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Forget stealth wealth and quiet luxury—now Gen Z nepo babies are bragging about their generational wealth on TikTok
Forget stealth wealth and quiet luxury—now Gen Z nepo babies are bragging about their generational wealth on TikTok

Yahoo

timean hour ago

  • Business
  • Yahoo

Forget stealth wealth and quiet luxury—now Gen Z nepo babies are bragging about their generational wealth on TikTok

In an era when billionaires are becoming increasingly flashy, so too are their children. Welcome to 'Holy Airball'. TikTok's latest trend has Gen Z nepo babies flaunting what their wealthy family do for a living—from Reese Witherspoon's daughter to an Airbnb mogul's kid. The days of stealth wealth and quiet luxury are well and truly over. Instead, the wealthiest kids on the block are proudly boasting about what their billionaire parents did to get rich. The latest TikTok videos all follow the same formula: A person shares a statement, the next slide is a misconception often leveled at them, and follow-up slides reveal the more impressive truth. Or rather, the 'holy airball' moment—a basketball term for when someone takes a shot and misses the basket. Take Reese Witherspoon's daughter, Ava. The 25-year-old just posted about the movie that made her mum famous. 'I told him my mum's a lawyer, and he said, 'Oh what firm does she work at?'' she wrote. Then she cut to a behind-the-scenes photo of her and her Oscar-winning mum on the set of Legally Blonde, where Witherspoon plays a lawyer and wrote 'Holy-fricking air ball'. The video's now received 2 million views and counting. The offspring of Hollywood legend Martin Scorsese and rapper Akon also jumped on the chance to shout out about their family legacies. And it's not just celebrity's kids that are getting in on the action: Kids of successful executives and founders are humble bragging their parents corporate gigs too, including the daughter of the My Super Sweet 16 show creator, an Airbnb mogul's daughter, an Anthropologie candle designer's kid, the heir to the A list drumming company, Zildjian and more. But there's a catch: Many TikTok accounts are capitalizing off their welll-known last names, but some aren't legitimately linked to the famous brands. The supposed 'heirs' of the Buc-ee's convenience store, Marriott and Folgers have come out of the woodwork. TikTok accounts for both Greyson Abercrombie and Gracie Abercrombie have separately claimed their parents own Abercrombie. However, whether or not they're related to the brand's brainchild, the founder, David Abercrombie, sold the company in 1907. An Abigail McDonald, similarly jokingly claimed her family owns McDonald's. Gen Zers bragging about their parents' wealth may be better off forging their own path to one day brag about. That's because despite expecting to come into an $84 trillion wealth transfer in the coming decades, actually, a rising number of ultra-wealthy retirees are opting to take their wealth to the grave. It's not that the generation has just forgotten about their young loved ones. Research from financial services company Northwestern Mutual shows that 60% do have a will in place—but their children and grandchildren are more likely to find funeral instructions in it than cash or the deed to their family home. In fact, over half of the boomers are explicitly planning not to leave an inheritance behind. And just one-fifth of baby boomers expect to leave anything behind. It comes as a growing cohort of people are trying to die with zero—essentially, enjoy all their wealth while they are alive and die with $0 in their bank account. Sting famously told his six kids he plans to spend his millions instead of leaving it to them. Celebrity chef Gordan Ramsay has echoed that he's 'definitely' not leaving his fortune to his six children; the most they will get out of him is a 25% deposit towards a flat—which is similar to many middle class Gen Z and millennial home owners today. Likewise, Laurene Powell Jobs, wife of the late Apple founder Steve Jobs, said the billions she inherited from her husband won't be passed on to the three children they shared. Jobs, estimated to have been worth approximately $7 billion when he died in 2011. His wife told the New York Times: 'If I live long enough, it ends with me.' This story was originally featured on

Cannes spotlight on MP with film on tests & plight of pandemic migrants
Cannes spotlight on MP with film on tests & plight of pandemic migrants

Time of India

time4 days ago

  • Entertainment
  • Time of India

Cannes spotlight on MP with film on tests & plight of pandemic migrants

Bhopal: Madhya Pradesh and Bhopal are in the spotlight with Neeraj Ghaywan 's lockdown-era film 'Homebound'. Filmed in and around Bhopal, the feature was screened at the prestigious Cannes film festival recently to great acclaim. The film is inspired by the real-life case of two migrant friends, a Dalit and a Muslim man, and their struggles to reach home during the pandemic, while crossing Madhya Pradesh. 'Homebound' was selected in the 'Un Certain Regard' section of the film festival, marking India's sole representation in this esteemed category. The film received a nine-minute standing ovation from international filmmakers, directors, artists, and audiences. Oscar-winner Martin Scorsese, the director behind critically-acclaimed and cult classics 'Taxi Driver' and 'Goodfellas', served as the executive producer and the collaboration has lent the film further credibility, making it one of the most anticipated films of 2025. The success highlights MP's creative potential and its position as a prime filming destination. 'Homebound' was extensively filmed across Bhopal and its surrounding areas in 2024, utilising the region's natural landscapes, its serene and quiet beauty, which provided authenticity to the text of the film. The film's international recognition validates the state's film-friendly policies and location suitability. TOI covered the incident the film is based on in May 2020 under the report with the headline 'Dying migrant forced out of truck, friend sticks with him till last breath', which covered how Mohd. Yakoob stood by his friend Amrit Kumar's side against all odds, even after the latter's death at a time when migrants in great numbers were trying to reach their home. The film is an adaptation of journalist Basharat Peer's article 'A Friendship, A Pandemic & A Death Beside The Highway', which tells of the same case. Produced by Dharma Productions under Karan Johar 's leadership, 'Homebound' marks their fifth project in MP. The film, directed by Ghaywan, previously acclaimed for 'Masaan', which also screened at Cannes, features Ishaan Khattar, Vishal Jethwa, and Janhvi Kapoor. The production team praised MP's diverse locations and support, expressing interest in future collaborations. S tate tourism minister Dharmendra Bhav Singh Lodhi extended congratulations to the 'Homebound' team. The govt pledges continued support to attract more national and international productions. Principal secretary tourism and culture, Sheo Shekhar Shukla, commended the film's achievement. He highlighted MP's advantages: attractive locations, supportive local communities, and a robust film ecosystem. The state offers special assistance and streamlined permissions, welcoming filmmakers to realise their creative visions. The state's new film tourism policy has simplified production processes through a single-window system and subsidies. The state earned the 'Most Film Friendly State' award in 2022.

Madhya Pradesh-shot film 'Homebound' creates buzz at Cannes Film Festival
Madhya Pradesh-shot film 'Homebound' creates buzz at Cannes Film Festival

India Gazette

time4 days ago

  • Entertainment
  • India Gazette

Madhya Pradesh-shot film 'Homebound' creates buzz at Cannes Film Festival

Bhopal (Madhya Pradesh) [India], May 28 (ANI): Neeraj Ghaywan's feature film 'Homebound', shot in Madhya Pradesh, won critical acclaim at the 78th Cannes Film Festival, a release said. The film premiered in the renowned 'Un Certain Regard' section at Cannes and was the only Indian film to be featured in this prestigious category. The screening was met with a standing ovation lasting nine minutes, with international filmmakers, directors, artists, and audiences lauding the film. The film's global standing was further elevated by the involvement of internationally acclaimed, Oscar-winning American filmmaker Martin Scorsese. This achievement not only highlights the creative potential of Madhya Pradesh but also reinforces the state's reputation as a preferred global film-making destination. A major portion of 'Homebound' was shot in 2024 in Bhopal and nearby areas, which offered a rich mix of natural, cultural, and urban landscapes. The international recognition of the film is a testament to the state's film-friendly policies and the suitability of its diverse locations for cinematic storytelling, as per the press release. 'Homebound' has been produced under the banner of Dharma Productions, marking their fifth film shot in Madhya Pradesh. The film is produced by Karan Johar and directed by Neeraj Ghaywan, whose earlier film Masaan also received critical acclaim. 'Homebound' stars Ishan Khatter, Vishal Jethwa, and Janhvi Kapoor in lead roles. The team expressed immense happiness over the appreciation received at Cannes. The Homebound team praised the smooth filming experience in Madhya Pradesh. From the easy availability of diverse locations to the support of local communities, the filmmakers regarded the state as an ideal shooting destination. Several team members expressed a strong desire to return for future projects, as per the release. Minister of State for Culture, Tourism, Religious Trusts and Endowments Dharmendra Singh Lodhi congratulated and extended his best wishes to the 'Homebound' team on this achievement. He stated that Madhya Pradesh's natural diversity, historical heritage, and cinema-friendly environment have once again proven their worth. The fact that an internationally acclaimed film like 'Homebound' was shot in our state, and that the team experienced seamless support throughout, stands as a testament to our film policy and the cooperation of local communities. The state government is fully committed to extending all possible support to the film industry, so that more national and international projects are drawn to the region, the release added. Principal Secretary, Tourism, Culture, and Religious Trusts and Endowments Department, and Managing Director, Madhya Pradesh Tourism Board, Sheo Shekhar Shukla, extended his congratulations to the film's producers, director, cast, and crew for this remarkable achievement. Shukla stated that Madhya Pradesh has become a prominent ease-of-shooting destination due to its scenic shooting locations, supportive local communities, a collaborative film ecosystem, and rich cultural heritage. The state also encourages local talent and provides assistance through financial incentives and a single-window clearance system for film permits. He welcomed filmmakers from across the globe to bring their creative visions to life in Madhya Pradesh, adding that Homebound's international recognition proves that the state is rapidly emerging as a hub for creativity and cinema. Madhya Pradesh's new Film Tourism Policy has streamlined the process for producers and directors. The single-window system has made permit acquisition easier, while financial subsidies have incentivised film production. Since the launch of the Film Tourism Policy, over 350 films and web series have been shot in the state. So far, financial support of over INR 24 crore has been granted to 12 Hindi films, 1 Telugu film, and 6 web series. It is worth mentioning that Madhya Pradesh was awarded the title of 'Most Film-Friendly State' in 2022, as per the press release. (ANI)

Martin Scorsese, Leonardo DiCaprio team up once again to produce action film
Martin Scorsese, Leonardo DiCaprio team up once again to produce action film

Khaleej Times

time4 days ago

  • Entertainment
  • Khaleej Times

Martin Scorsese, Leonardo DiCaprio team up once again to produce action film

"Martin Scorsese, Leonardo DiCaprio, Chad A Verdi, LBI Entertainment's Christopher Donelly, and Gareth West have teamed to produce 'Carthage Must Be Destroyed', an action film to be directed by Ocean's Eleven scribe Ted Griffin. In the action thriller, a stranger happens upon a rust-belt city in decline, ruled by its criminal underworld. He uses brain and brawn to sow distrust and create chaos to dismantle the corrupt power structure, reported Deadline. Verdi Productions and Ketchup Entertainment are financing, and casting is underway for an October production start in Rhode Island. Scorsese and DiCaprio are executive producers; Verdi, West, Donnelly, Michelle Verdi, Chad Verdi Jr., Paul Luba, and Jennifer Davisson are producers. Lisa Frechette and Sera Verdi are also executive producers. The production companies are Sikelia Productions, Appian Way Productions, Verdi Productions, and Ketchup Entertainment, according to the outlet. Verdi Productions president Chad A Verdi called the film "a dynamic project," and they all sparked the idea to "bring Ted's outstanding screenplay to the big screen. "Collaborating with Marty, Leo, Jen, Gareth, and Chris is a pleasure. Our extraordinary production team will elevate this project to new heights," he was quoted as saying by Deadline. Scorsese and DiCaprio have made six feature films and one short film together since 2002. In 1999, Scorsese produced a documentary on Italian filmmakers titled Il Mio Viaggio in Italia, also known as My Voyage to Italy. The documentary foreshadowed the director's next project, the epic Gangs of New York (2002), which was influenced by (among many others) major Italian directors such as Luchino Visconti and filmed entirely at Rome's famous Cinecitta film studios. The duo then worked on the 2004 biopic The Aviator, with DiCaprio starring as aviation pioneer and filmmaker Howard Hughes.

Martin Scorsese, Leonardo DiCaprio to produce Carthage Must Be Destroyed
Martin Scorsese, Leonardo DiCaprio to produce Carthage Must Be Destroyed

Mint

time4 days ago

  • Entertainment
  • Mint

Martin Scorsese, Leonardo DiCaprio to produce Carthage Must Be Destroyed

Washington [US], May 28 (ANI): Martin Scorsese, Leonardo DiCaprio, Chad A Verdi, LBI Entertainment's Christopher Donelly, and Gareth West have teamed to produce 'Carthage Must Be Destroyed', an action film to be directed by Ocean's Eleven scribe Ted Griffin. In the action thriller, a stranger happens upon a rust-belt city in decline, ruled by its criminal underworld. He uses brain and brawn to sow distrust and create chaos to dismantle the corrupt power structure, reported Deadline. Verdi Productions and Ketchup Entertainment are financing, and casting is underway for an October production start in Rhode Island. Scorsese and DiCaprio are executive producers; Verdi, West, Donnelly, Michelle Verdi, Chad Verdi Jr., Paul Luba, and Jennifer Davisson are producers. Lisa Frechette and Sera Verdi are also executive producers. The production companies are Sikelia Productions, Appian Way Productions, Verdi Productions, and Ketchup Entertainment, as per the outlet. Verdi Productions president Chad A. Verdi called the film "a dynamic project," and they all sparked the idea to "bring Ted's outstanding screenplay to the big screen. Collaborating with Marty, Leo, Jen, Gareth, and Chris is a pleasure. Our extraordinary production team will elevate this project to new heights," according to Deadline. Martin Scorsese and Leonardo DiCaprio are an American director-actor collaborative duo who have made six feature films and one short film together since 2002. In 1999, Scorsese produced a documentary on Italian filmmakers titled Il Mio Viaggio in Italia, also known as My Voyage to Italy. The documentary foreshadowed the director's next project, the epic Gangs of New York (2002), which was influenced by (amongst many others) major Italian directors such as Luchino Visconti and filmed entirely at Rome's famous Cinecitta film studios. After Gangs of New York, the duo worked on the 2004 biopic The Aviator, with DiCaprio starring as aviation pioneer and filmmaker Howard Hughes. (ANI)

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