Grandiose Supermarket, SAP partner to elevate CX, scalable growth
This strategic partnership will empower Grandiose to deliver better customer experiences, unlock AI-driven operational intelligence and support its bold growth ambitions in the UAE's dynamic retail landscape.
Central to this transformation is SAP Business AI, which enhances Grandiose's business applications with intelligent automation and deeper analytics. This will empower the brand's teams to offload routine work, analyse millions of data points for deeper insights into customer and supply chain behaviour, and focus on strategic initiatives that drive innovation and growth.
This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business.
By adopting RISE with SAP S/4HANA, hosted on Microsoft Azure, and integrating SAP Business AI, Grandiose aims to streamline its supply chain, enhance stock visibility and improve replenishment planning. The solution will optimise product availability across branches while reducing instances of overstocking and understocking.
'Customer experience is at the heart of everything we do at Grandiose,' said Mussaab Aboud, CEO Grandiose Supermarket. 'Partnering with SAP and leveraging SAP Business AI helps us better understand our customers' needs, predict trends, and exceed their expectations with seamless availability and personalized services. The resilience and optimization provided by SAP's AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.'
The implementation of SAP S/4HANA will serve as the digital core for Grandiose's operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors.
These out-of-the-box capabilities, combined with localised features for taxation and compliance based on SAP's strong relationships with UAE customers, reduce the need for extensive customisations and accelerate time-to-value.
'SAP has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,' said Marwan Zeineddine, Managing Director, SAP UAE. 'We're proud to support Grandiose's expansion with a future-ready platform powered by Business AI that enhances customer experience, optimises operations, and drives continuous innovation.
As Grandiose continues to scale across the UAE and beyond, this transformation aims to lay the groundwork for a more intelligent, responsive and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.
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