Latest news with #Mars-Wrigley
Scottish Sun
2 days ago
- Automotive
- Scottish Sun
Twix ad BANNED from TV after being branded ‘dangerous'
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV. The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other like a Twix. Sign up for the Entertainment newsletter Sign up 4 A Twix advert has been banned after being branded "dangerous" Credit: Getty 4 A watchdog said the ad "must not appear again in its current form." Credit: BBC 4 The advert featured two caramel coloured cars sandwiched together Credit: TWIX However, five complaints have been made against the clip, saying that it highlighted dangerous driving and was irresponsible. Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation". They continued by saying it took place in a "world that was absurd, fantastical and removed from reality" This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast. Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving" and "must not appear again" in its current iteration. Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed driving "that appeared likely to breach the legal requirements of the Highway Code". The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road. Mars defended the advert, having said both cars were shot "driving at lawful speeds and any emulation would only reflect the legal and safe driving presented." The final scene showed a Twix bar falling through the sunroofs of the two still attached cars. This was also accompanied by the tagline "two is more than one". Original '90s TV ad for N64 game Super Mario 64 now worth thousands Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring". The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." It's not the first time that a TV ad has been banned from screens. TV architect George Clarke was paid by Scottish Power to star in their television advert. It was taken off air by the Advertising Standards Agency for breaching their guidlines. The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces.
The Irish Sun
2 days ago
- Automotive
- The Irish Sun
Twix ad BANNED from TV after being branded ‘dangerous'
AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV. The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other 4 A Twix advert has been banned after being branded "dangerous" Credit: Getty 4 A watchdog said the ad "must not appear again in its current form." Credit: BBC 4 The advert featured two caramel coloured cars sandwiched together Credit: TWIX However, five complaints have been made against the clip, saying that it highlighted dangerous driving and was irresponsible. Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation". They continued by saying it took place in a "world that was absurd, fantastical and removed from reality" This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast. Read more on TV ads Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving " and "must not appear again" in its current iteration. Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed driving "that appeared likely to breach the legal requirements of the Highway Code". The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road. Mars defended the advert, having said both cars were shot " driving at lawful speeds and any emulation would only reflect the legal and safe driving presented." Most read in News TV The final scene showed a Twix bar falling through the sunroofs of the two still attached cars . This was also accompanied by the tagline "two is more than one". Original '90s TV ad for N64 game Super Mario 64 now worth thousands Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring". The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." It's not the first time that a TV ad TV architect George Clarke was paid by Scottish Power to star in their television advert. It was taken off air by the Advertising Standards Agency for breaching their guidlines. The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces. 4 The advert ended with the tagline "Two is more than one". Credit: Twix
The Herald Scotland
2 days ago
- Automotive
- The Herald Scotland
Twix adverts banned for condoning unsafe driving
Five viewers complained the ads encouraged dangerous driving and were irresponsible. Mars-Wrigley, which owns the Twix brand, told the Advertising Standards Authority (ASA) the ad had a 'cinematic presentation' and was set in a 'world that was absurd, fantastical and removed from reality'. 📰 This week's rulings include: 🚘 A TV and Video on Demand ad for Mars Wrigley that condoned unsafe driving. 🏥 A website for Navi Organics that made unsubstantiated efficacy claims and discouraged essential medical treatment. 📖 Read more: — ASA (@ASA_UK) June 11, 2025 It said Twix is known for its playful and absurd tone, and the humour in the ad reflected this. However, the ASA said: 'We considered the emphasis on a chase, and the speed inherent to that, and the driving manoeuvres featured would be dangerous and irresponsible if emulated in real life on a public highway. 'Because we considered the driving depicted in the ads condoned unsafe driving that appeared likely to breach the legal requirements of the Highway Code, we concluded the ads were irresponsible.' The ASA ruled the ads must not appear again in their current form, adding: 'We told Mars-Wrigley not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads.'
Evening Standard
2 days ago
- Automotive
- Evening Standard
Twix adverts banned for condoning unsafe driving
The ASA ruled the ads must not appear again in their current form, adding: 'We told Mars-Wrigley not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads.'
Yahoo
2 days ago
- Automotive
- Yahoo
Twix ad banned for encouraging unsafe driving
A TV ad for chocolate bar Twix has been banned for encouraging unsafe driving. The advert shows a man with flowing hair involved in a car chase and crash that results in his and an identical, caramel-coloured car sandwiched on top of each other, like a Twix. Five complaints issued against the advert said it encouraged dangerous driving and was irresponsible. Mars-Wrigley, who own Twix, argued that the ad had a "cinematic presentation" and was set in a "world that was absurd, fantastical and removed from reality", which Clearcast, the non-governmental organisation that approves adverts before broadcast, echoed. But the watchdog the Advertising Standards Authority (ASA) ruled the ad "must not appear again" in its current form because it "condoned unsafe driving". While the ASA acknowledged that the stunt performed highlighted the fantastical nature of the advert, it took issue with the first half of the video that showed driving "that appeared likely to breach the legal requirements of the Highway Code". It said there was an "emphasis on speed" including with "fast paced beat and music" in the car chase, noting the "visible skid marks" left on the road. Mars defended the advert, saying "the cars were shot driving at lawful speeds and any emulation would only reflect the legal and safe driving presented". The sweet giant, who also own M&Ms, Celebrations and Maltesers, added that Twix is known for its absurd and playful humour, which was reflected in the advert. The final scene shows a Twix bar falling through the sunroofs of the two cars, before they drive off - still attached - and with the tagline "two is more than one". For its part, Clearcast told the ASA that the style of the video made it clear it wasn't meant to be emulated nor did it suggest "safe driving was boring." In the ASA's ruling, it said it told Mars "not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." Mars phases out controversial colour additive in Skittles Man who found smooth Mars bar gets £2 compensation Steven Bartlett nutrition adverts banned for being misleading
