Latest news with #MarwanZeineddine
Campaign ME
5 days ago
- Business
- Campaign ME
Grandiose Supermarket, SAP partner to elevate CX, scalable growth
Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement with SAP to implement RISE with SAP S/4HANA Cloud – Private Edition as the digital backbone of its operations, integrated with SAP Business AI. This strategic partnership will empower Grandiose to deliver better customer experiences, unlock AI-driven operational intelligence and support its bold growth ambitions in the UAE's dynamic retail landscape. Central to this transformation is SAP Business AI, which enhances Grandiose's business applications with intelligent automation and deeper analytics. This will empower the brand's teams to offload routine work, analyse millions of data points for deeper insights into customer and supply chain behaviour, and focus on strategic initiatives that drive innovation and growth. This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business. By adopting RISE with SAP S/4HANA, hosted on Microsoft Azure, and integrating SAP Business AI, Grandiose aims to streamline its supply chain, enhance stock visibility and improve replenishment planning. The solution will optimise product availability across branches while reducing instances of overstocking and understocking. 'Customer experience is at the heart of everything we do at Grandiose,' said Mussaab Aboud, CEO Grandiose Supermarket. 'Partnering with SAP and leveraging SAP Business AI helps us better understand our customers' needs, predict trends, and exceed their expectations with seamless availability and personalized services. The resilience and optimization provided by SAP's AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.' The implementation of SAP S/4HANA will serve as the digital core for Grandiose's operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors. These out-of-the-box capabilities, combined with localised features for taxation and compliance based on SAP's strong relationships with UAE customers, reduce the need for extensive customisations and accelerate time-to-value. 'SAP has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,' said Marwan Zeineddine, Managing Director, SAP UAE. 'We're proud to support Grandiose's expansion with a future-ready platform powered by Business AI that enhances customer experience, optimises operations, and drives continuous innovation. As Grandiose continues to scale across the UAE and beyond, this transformation aims to lay the groundwork for a more intelligent, responsive and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.
Channel Post MEA
05-08-2025
- Business
- Channel Post MEA
Grandiose Leverages SAP Business AI To Enhance Customer Experience
SAP has announced that Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement to implement RISE with SAP S/4HANA Cloud – Private Edition as the digital backbone of its operations, integrated with SAP Business AI. This strategic partnership will empower Grandiose to deliver even more exceptional customer experiences, unlock AI-driven operational intelligence, and support its bold growth ambitions in the UAE's dynamic retail landscape. By adopting RISE with SAP S/4HANA, hosted on Microsoft Azure, and integrating SAP Business AI, Grandiose aims to streamline its supply chain, enhance stock visibility and improve replenishment planning. The solution will optimize product availability across branches while reducing instances of overstocking and understocking. 'Customer experience is at the heart of everything we do at Grandiose,' said Mussaab Aboud, CEO Grandiose Supermarket. 'Partnering with SAP and leveraging SAP Business AI helps us better understand our customers' needs, predict trends, and exceed their expectations with seamless availability and personalized services. The resilience and optimization provided by SAP's AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.' The implementation of SAP S/4HANA will serve as the digital core for Grandiose's operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors. These out-of-the-box capabilities, combined with localized features for taxation and compliance based on SAP's strong relationships with UAE customers, reduce the need for extensive customizations and accelerate time-to-value. Central to this transformation is SAP Business AI, which enhances Grandiose's business applications with intelligent automation and deeper analytics. This empowers teams to offload routine work, analyze millions of data points for deeper insights into customer and supply chain behavior, and focus on strategic initiatives that drive innovation and growth. This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business. 'SAP has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,' said Marwan Zeineddine, Managing Director, SAP UAE. 'We're proud to support Grandiose's expansion with a future-ready platform powered by Business AI that enhances customer experience, optimizes operations, and drives continuous innovation. As Grandiose continues to scale across the UAE and beyond, this transformation lays the groundwork for a more intelligent, responsive, and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.
Al Bawaba
16-06-2025
- Business
- Al Bawaba
Consumers buy the product, not the brand: 65% of UAE consumers ignore brand names when buying consumer goods
As UAE retailers and consumers start gearing up for the summer sales season, new research by SAP Emarsys in association with Deloitte has revealed increasing brand apathy among UAE consumers. When it comes to consumer products, 65% of UAE's consumers and 61% of the UAE's Gen Z population don't pay attention to the brands they're buying — as long as the product meets their needs. Furthermore, 67% of all consumers in the UAE have switched to own-label alternatives because they are more despite this heightened indifference to brands in general, a significant proportion of UAE consumers (68%) still actively advocate for their favorite brands in public. These insights are based on a survey of more than 2,000 UAE consumers and 100 senior marketers at multinational enterprises, which examined shifting attitudes towards consumer products.'Today's consumer landscape is shifting faster than ever, and brands must navigate this terrain with agility and insight,' said Marwan Zeineddine, Managing Director of SAP UAE. 'The research highlights a clear opportunity: while brand apathy is increasing, so too is the demand for personalized, emotionally resonant experiences. Leveraging technologies such as SAP business AI, brands can go beyond transactional relationships and deliver the kind of real-time, meaningful engagement that cuts through consumer indifference and earns lasting loyalty. This is where marketers can lead the charge; by bridging data and strategy to stay relevant and drive long-term success.'According to The Global Consumer Products Engagement Report by SAP Emarsys, we have entered the 'Engagement Era,' in which brands must establish a robust data foundation across their entire business in order to thrive. Embracing AI-driven, omnichannel strategies is no longer optional; it is critical for transforming fragmented data into actionable insights, building long-term relationships, and achieving true customer loyalty and lifetime message resonates in the UAE, where 72% of consumer product marketers say it is becoming harder to engage meaningfully with customers, indicating that the majority are at risk of falling behind in this new engagement-driven landscape. Success in the Engagement Era depends on delivering a personalized omnichannel experience across the entire customer lifecycle, and leading brands in real-time engagement are already putting these strategies into action.'Consumers globally aren't just becoming less loyal to brands — they're ignoring them entirely,' said Sara Richter, CMO at SAP Emarsys. 'That's a wake-up call for marketers. Without a strong data foundation, it's impossible to deliver the real-time, personalized experiences needed to achieve that all-important 'true' loyalty.'When asked about barriers to effective customer engagement, UAE consumer product marketers cited internal complexity as the biggest challenge, with 31% identifying this as a key issue. Additionally, data continues to pose significant hurdles: 53% of marketers say they are unable to access or use data in real time, and 69% report their organization's data is too unstructured to use when it comes to predicting future behaviors, only 28% of marketers feel confident in their ability to predict future consumer behavior, and just 30% believe they can effectively segment and analyze their global consumer apathy toward brands increases, marketers in the UAE recognize the need to improve fragmented engagement approaches and outdated technologies. According to the report, 65% of UAE marketers say they will need to overhaul their engagement strategies in 2025. Meanwhile, 69% believe personalization will be a key differentiator in the year ahead, especially important considering that 77% of UAE consumers say they value highly personalized Do Brands Stand in the Engagement Era?The report from SAP Emarsys in association with Deloitte also introduces the Customer Engagement Maturity (CEM) score, which ranks consumer product brands on the strength of their customer engagement strategies. This research builds on earlier findings from Bain & Company, which point to a major industry shift toward ERP and SAP S/4HANA. This shift underscores the urgent need for consumer product brands to break down silos, accelerate operations, and engage customers more CEM Index categorizes brands into three maturity levels:• Reactive: Still reliant on batch-and-blast marketing, sending the same message to all audiences.• Proactive: Using mobile and messaging channels, but still dependent on manual processes.• Predictive: Leveraging AI to anticipate needs, deliver real-time, personalized offers, and build long-term in the 'Predictive' category demonstrate that to truly succeed in the Engagement Era, a robust business AI-infused ERP foundation, supported by a customer engagement platform, is essential. However, many brands still lag behind, with only 34% of consumer product marketers in the UAE currently sharing customer engagement data with a dedicated ERP system. For those clinging to outdated strategies, investing in AI-driven, real-time engagement is no longer a luxury. This investment could be the deciding factor in whether a brand achieves its revenue targets in the Engagement Era.
Mid East Info
22-05-2025
- Business
- Mid East Info
Ghitha Holding Leverages SAP Business AI for Digital Transformation to Advance UAE Food Security Goals
Ghitha Holding PJSC, a UAE-based diversified conglomerate spanning agriculture, food production, and distribution, a subsidiary of International Holding Company PJSC (IHC), has partnered with SAP to digitally transform core businesses. The announcement was finalized during this week's 'Make it in the Emirates' forum in Abu Dhabi, reinforcing Ghitha's commitment to strengthening the UAE's food security and industrial resilience through advanced technology. 'This is a major step towards future-proofing operations and accelerating our contribution to the UAE's food security agenda,' said Falal Ameen, CEO of Ghitha Holding. 'We are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.' The digital transformation modernizes Ghitha's IT landscape, streamline operations, enhances supply chain visibility, and harnesses SAP Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha's ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food supply. 'Ghitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value,' said Marwan Zeineddine, Managing Director of SAP UAE. 'By integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.' NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the initiative. As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the sector. Dr. Bahri Danış – Executive Vice President of NTT DATA META region, commented: 'We are honored to be Ghitha Holding's strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value — not only for Ghitha, but for the wider industry. It is a privilege to support a future-ready organization that is committed to innovation.' The comprehensive SAP digital transformation project will span two years, with the first phase expected to go live around mid-2026.
Al Etihad
22-05-2025
- Business
- Al Etihad
Ghitha Holding leverages SAP business AI for digital transformation
22 May 2025 19:22 ABU DHABI (WAM)Ghitha Holding PJSC, a UAE-based diversified conglomerate spanning agriculture, food production, and distribution, a subsidiary of International Holding Company PJSC (IHC), has partnered with SAP to digitally transform core businesses. The announcement was finalised during 'Make it in the Emirates' forum in Abu of Ghitha Holding, Falal Ameen, said, 'This is a major step towards future-proofing operations and accelerating our contribution to the UAE's food security agenda.''We are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.'The digital transformation modernises Ghitha's IT landscape, streamlines operations, enhances supply chain visibility, and harnesses SAP Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha's ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food Director of SAP UAE, Marwan Zeineddine, said, 'Ghitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value.''By integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.'NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the Vice President of NTT DATA META region, Dr. Bahri Danış, commented, 'We are honoured to be Ghitha Holding's strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value, not only for Ghitha but for the wider industry. It is a privilege to support a future-ready organisation that is committed to innovation.' The comprehensive SAP digital transformation project will span two years, with the first phase expected to go live around mid-2026.
