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Entrepreneur
7 days ago
- Business
- Entrepreneur
Why Skipping This One PR Move Could Stall Your Startup's Growth Before It Even Begins
Doing PR is critical for startups, yet many entrepreneurs are so busy developing their product that they forget to make a media plan. Opinions expressed by Entrepreneur contributors are their own. Startups often spend months perfecting their product, but forget to tell the world it exists. That's a costly mistake. A classic study in the Journal of the Academy of Marketing Science found that public relations is nearly three times more effective than advertising when it comes to launching new products. PR doesn't just promote — it positions, builds credibility, and creates the kind of buzz money can't buy. But here's the catch: you only get one shot at being "new." If you miss the PR window during your launch, the opportunity doesn't come back. That's why timing and strategy are everything. Related: 11 Effective Marketing Strategies to Help Streamline Your Startup Why the media cares about your launch (but only once) Journalists are wired to cover what's new. New company. New product. New idea. But only while it's new. Once your startup is live and quietly running in the background, it's no longer a story — no matter how brilliant it is. That makes the months leading up to your launch critical. PR isn't something you add after you go live — it's something you bake in beforehand. Startups that treat PR as an afterthought don't just lose media opportunities. They lose credibility, visibility and momentum right out of the gate. A smarter launch: Build buzz before you go public Think of PR as your soft opening. Reporters love early access. Just like music journalists get advance streams and book reviewers receive early copies, your product should be previewed by media insiders before the public sees it. Offer select journalists early access. Create an experience that makes them feel included and excited, not just informed. Ideally, set aside at least three to six months before launch to focus exclusively on PR. If that time's not built into your plan, consider delaying the launch. Seriously. The lost attention from skipping PR often costs far more than a postponed release. Step-by-step: Laying the foundation for a successful PR launch Here's how to start building your PR momentum now: 1. Identify the right journalists Look for reporters who already cover your space. Study what they write about. Note which ones your target audience follows. Then gather their contact details — Twitter, LinkedIn, email — and track everything in a media list spreadsheet. 2. Build relationships before you pitch Start engaging now. Comment on their articles. Share their stories. Send a quick message of appreciation. Do not pitch your company yet — the goal is simply to get on their radar in a genuine way. 3. Develop a clear PR strategy (not just a press release) PR isn't marketing. Your goal is to help journalists tell a story that matters to their readers. Ask yourself: What's the angle here? Why would this audience care? In addition to press releases, consider: Hosting a pre-launch event or virtual demo Sending out early access or product samples Creating a media advisory (not just a press release) Developing unique story pitches for different outlets Start with broad business outlets. Then move to trade publications. Then niche verticals. This staggered strategy protects your team from being overwhelmed and keeps your brand in the spotlight longer. Don't have time? Outsource to experts who do Yes, this takes real effort. But you don't have to do it all yourself. Some PR agencies now specialize in short-term launch campaigns — no expensive retainer required. These firms often have pre-existing media relationships and know exactly how to turn your launch into a headline. This approach also avoids the cost and complexity of hiring full-time, in-house PR staff. Even if your business is already live, bringing in trusted PR professionals can help you recover momentum. Journalists are far more likely to respond to a pitch from someone they already know. Related: Four Tried-and-True Ways to Better Market Your Business You only launch once — make it count You can always tweak your product or adjust your marketing. But you only get one shot at a first impression — and that's what PR is built for. Whether you run your own campaign or hire an expert team, don't waste your "new" status. The right PR strategy at launch can earn the visibility, trust, and authority that advertising can't match. And it all starts before anyone knows your name. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
Time of India
15-07-2025
- Business
- Time of India
Who was Przemyslaw Jeziorski? UC Berkeley professor shot dead; family says 'doing everything to ensure justice is served'
UC Berkeley professor who went to Greece for child custody battle killed by masked gunman. A University of California, Berkeley professor was fatally shot in broad daylight in a suburb of Athens, Greece, on July 4, while visiting the country in connection with a child custody dispute. Przemyslaw Jeziorski, aged 43, was gunned down near the home of his ex-wife by a masked assailant who fled the scene on foot. Who was Przemyslaw Jeziorski? Jeziorski, a Polish-born scholar, was an Associate Professor of Marketing at the Haas School of Business at the University of California, Berkeley, where he also held the Egon and Joan von Kaschnitz Distinguished Professorship in Business Administration. With over 15 years of academic experience, Jeziorski was widely regarded as a leading authority in quantitative marketing, industrial organisation, and applied microeconomics. His research spanned diverse sectors, including mobile money in Africa, online advertising, radio broadcasting, car insurance, and public health campaigns such as breast cancer prevention. He published extensively in leading academic journals such as Marketing Science, Management Science, and the RAND Journal of Economics. His work received support from prestigious institutions, including the Bill & Melinda Gates Foundation. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Cardiologists Recommend: Eat 1 Teaspoon Tonight – Wake Up With a Flatter Stomach Hollywood News | USA Click Here Undo Jeziorski served as Associate Editor for Management Science and Quantitative Marketing and Economics, and was also on the editorial board of Marketing Science. As an educator, Jeziorski was known for his passion and dedication, having mentored more than 1,500 MBA and PhD students at Berkeley Haas, particularly in Marketing Analytics, Artificial Intelligence, and Digital Marketing. He held a PhD in Economics from Stanford Graduate School of Business, as well as degrees in Mathematics and Economics from the University of Arizona and the Warsaw School of Economics. 'Our family is heartbroken': Brother His brother, Lukasz Jeziorski, posted a message on the European crowdfunding platform WhyDonate, stating, 'Our family is heartbroken, and we are doing everything we can to ensure that justice is served. Przemek was a loving father to two young children and a beloved professor at UC Berkeley. He loved teaching and sharing his passion with students.' Funds are being raised to support legal proceedings, repatriation of Jeziorski's remains, and related expenses. The professor's ex-wife, who returned to Greece six years ago, reportedly told police she had no knowledge of anyone who would want to harm him, according to Greek news outlet Zougla. Berkeley Haas Dean, Jennifer Chatman, expressed deep sorrow in a statement to ABC7 News: 'We are heartbroken by the tragic and sudden death of Professor Przemyslaw Jeziorski, a beloved member of our marketing faculty and the Haas community. While authorities are continuing their investigation, our focus is on supporting our students, staff, and faculty during this incredibly difficult time. My heart goes out to Przemek's family and loved ones. We will miss him dearly.' Greek authorities are actively investigating the murder. No arrests have yet been made.
