Beloved 1990s alcopop makes its return to shop shelves after 20 years – and it's perfect for summer BBQs & festivals
Reef, a fruity vodka drink loved by ravers, made it's come back last year, with bottles sold at B&M stores.
1
The drink is coming back in a new carton format
But this summer the nostalgic booze group is repackaging the product to give partygoers a whole new way to enjoy the drink.
The 3.4% ABV drink will be sold in a resealable carton.
The group said the new carton format was "designed with socialisation in mind".
Matthew Bulcroft, marketing director at Global Brands, added: "The resealable carton gives consumers more flexibility, less waste, and a better drinking experience overall.
"Whether you're partying hard or chilling out, Reef's here for it."
Shoppers will be able to pick up the nostalgic tipple from this month.
A 15-pack of cartons will set you back £27, working out at around 55p per drink.
You can also order boxes of the boozer at www.goodtimein.co.uk.
Most read in Money
A 10-pack of the original bottled booze is still available to shop at B&M for £8.50.
Its return comes as
Why Guinness tastes better in Ireland
Reef's lower alcohol percentage is also likely to appeal to the group, who are notorious for drinking less than older generations.
Matthew added: 'Reef's return last year tapped perfectly into the nostalgia trend – and our new carton is the next exciting step.
"It's about giving fans what they love, in a smarter, cooler way that fits modern life."
Nostalgic drinks make a comeback
And Reef is not the only nostalgic drink making a come back.
Bacardi Breezers are back just in time for summer, and will be sold at £2 a bottle.
Customers can enjoy two flavours, including Zesty Orange, Zingy Lime and Crispy Watermelon.
Elsewhere,
, Boddingtons Cask Ale is hitting taps again.
First brewed in 1778, the famous ale disappeared from handpumps in 2012 but is now set to return to pubs across the North West.
Manchester's oldest brewer JW Lees is to brew the cask ale close to its original home under licence from Budweiser Brewing Group.
Read more on the Irish Sun
Punters who have waited 13 years for a sip of the creamy ale will be able to order a pint of it in selected pubs across the
Double Diamond beer also made its return to pubs last year, and it was recently revealed that it has returned to the high street, with cans of the pale ale on sale in Tesco.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Suntory tweaked the flavour of its
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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The Irish Sun
19 hours ago
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Beloved 1990s alcopop makes its return to shop shelves after 20 years – and it's perfect for summer BBQs & festivals
AN iconic 2000's alcopop will make its return to shop shelves after 20 years. Reef, a fruity vodka drink loved by ravers, made it's come back last year, with bottles sold at B&M stores. 1 The drink is coming back in a new carton format But this summer the nostalgic booze group is repackaging the product to give partygoers a whole new way to enjoy the drink. The 3.4% ABV drink will be sold in a resealable carton. The group said the new carton format was "designed with socialisation in mind". Matthew Bulcroft, marketing director at Global Brands, added: "The resealable carton gives consumers more flexibility, less waste, and a better drinking experience overall. "Whether you're partying hard or chilling out, Reef's here for it." Shoppers will be able to pick up the nostalgic tipple from this month. A 15-pack of cartons will set you back £27, working out at around 55p per drink. You can also order boxes of the boozer at Most read in Money A 10-pack of the original bottled booze is still available to shop at B&M for £8.50. Its return comes as Why Guinness tastes better in Ireland Reef's lower alcohol percentage is also likely to appeal to the group, who are notorious for drinking less than older generations. Matthew added: 'Reef's return last year tapped perfectly into the nostalgia trend – and our new carton is the next exciting step. "It's about giving fans what they love, in a smarter, cooler way that fits modern life." Nostalgic drinks make a comeback And Reef is not the only nostalgic drink making a come back. Bacardi Breezers are back just in time for summer, and will be sold at £2 a bottle. Customers can enjoy two flavours, including Zesty Orange, Zingy Lime and Crispy Watermelon. Elsewhere, , Boddingtons Cask Ale is hitting taps again. First brewed in 1778, the famous ale disappeared from handpumps in 2012 but is now set to return to pubs across the North West. Manchester's oldest brewer JW Lees is to brew the cask ale close to its original home under licence from Budweiser Brewing Group. Read more on the Irish Sun Punters who have waited 13 years for a sip of the creamy ale will be able to order a pint of it in selected pubs across the Double Diamond beer also made its return to pubs last year, and it was recently revealed that it has returned to the high street, with cans of the pale ale on sale in Tesco. Why are products axed or recipes changed? ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs. They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Suntory tweaked the flavour of its While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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