Latest news with #MatthewBulcroft
Daily Mirror
a day ago
- Business
- Daily Mirror
Iconic fruity 1990s alcopop Reef is back on shop shelves after 20 years
Iconic alcopop Reef is making a return to shop shelves after 20 years. Reef is a fruity orange and passionfruit vodka drink that was extremely popular in the late 1990s. Discount chain B&M started selling bottles of Reef last year, priced at £8.50 for a pack of ten. But now, it has confirmed that Reef is being repackaged for sale this summer, with a 330ml resealable carton. A 15-pack of the cartons costs £27, working out at around 55p per drink. Reef has an alcohol by volume (ABV) measure of 3.4%. We've asked Global Brands, the parent company behind Reef, which stores will stock the new packaging, and we'll update this story when we get a response. Matthew Bulcroft, Marketing Director for Global Brands, said: 'Since we relaunched Reef back into the UK market last year, the brand has delivered exceptional sales performance, and with customer demand at an all-time high, this new format range is set to reinforce Reef's position as a dynamic force in the RTD category. 'Launching the UK's first alcoholic RTD in a Tetra Pack is a major milestone and a testament to our commitment to innovation. We're incredibly proud to lead the way with this format and we can't wait to see how consumers respond.' It comes after Bacardi Breezers returned for the summer, price at £2 a bottle and with flavours including Zesty Orange, Zingy Lime and Crispy Watermelon. Elsewhere, Double Diamond returned to Tesco stores earlier this year, priced at £5.75 for a pack of four 440ml bottles, or £5 with a Clubcard. Known for its bright red and yellow logo with two large Ds, Double Diamond was first brewed in 1876 as an India Pale Ale and was extremely popular in the 90s, with more than 50 million pints being sold in a single year at its peak. You may also remember it from its famous slogan: "A Double Diamond works wonders." But sadly as its popularity waned, Double Diamond was discontinued in the 2000s. The version of Double Diamond in Tesco has an ABV of 3.8% and is made with a new recipe featuring Citra, Columbus and Mosaic hops. Double Diamond is currently available at 12 pubs across the UK with plans to expand it to more locations. In a social media post published on the Allsopp & Sons Instagram page last year, announcing the return of Double Diamond, one person said: "Had some today absolutely delicious !!" Another said: "I still remember the jingle!" A third person, quoting another Double Diamond jingle, said: "Double Diamond works wonders, works wonders, so drink one today."
The Irish Sun
a day ago
- Entertainment
- The Irish Sun
Beloved 1990s alcopop makes its return to shop shelves after 20 years – and it's perfect for summer BBQs & festivals
AN iconic 2000's alcopop will make its return to shop shelves after 20 years. Reef, a fruity vodka drink loved by ravers, made it's come back last year, with bottles sold at B&M stores. 1 The drink is coming back in a new carton format But this summer the nostalgic booze group is repackaging the product to give partygoers a whole new way to enjoy the drink. The 3.4% ABV drink will be sold in a resealable carton. The group said the new carton format was "designed with socialisation in mind". Matthew Bulcroft, marketing director at Global Brands, added: "The resealable carton gives consumers more flexibility, less waste, and a better drinking experience overall. "Whether you're partying hard or chilling out, Reef's here for it." Shoppers will be able to pick up the nostalgic tipple from this month. A 15-pack of cartons will set you back £27, working out at around 55p per drink. You can also order boxes of the boozer at Most read in Money A 10-pack of the original bottled booze is still available to shop at B&M for £8.50. Its return comes as Why Guinness tastes better in Ireland Reef's lower alcohol percentage is also likely to appeal to the group, who are notorious for drinking less than older generations. Matthew added: 'Reef's return last year tapped perfectly into the nostalgia trend – and our new carton is the next exciting step. "It's about giving fans what they love, in a smarter, cooler way that fits modern life." Nostalgic drinks make a comeback And Reef is not the only nostalgic drink making a come back. Bacardi Breezers are back just in time for summer, and will be sold at £2 a bottle. Customers can enjoy two flavours, including Zesty Orange, Zingy Lime and Crispy Watermelon. Elsewhere, , Boddingtons Cask Ale is hitting taps again. First brewed in 1778, the famous ale disappeared from handpumps in 2012 but is now set to return to pubs across the North West. Manchester's oldest brewer JW Lees is to brew the cask ale close to its original home under licence from Budweiser Brewing Group. Read more on the Irish Sun Punters who have waited 13 years for a sip of the creamy ale will be able to order a pint of it in selected pubs across the Double Diamond beer also made its return to pubs last year, and it was recently revealed that it has returned to the high street, with cans of the pale ale on sale in Tesco. Why are products axed or recipes changed? ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs. They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Suntory tweaked the flavour of its While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
Scottish Sun
a day ago
- Entertainment
- Scottish Sun
Iconic 2000's alcopop makes its return to shop shelves after 20 years – and it's perfect for summer BBQs & festivals
Plus, we reveal more iconic drinks making a come back BACK AGAIN Iconic 2000's alcopop makes its return to shop shelves after 20 years – and it's perfect for summer BBQs & festivals AN iconic 2000s alcopop will make its return to shop shelves after 20 years. Reef, a fruity vodka drink loved by ravers, made it's come back last year, with bottles sold at B&M stores. Advertisement 1 The drink is coming back in a new carton format But this summer the nostalgic booze group is repackaging the product to give partygoers a whole new way to enjoy the drink. The 3.4% ABV drink will be sold in a resealable carton. The group said the new carton format was "designed with socialisation in mind". Matthew Bulcroft, marketing director at Global Brands, added: "The resealable carton gives consumers more flexibility, less waste, and a better drinking experience overall. Advertisement "Whether you're partying hard or chilling out, Reef's here for it." Shoppers will be able to pick up the nostalgic tipple from this month. A 15-pack of cartons will set you back £27, working out at around 55p per drink. You can also order boxes of the boozer at Advertisement A 10-pack of the original bottled booze is still available to shop at B&M for £8.50. Its return comes as Gen Z are looking to revive fashion and trends once popular in the 2000s. Why Guinness tastes better in Ireland Reef's lower alcohol percentage is also likely to appeal to the group, who are notorious for drinking less than older generations. Matthew added: 'Reef's return last year tapped perfectly into the nostalgia trend – and our new carton is the next exciting step. Advertisement "It's about giving fans what they love, in a smarter, cooler way that fits modern life." Nostalgic drinks make a comeback And Reef is not the only nostalgic drink making a come back. Bacardi Breezers are back just in time for summer, and will be sold at £2 a bottle. Customers can enjoy two flavours, including Zesty Orange, Zingy Lime and Crispy Watermelon. Advertisement Elsewhere, the legendary "Cream of Manchester", Boddingtons Cask Ale is hitting taps again. First brewed in 1778, the famous ale disappeared from handpumps in 2012 but is now set to return to pubs across the North West. Manchester's oldest brewer JW Lees is to brew the cask ale close to its original home under licence from Budweiser Brewing Group. Punters who have waited 13 years for a sip of the creamy ale will be able to order a pint of it in selected pubs across the North West from September, before it becomes more widely available. Advertisement Double Diamond beer also made its return to pubs last year, and it was recently revealed that it has returned to the high street, with cans of the pale ale on sale in Tesco.
The Sun
a day ago
- Entertainment
- The Sun
Iconic 2000's alcopop makes its return to shop shelves after 20 years – and it's perfect for summer BBQs & festivals
AN iconic 2000's alcopop will make its return to shop shelves after 20 years. Reef, a fruity vodka drink loved by ravers, made it's come back last year, with bottles sold at B&M stores. 1 But this summer the nostalgic booze group is repackaging the product to give partygoers a whole new way to enjoy the drink. The 3.4% ABV drink will be sold in a resealable carton. The group said the new carton format was "designed with socialisation in mind". Matthew Bulcroft, marketing director at Global Brands, added: "The resealable carton gives consumers more flexibility, less waste, and a better drinking experience overall. "Whether you're partying hard or chilling out, Reef's here for it." Shoppers will be able to pick up the nostalgic tipple from this month. A 15-pack of cartons will set you back £27, working out at around 55p per drink. You can also order boxes of the boozer at A 10-pack of the original bottled booze is still available to shop at B&M for £8.50. Its return comes as Gen Z are looking to revive fashion and trends once popular in the 2000's. Why Guinness tastes better in Ireland Reef's lower alcohol percentage is also likely to appeal to the group, who are notorious for drinking less than older generations. Matthew added: 'Reef's return last year tapped perfectly into the nostalgia trend – and our new carton is the next exciting step. "It's about giving fans what they love, in a smarter, cooler way that fits modern life." Nostalgic drinks make a comeback And Reef is not the only nostalgic drink making a come back. Bacardi Breezers are back just in time for summer, and will be sold at £2 a bottle. Customers can enjoy two flavours, including Zesty Orange, Zingy Lime and Crispy Watermelon. Elsewhere, the legendary "Cream of Manchester", Boddingtons Cask Ale is hitting taps again. First brewed in 1778, the famous ale disappeared from handpumps in 2012 but is now set to return to pubs across the North West. Manchester's oldest brewer JW Lees is to brew the cask ale close to its original home under licence from Budweiser Brewing Group. Punters who have waited 13 years for a sip of the creamy ale will be able to order a pint of it in selected pubs across the North West from September, before it becomes more widely available. Double Diamond beer also made its return to pubs last year, and it was recently revealed that it has returned to the high street, with cans of the pale ale on sale in Tesco. Why are products axed or recipes changed? ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs. They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Fanta removed sweetener from its sugar-free alternative earlier this year. Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks. While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
