Twix ad BANNED from TV after being branded ‘dangerous'
AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV.
The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other
4
A Twix advert has been banned after being branded "dangerous"
Credit: Getty
4
A watchdog said the ad "must not appear again in its current form."
Credit: BBC
4
The advert featured two caramel coloured cars sandwiched together
Credit: TWIX
However, five complaints have been made against the clip, saying that it highlighted dangerous
driving
and was irresponsible.
Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation".
They continued by saying it took place in a "world that was absurd, fantastical and removed from reality"
This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast.
Read more on TV ads
Advertising Standards Authority (ASA) ruled the ad "condoned unsafe
driving
" and "must not appear again" in its current iteration.
Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed
driving
"that appeared likely to breach the legal requirements of the Highway Code".
The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road.
Mars defended the advert, having said both
cars
were shot "
driving
at lawful speeds and any emulation would only reflect the legal and safe
driving
presented."
Most read in News TV
The final scene showed a Twix bar falling through the sunroofs of the two still attached
cars
.
This was also accompanied by the tagline "two is more than one".
Original '90s TV ad for N64 game Super Mario 64 now worth thousands
Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring".
The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads."
It's not the first time that a TV ad
TV
architect George Clarke was paid by Scottish
Power
to star in their
television
advert.
It was taken off air by the Advertising Standards Agency for breaching their guidlines.
The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces.
4
The advert ended with the tagline "Two is more than one".
Credit: Twix
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The Irish Sun
2 days ago
- The Irish Sun
Twix ad BANNED from TV after being branded ‘dangerous'
AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV. The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other 4 A Twix advert has been banned after being branded "dangerous" Credit: Getty 4 A watchdog said the ad "must not appear again in its current form." Credit: BBC 4 The advert featured two caramel coloured cars sandwiched together Credit: TWIX However, five complaints have been made against the clip, saying that it highlighted dangerous driving and was irresponsible. Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation". They continued by saying it took place in a "world that was absurd, fantastical and removed from reality" This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast. Read more on TV ads Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving " and "must not appear again" in its current iteration. Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed driving "that appeared likely to breach the legal requirements of the Highway Code". The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road. Mars defended the advert, having said both cars were shot " driving at lawful speeds and any emulation would only reflect the legal and safe driving presented." Most read in News TV The final scene showed a Twix bar falling through the sunroofs of the two still attached cars . This was also accompanied by the tagline "two is more than one". Original '90s TV ad for N64 game Super Mario 64 now worth thousands Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring". The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." It's not the first time that a TV ad TV architect George Clarke was paid by Scottish Power to star in their television advert. It was taken off air by the Advertising Standards Agency for breaching their guidlines. The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces. 4 The advert ended with the tagline "Two is more than one". Credit: Twix
Extra.ie
2 days ago
- Extra.ie
Twix ad pulled following FIVE complaints of 'unsafe driving' promotion
A television advertisement for an adored chocolate bar has been banned for its alleged promotion of 'unsafe driving.' The ad for the Twix bar, which is made by Mars Inc., was released in March of this year. The 70s-themed ad shows two cars involved in a car chase. The 70s-themed ad shows two cars involved in a car chase. Pic: Twix The first car in the chase is driven by a man with long caramel hair, who puts the foot down to get away from the car chasing him. The man then takes a sharp turn which leads his vehicle to come off the side of the road, overturning a number of times before plummeting to the foot of the cliff. The car ends up overturned on top of an identical car, quite similar to a Twix bar — with a bar then falling from the sunroof into the other car. The Twix slogan 'two is more than one' appears on the screen as the two cars head off into the sunset, with the crashed car still on top of the other. Following five complaints made to the Advertising Standards Authority (ASA) the authority pulled the ad, stating that it 'condoned unsafe driving.' Mars Wrigley Confectionary argued that the advertisement was 'set in a separate world that was absurd, fantastical and removed from reality.' The ASA did acknowledge the 'fantastical elements,' but upheld the complaints and rules the advertisement cannot appear again in its current form. Pic: Advertising Standards Authority (ASA) The ASA did acknowledge the 'fantastical elements,' but upheld the complaints and rules the advertisement cannot appear again in its current form. 'These scenes were depicted as a chase with the emphasis on speed,' they said in their ruling, 'The first man was then shown putting the handbrake on and the car swerved off the road leaving visible skid marks. 'We considered the emphasis on a chase, and the speed inherent to that, and the driving manoeuvers featured would be dangerous and irresponsible if emulated in real life on a public highway.' Social media users took to the comments of the advertisement via YouTube with many hitting out that it was pulled. One wrote: 'I was planning to drive like this but now the ad is banned, I won't.' Another added: 'I had to look it up, after hearing it got banned. If this was in a movie, this wouldn't get banned. People who complained should be told to grow up.' A third commented: 'I suppose their earlier Twix ads might encourage people to go into the woods and get eaten by bears! The nanny state banning this ad really is getting ridiculous!'
Irish Independent
2 days ago
- Irish Independent
Diesel clothing advert featuring Katie Price is banned due to objectifying of women, watchdog rules
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