Latest news with #MegaGrid
Axios
02-06-2025
- Entertainment
- Axios
Activate gaming centers to open first Arizona location
An interactive gaming center with locations throughout the U.S. and around the globe is coming soon to Arizona. State of play: Activate, which bills itself as "the world's first active gaming facility," is bringing its immersive, interactive experience to the Valley. Its first Arizona location is set to open June 17 at 4848 E. Cactus Rd., near PV, the redevelopment of the former Paradise Valley Mall. Zoom in: The more than 12,000-square-foot gaming center will have 13 high-tech rooms that feature interactive digital games and physical activities. Gaming rooms include Mega Laser, Strike and Control and Mega Grid, which has become a TikTok phenomenon. Groups of two to five players compete, using electronic wristbands to track scores and progress across each room. What they're saying: "We're excited to introduce a completely new kind of entertainment to Arizona — one that fuses cutting-edge technology with physical gameplay to create an immersive experience unlike anything else in the state," Activate co-founder and CEO Adam Schmidt said in a press release.
Yahoo
20-03-2025
- Business
- Yahoo
Activate and Hadrena Join Forces to Revolutionize Entertainment in France, Spain, Belgium, The Netherlands, Luxembourg, and Portugal
The first location set to open this summer! WINNIPEG, MB / / March 20, 2025 / Activate, the world's first active gaming facility, is expanding its immersive entertainment experience across Europe. This milestone marks a major step in Activate's global growth and is driven by a strategic partnership with Hadrena, a leading innovator in the location-based entertainment (LBE) industry across the U.S. and Europe. "At Activate, we've always aimed to revolutionize entertainment by making gaming more active, immersive, and social," says Adam Schmidt, CEO of Activate. "Expanding our European footprint is a major milestone, and Hadrena's expertise in the LBE industry makes them the perfect partner. With their impressive portfolio of 130+ leisure centers, they share our vision for redefining entertainment." Hadrena first discovered Activate through its viral presence on social media, particularly its popular Mega Grid game. Sarah Lion, Hadrena's innovation director, experienced Activate at American Dream in the U.S. and immediately recognized its potential as a game-changer in the action gaming and challenge room sector. After her visit, Lion eagerly presented Activate to her colleagues, who were onboard with the idea, excited to be part of this game-changing experience. "Activate represents the future of action games, seamlessly combining technology with physical activity to engage players in a unique and replayable way," said Edouard Malnoy, CEO of Hadrena. "As we expand our portfolio of innovative leisure experiences, introducing Activate to Europe aligns perfectly with our ambition to redefine leisure. Its universal appeal and scalable model make it a perfect fit for Hadrena's ambition to lead the European market in innovative entertainment." Since its founding in 2017, Activate has transformed the entertainment industry by seamlessly blending physical activity with high-tech gaming. Activate currently has 40 locations across North America, Dubai and London, with 15 more under construction worldwide including Norway, Denmark, Germany, and Kuwait. With licensing agreements in over 20 countries, Activate plans to open 200 additional locations globally over the next 10 years. The first Activate venue in France is scheduled to open in early summer 2025 at Imagipark, a premier leisure mall in Val d'Europe, near Paris. This location will serve as a launchpad for Activate's continued European expansion, with future locations planned for Spain, Belgium, the Netherlands, Luxembourg, and Portugal. For more information on Activate and its expansion, visit or follow @activategames on social media for the latest updates. ### EDS: Click here for high-res assets. ABOUT HADRENA Hadrena is a leader in the location-based entertainment industry in the U.S. and Europe, operating 130 entertainment venues and aiming to reach 1,000 centers by 2032. Its portfolio includes action games, virtual reality experiences, family entertainment centers, and kids' playgrounds. For more information, visit Hadrena online. LinkedIn: @Hadrena Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively, compete against, earn coins, and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., the UK and Dubai. To join the active gaming movement, visit Activate and follow us on social media: Facebook: @activategames Instagram: @activategames TikTok: @activategames LinkedIn: @activategames Contact Details Tanya Williams+1 Company Website SOURCE: ACTIVATE View the original press release on ACCESS Newswire Sign in to access your portfolio
Yahoo
06-02-2025
- Entertainment
- Yahoo
Activate Unveils the Ultimate Immersive Gaming Experience in Dallas-Fort Worth
DALLAS, TX / / February 6, 2025 / Activate, the pioneering leader in immersive entertainment, unveils its third Dallas location, launching on February 12! Fusing high-energy physical adventure with cutting-edge technology and dynamic team challenges, Activate has already captivated millions of thrill-seekers worldwide. This newest venue is set to push the limits of active gaming, delivering an electrifying experience that redefines entertainment in Dallas. Get ready to step into the future of interactive play! Activate's newest venue delivers an adrenaline-fueled adventure where teams dive into cutting-edge challenges that push the limits of mind and body. Each immersive game takes place in a custom-built, interactive arena, seamlessly merging digital excitement with real-world physical action. Designed to test teamwork, strategy, and endurance, this high-energy experience redefines what it means to play. "We are beyond excited to bring Activate to Dallas-Fort Worth, marking a huge milestone in our mission to redefine interactive entertainment," said Will Gray, Director of Marketing. "Activate isn't just another gaming experience-it's a full-scale adventure that challenges players to think fast, move strategically, and work together in a way they've never experienced before. By merging cutting-edge technology with real-world physical engagement, we're creating an environment where players of all ages can push their limits, test their skills, and, most importantly, have an absolute blast. We can't wait to see the Dallas community embrace this dynamic, high-energy experience and make it their own!" Here's what to expect at Activate Dallas-Fort-Worth: 11 different game rooms to conquer, with the whole gaming experience lasting 75 minutes. Gaming rooms include the viral sensation Mega Grid with 500+ multi-activated tiles, blasting the beaming bullseye in a game called Strike, and feeling like a modern-day spy in the Laser room. Guests can sign up in groups of two to five players. Through progress tracking via Activate's high-tech electronic RFID wristbands, players can rack up points, leveling up and earning prizes along the way. Try Level 1 easy or take it to Level 10 extreme. Play as a team in cooperative mode, or challenge your friends in competitive mode games. Building on the success of launches in Chicago, Columbus, and Detroit, Activate St. Louis invites players of all ages to "Enter the Game" and explore a world of high-energy, immersive challenges. By the end of 2025, the company aims to double its U.S. presence to an impressive 60 locations, bringing Activate's unique gaming adventures to Austin, Los Angeles, New York, San Francisco, and beyond. For a sneak peek into Activate's dynamic gaming experience, click here. Activate is the world's first active-gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit Activate and follow on social media: Facebook: @activategames Instagram: @activategames TikTok: @activategames EDS: Please find imagery assets here. Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@ Company Website SOURCE: ACTIVATE View the original press release on ACCESS Newswire Sign in to access your portfolio
