationwide has already grossed RM21 million in less than a week of screening time. 2. Adrian Teh Penang-born filmmaker Adrian Teh has been keeping Malaysians entertained for years now, whether it's from his action-packed military films such as Paskal and Malbatt: Misi Bakara or his earlier Chinese-language films such as the Hungry Ghost Ritual, Lelio Popo and The Wedding Diary. Aside from his directing range, Teh is also known for raising the bar on how local films are presented, such as his 2023 Malbatt: Misi Bakara, which is the first Malaysian film to be shown on IMAX screens across local cinemas nationwide while his 2020 romantic comedy Pasal Kau, which is Netflix's first Malaysian original film. Teh also founded the Chinese Films Association of Malaysia back in 2012, which aims to develop the local Chinese films and television industry and further raise its standards. 3. Aziz Aziz is another veteran Malaysian director who is still actively working. Some of his films are even considered cult classics. Among them are the Senario films, including the comedic troupe's original 'trilogy' films — Senario The Movie, Senario Lagi and Lagi-Lagi Senario. Aziz is also among the earliest local directors to explore the sci-fi genre through his acclaimed 1992 XX Ray film, which enjoyed overwhelming success and went on to spawn sequels. The second movie came out in 1995 while the third instalment came 24 years later in 2019 (but sadly bombed at the local box office due to weak CGI). He is currently set to release his latest film 6 Jilake this April 24 which is an action-comedy movie inspired by the late Tan Sri P. Ramlee's famous 6 Jahanam film. The film boasts a stellar cast, including Amerul Affendi, Bell Ngasri, Saiful Apek, Kazar Saisi, Asmidar, Kamarool Yusof, Laura Olivia, Wan Gegau, Wan Raja, Mamak Puteh, and Jalil Hamid. 4. Sun-J Perumal View this post on Instagram A post shared by Poketplay Films (@poketplayfilms) Shanjhey Perumal, better known as Sun-J, has definitely left his mark in Malaysia's Tamil film industry and he is just warming up. This is after his first full length feature film Jagat which was released in 2015 has made waves both locally and internationally with the film bagging the best picture and best director awards at the 28th Malaysia Film Festival while it was also screened at the 10th edition of the Five Flavours Film Festival in Poland. Jagat, which had grossed over RM330,000 at local box office despite screening in fewer than 20 cinemas, is widely regarded as one of the best Tamil-language films made in Malaysia. The film is set in the early 1990s, a critical period in Indian Malaysian history which revolves around the plight of the Indian estate workers in Malaysia who were left in dire straits after rubber plantations were closed and the story is told through the eyes of 12-year-old protagonist named Appoy. Sun-J will also be releasing two new feature films this year which will serve as Jagat's spiritual sequels with the first one being a gritty crime drama Macai premiering this July 24 and second is the satirical romantic drama Neer Mel Neruppu (Fire on Water) which will be released this September 18. According to Sun-J, Neer Mel Neruppu reimagines the Appoy character from Jagat as a driven student who becomes a filmmaker, while Macai envisions a darker path, where he descends into the drug trade. 5. Jin Ong Taiping-born filmmaker Jin Ong has made waves with his debut film 'Abang Adik' back in 2023. — Picture courtesy of the Dead Tide team Taiping-born filmmaker Jin Ong has made waves through his directorial debut of the highly acclaimed Abang Adik film which has received 28 international awards while also receiving up to 69 nominations at various film festivals worldwide. The film which centres around undocumented orphans struggling in poverty was previously named Best Film at the Asia New York Film Festival (22nd Uncaged Competition) and won the Golden Mulberry, Black Dragon Critics' Award, and White Mulberry Award for Best Feature Film at the 25th Far East Film Festival in Udine, Italy. The film has also grossed RM5.7 million in Malaysia while making HK$2.8 million (RM1.6 million) in Hong Kong, another TW$100 million (RM13.6 million) in Taiwan and RMB3 million (RM1.8 million) in China. Despite Abang Adik being his first film as a director, Ong has been in the filming industry in Taiwan and Malaysia for over 20 years now and he has several producer credits to his name. He also owns a production house called Moore Entertainment which produced the first Malaysian film titled Shuttle Life that was nominated at the 54th edition of the prestigious Golden Horse Awards. Honourable mentions Aside from the five already listed, here are some other local filmmakers that deserve a shout out. Nik Amir Mustapha Known for his 2023 film Imaginur which dominated the 33rd Malaysia Film Festival with the romantic sci-fi film bagging seven awards including for best director and best film. Amanda Nell Eu Her directorial debut in 2023 film Tiger Stripes has earned her international recognitions including the Grand Prix Award at the 62nd Semaine de la Critique during the 76th Cannes Film Festival in France and a Special Jury Mention in the First Feature Film category at the 27th Fantasia International Film Festival in Canada. Eu was also presented with the Women In Motion award at the 2024 Cannes Film Festival. Amir Muhammad and Kuman Pictures After making his directorial debut with Lips to Lips in 2000 which is also the first independent digital film produced in Malaysia, Amir Muhammad then formed Kuman Pictures which went on to produce the acclaimed 2023 Pendatang film. Pendatang made history as not only the first fully crowd-funded Malaysian film but it was also released on YouTube for free. The Malaysian dystopian drama thriller has raked over 4.5 million views since its release. The late Mamat Khalid Although he is no longer with us, films by the late great Mamat Khalid which have spawned franchises, continue to be among the most beloved by Malaysians. Mamat who is known for his subtle social commentary jabs through his many films is exactly why many adored him and some of his filmography includes titles such as Rock, Zombi Kampung Pisang, Hantu Kak Limah and Man Laksa. Mamat died in October 2021, however his legacy is continued by his son and aspiring director Amen Khalid.
Newsweek
an hour ago
- Newsweek
How 'Karate Kid: Legends' is Connected to 'Cobra Kai'—Which to Watch First
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Entertainment gossip and news from Newsweek's network of contributors The sixth movie in the Karate Kid franchise, "Karate Kid: Legends," has officially hit theaters. And even though critics don't seem to be too fond of the film, fans of the series and general audiences seem to be loving it. "Karate Kid: Legends" brings back to beloved characters to the cinema: Jackie Chan as Mr. Han and Ralph Macchio as Daniel LaRusso. Additionally, the film stars Ben Wang as Li Fong, their new student. While Chan hasn't been seen in the series since the last film was in theaters back in 2010, Macchio has been a regular fixture of the wildly popular "Cobra Kai" series on Netflix, which just released its sixth and final season. More Entertainment: 'Karate Kid: Legends' - Everything We Know So Far Naturally, this has fans of the television show wondering if anything from "Cobra Kai" will make it into the film. That being said, these same fans may be disappointed. Warning: This article contains spoilers for both "Karate Kid: Legends" and "Cobra Kai" Season 6. Jackie Chan and Ralph Macchio in 'Karate Kid: Legends.' Jackie Chan and Ralph Macchio in 'Karate Kid: Legends.' Sony Pictures How is 'Cobra Kai' Connected to 'Karate Kid: Legends'? "Karate Kid: Legends" is focused on continuing the story and legacy from the previous Karate Kid films. Unfortunately, that doesn't seem to fully include "Cobra Kai." "There are many, many seasons of 'Cobra Kai.' This is not a 'Cobra Kai' movie. It's within the Karate Kid universe," director Jonathan Entwistle said, per Jake Hodges and Perri Nemiroff of Collider. "It's another chapter in the story. It's another graphic novel in the sequence." This doesn't mean that "Cobra Kai" fans have been cut out completely. In a post-credits sequence, William Zabka as Johnny Lawrence shows up to hang out with Daniel after he receives a heartwarming letter from Li. However, that's all fans of the Netflix series will be getting. Do You Need to Watch 'Cobra Kai' Before 'Karate Kid: Legends'? Based on this information, it doesn't feel like watching "Cobra Kai" is at all necessary to enjoy "Karate Kid: Legends." Instead, fans of the franchise should turn their heads to the original movies starring Macchio and Pat Morita, as well as "The Karate Kid" from 2010 starring Chan and Jaden Smith. More Entertainment: Jackie Chan, 71, Injured During Filming Still, it is absolutely worth watching all six seasons of "Cobra Kai" just because it is wildly entertaining television with exciting martial arts action and plenty of drama. Additionally, if you want to see everything in the Karate Kid universe, "The Next Karate Kid" is also a fun watch with Morita reprising his role as Mr. Miyagi and a young Hilary Swank playing Julie Pierce, his new student. More Entertainment: Stephen King 'Carrie' Remake Officially Reveals Main Cast The Real-Life Tech Bros that Inspired HBO Max's 'Mountainhead' New on Prime Video: Full List of Movies, Shows Hitting the Streaming Platform in June 2025 For more movie, television, and entertainment news, head on over to Newsweek Entertainment.
