Latest news with #Mayah
Daily Record
5 days ago
- Entertainment
- Daily Record
Ibiza Boss Jack Kay could earn six-figure salary this year with smart moves
Jack Kay, also known as the 'Ibiza Final Boss' went viral after footage of him dancing in Ibiza was shared online - and now he could be set to make a fortune from his newfound fame Jack Kay, nicknamed the Ibiza Final Boss, could make a hefty six-figure sum this year - provided he plays his cards right. The 26 year old from Newcastle became an overnight sensation after clips of him dancing on the Spanish party isle went viral on social media. However, it wasn't just his slick dance moves that caught people's eye - his unique bowl cut truly made him stand out from the crowd. Thanks to his newfound fame, he could now be set to earn substantial sums through television appearances and sponsorship deals, the Mirror reports. PR expert Mayah Riaz, of Miyah Media has spoken to the Mirror, stating: "The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades. "He's got the holy trinity of viral success: that he's relatable, he popped up at the right time, and he's unintentionally hilarious. The internet seems to love him. And in today's fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right." Since the clip of him went viral, Jack hasn't just gained attention he's amassed a valuable following of 27,000 followers on Instagram - and climbing. He has also gotten an agent, which will help him with serious earning potential. Mayah says: "We're already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays." "If his following keeps growing and stays engaged, there's a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages. And he's already back in Ibiza after just one day in the UK. That's likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand." She continues: "He has already announced he's going on tour. So he is aware he needs to cash in on this very quickly. Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it." "Already, some quick-thinkers have begun selling wigs of his infamous haircut. "If he created his own official merchandise, - if he moves fast with it - it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs," says Mayah. Fans of the viral clip will be thrilled to hear Jack is likely to appear on daytime TV interviews and panel shows, earning £500–£2k a pop, in the coming days, and potentially even reality shows like Big Brother or The Traitors, which could effortlessly net him £10k–£50k for a brief appearance. Mayah explained the world of PR is fuelled by freebies and "influencer swaps", including designer clothing, luxury hotel stays and sponsored trips, which could be worth over £10k. With the world at his fingertips, Jack could potentially rake in a high six-figure income this year, provided he capitalises on his fame swiftly. "Jack's rise is meme-led, and reason that it is working is because people aren't laughing at him, they're laughing with him," says Mayah. "He's got the everyman charm nailed: a regular lad from Newcastle, enjoying his moment. That kind of relatability is gold dust in PR. If I could offer Jack one piece of advice, it's to remember that viral fame burns hot and fast. If he wants to turn this 15-second clip into a six-figure year (and he absolutely can), he needs to start thinking long-term. Build the personal brand, get a solid PR strategy behind him and bring in a manager who can say 'no' to the right things.' Meanwhile, 23 year old Alisha Cook, a debt collector from Durham, has stepped forward claiming to be Jack's girlfriend. In a series of TikToks captioned: "POV: ya boyfriend's now known as Ibiza Final Boss," Alisha is seen getting cosy with Jack, featuring clips of him kissing her cheek and the pair partying together. The video has since been set to private, but fans had plenty to say in the comments, with one person quipping: "At least you know he didn't cheat - he's been filmed from every angle on TikTok just having a ball."
Daily Mirror
25-05-2025
- Entertainment
- Daily Mirror
Gary Lineker's real reason for quitting BBC and next big move
As Gary Lineker steps back from his Match of the Day duties after two decades, an expert shares what we can expect next for the pundit, following his 'tug-of-war' with the BBC A personal branding expert has shared what's next for Gary Lineker, following his departure from the BBC's Match of the Day. And they've advised that "this next chapter will likely be the most 'Gary' we've ever seen". The England star turned pundit was due to present coverage for the Beeb until the end of this season before bowing out. However, Gary will now be exiting earlier than initially intended after sharing a pro-Palestine video about the Gaza conflict on social media. The clip in question, which shows Canadian-Palestinian lawyer Diana Buddu criticising Israel's actions in Gaza, includes a controversial cartoon rat emoji, a symbol associated with antisemitic tropes. Following an outcry, Gary released a statement on Monday (May 19), apologising for the offence caused and emphasising that he would "never consciously repost anything anti-Semitic". The 64-year-old also revealed he would be stepping back from his high-profile presenting position after two eventful decades, leaving longtime viewers to wonder what's next for the legendary striker. With this in mind, the Mirror spoke with Mayah Riaz, Celebrity PR and Personal Branding Expert, who advised that leaving could be the right decision in terms of Gary's "personal brand journey", with his "dual identity" having previously proven to be a "PR headache for the BBC". Mayah said: "Gary leaving the BBC marks the end of an era, but it's also a natural evolution in his personal brand journey. "When you're the highest-paid presenter at a publicly funded broadcaster, you're not just a TV host. You're a symbol of the institution. And symbols are held to a different standard. "Gary has always walked the line between sports presenter and social commentator. I very much think that dual identity is part of his appeal, but having said that, it's also what's made him a PR headache for the BBC. The scrutiny he faced wasn't solely about what he said on social media. It was about who was saying it and how much he was being paid to represent the BBC's values." Having "outgrown the platform", Mayah has asserted that Gary now has the opportunity "to double down on his identity as a thought leader and commentator", and suggested that he could follow in the footsteps of fellow broadcaster, Piers Morgan, who famously stepped back from his post on Good Morning Britain following a heated row over Meghan Markle. Mayah continued: "Was it the right decision for him to go? From a PR perspective, yes, I do think it was. Why? Because his personal brand has clearly outgrown the platform. He's no longer just a Match of the Day host. He's a cultural voice. And that comes with a different set of freedoms and risks. "In fact, I believe that his staying could have done more damage. It would have been a constant tug-of-war between his values and the BBC's guidelines. That's not sustainable, and it certainly isn't strategic. "Gary now has an opportunity to double down on his identity as a thought leader and commentator. Whether that's through independent media projects, documentaries, podcasting or high-profile partnerships, he's free to speak without the filter of institutional restraint. "He could even follow the likes of his friend Piers Morgan and launch his own platform or partner with existing ones like Channel 4 or streaming giants. This next chapter will likely be the most 'Gary' we've ever seen. It will be interesting to see how Gary shapes his legacy now that he's in full control of the narrative.' In his statement, Leicester-born Gary told fans: "I care deeply about the game, and about the work I've done with the BBC over many years. As I've said, I'd never consciously repost anything anti-Semitic — it goes against everything I stand for. "However, I recognise the error and upset that I caused, and reiterate how sorry I am. Stepping back now feels like the responsible course of action." BBC Director-General Tim Davie has also issued the following statement: "Gary has acknowledged the mistake he made. Accordingly, we have agreed he will step back from further presenting after this season. Gary has been a defining voice in football coverage for the BBC for over two decades. "His passion and knowledge have shaped our sports journalism and earned him the respect of sports fans across the UK and beyond. We want to thank him for the contribution he has made." Going forward, Mark Chapman, Gabby Logan, and Kelly Cates will present Match of the Day next season. The Sun reports that the trio are now competing to step into Gary's shoes as the lead presenter of the BBC's World Cup coverage.
