Latest news with #Mercedes-AMGGT
Miami Herald
17-05-2025
- Automotive
- Miami Herald
Mercedes-AMG Teamed Up With a Viral Art Collective on Weird Car-Inspired Furniture
To many bona fide car enthusiasts around the world, Mercedes-Benz's high-performance division, AMG, is primarily known for powerful and fast versions of vehicles from the three-pointed star. However, its latest collaboration explores a creative junction that transcends its reputation for sheer speed. As part of its efforts for the 2025 NYCxDesign Festival, AMG was recruited to work with the provocative and controversial artist collective MSCHF (pronounced as 'mischief) on a collection of conceptual avant-garde art pieces. Titled "MSCHF x AMG: Not for Automotive Use," the Brooklyn-based artists collaborated with the high-performance brand on a collection of pieces that incorporate aesthetic elements and actual components from Mercedes-AMG cars into the design of some modern furniture pieces, including chairs, lamps, and even trash bins. But if you were thinking something akin to IKEA, Herman Miller, or even the home collections of Bentley or Bugatti, think again. These pieces are more akin to sculptures that belong in the Whitney or MoMA than any multi-million-dollar high-rise penthouse. The "Not for Automotive Use" collection consists of nine individual items, including: Seatbelt Shelf - an aluminum 5-tier shelf stabilized by five double-ended sets of seatbelts in AMG red and yellow, which can be independently clipped and unclipped to maintain even Light - A lamp made out of an aluminum frame and an AMG seatbelt. Buckling the seatbelt turns on the lamp and unbuckling it and allowing the seatbelt to spool back turns the light Chair - A steel-framed chair where AMG seatbelts are the back and bottom cushions. A single solid red seatbelt wraps around the chair frame and is clipped at the bottom of the chair. Seatbelt Rack - Similar to the Seatbelt Shelf, this aluminum clothes rack is stabilized by five double-ended sets of AMG red and yellow seatbelts. These pair with hangers made from the seatbacks of AMG Performance Grill - A charcoal grille with a grilling surface shaped like a Mercedes-AMG GT radiator Table - A dining table with an aluminum tabletop on a tubular steel base, which is detailed with a double-ended AMG seatbelt. Headlight Couch - A 70s-styled microfiber loungeback couch designed to mimic the shape of the front end of a Mercedes-AMG GT. For the extra touch, it incorporates functional AMG GT headlights with working turn Fan - A floor fan built into an actual AMG Interlagos wheel. It is also styled with yellow AMG seatbelts, which help it stick onto its milled anodized aluminum Chair - A task chair that incorporates three actual AMG headrests slotted onto a tubular steel frame. Inspired by a roll cage, Mercedes and MSCHF say that this piece is supportive of the thighs and lower back for a comfortable posture. MSCHF and Mercedes-AMG claim that the pieces in the collection pay tribute to the Italian Radical Design counterculture movement of the 1960s. In this collection, Mercedes-AMG's cars are reimagined as everyday objects, and some of the pieces are inspired by the late Milanese designer Achille Castiglioni, who used tractor and bicycle seating in his designs. The pieces in this collection will be on display at MSCHF's workshop in Greenpoint, Brooklyn, from May 15-17, marking the first time that the collective has opened its doors to the public. Accompanying this collection is a line of limited-edition apparel, including t-shirts, sweatshirts, and work pants printed with stylized high-res scans of AMG vehicle components and the AMG logo, which are available for purchase on the MSCHF website. Buyers can purchase the furniture in "very limited quantities" on an exclusive, made-to-order basis. Prices are unknown, but according to MSCHF, all pieces will be available to order until 5/31/2025 and will take 18-36 weeks to make. I was first made aware of this collection through a social media campaign starring storied YouTuber Casey Neistat, a filmmaker who has partnered with Mercedes-Benz and MSCHF in the past. Notably, in 2022, Neistat participated in an MSCHF experiment in which a thousand $20 keys gained access to one shared car. MSCHF's provocative art pieces are designed for maximum virality and controversy. They were the brainchildren behind stunts like Lil Nas X's "Satan shoes," a perfume that smells like WD-40, the infamous Big Red Boots, as well as Tax Heaven 3000, an anime dating simulation video game that doubles as Turbotax-esque federal income tax return filing software. Overall, I think the link between AMG and MSCHF is a very creative endeavour, especially given MSCHF's reputation for ruffling social, moral, and legal feathers in the past. However, given this, I think some fat-walleted AMG enthusiasts will jump at the opportunity to own one or a few of these pieces. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Korea Herald
24-04-2025
- Automotive
- Korea Herald
Mercedes-Benz doubles down on high-end strategy in Korean market
At the 2025 Seoul Mobility Show, Mercedes-Benz Korea gave visitors a glimpse of where luxury driving is headed. Alongside its latest premium models, the brand introduced a range of personalized services designed to reflect the evolving tastes of Korean consumers. This initiative is part of Mercedes-Benz Korea's broader strategy to elevate its luxury positioning in 2025. By launching high-end vehicles and tailored experiences, the company continues to align with its global vision: 'The world's most desirable cars.' Leading the lineup was the Korean debut of the fully redesigned second-generation Mercedes-AMG GT — a bold, two-door coupe that delivers true sports car performance while staying rooted in the brand's signature design DNA. Also making its debut was the Mercedes-AMG CLE 53 4MATIC+ Coupe. With clean lines, powerful performance and cutting-edge technology, the model is set to launch in Korea in the second half of the year. Taking exclusivity to the next level, Mercedes-Benz Korea showcased the limited-edition AMG E 53 Hybrid 4MATIC+ Edition 1. With just 10 available in Korea, the model pairs hybrid innovation with striking design and is priced at 160.8 million won ($112,000). To meet growing demand for personalization, the brand also presented its flagship 'Manufaktur' customization program, giving discerning customers the opportunity to match every detail — from leather texture to interior finishes — to their individual tastes. Sales continue to underscore the brand's strong presence in Korea. The 11th-generation E-Class was once again the best-selling imported model in 2024, maintaining its top spot for the tenth consecutive year. The G-Class recorded a sales high of 2,613 units, with both the G-Class and Mercedes-Maybach surpassing 10,000 cumulative sales in the country. The S-Class also led sales in the imported full-size internal combustion sedan segment, according to the Korea Automobile Importers & Distributors Association. Since 2016, Korea has been the third-largest global market for the S-Class, following only China and the United States — further proof that Mercedes-Benz remains the preferred choice for Korea's luxury drivers.
Korea Herald
03-04-2025
- Automotive
- Korea Herald
Mercedes-Benz AMG GT 2-door coupe makes Korean debut
Mercedes-Benz unveiled full-change models of its AMG GT 2-door coupe for the first time in Korea at the 2025 Seoul Mobility Show in Goyang, Gyeonggi Province, on Thursday. At the exhibition's press day event, the company introduced two models from the sports car lineup -- the AMG GT 55 4Matic+, powered by a gasoline engine, and the AMG GT 63 S E Performance, a high-performance hybrid. 'The new Mercedes-AMG GT embodies what AMG stands for like no other vehicle, perfectly blending motorsport DNA, accelerating racetrack capabilities and everyday usability,' said Kylian Telen, vice president of Mercedes-Benz Korea, at the event. Among AMG models, the GT 63 S E Performance boasts the fastest acceleration, reaching 100 kilometers per hour in just 2.8 seconds. The GT 55 4Matic+ is powered by a 4.0-liter V8 biturbo engine, delivering a maximum output of 476 horsepower. Both models also offer a foldable second-row seat and a larger trunk space, enhancing practicality for everyday use. Alongside the new GT series, the company also unveiled the AMG CLE 53 4Matic+ coupe, the limited-edition AMG E 53 Hybrid 4Matic+ Edition 1 sedan and the G-Class Fast II Future sport utility vehicle, a collaboration with premium jacket brand Moncler. The models will be on display at the booth throughout the Seoul Mobility Show, which runs until April 13.
Zawya
02-03-2025
- Automotive
- Zawya
Nasser bin Khaled and Sons Automobiles unveils state-of-the-art Mercedes-Benz showroom in the heart of Doha
The grand opening of the new showroom ushers in a new era for both brands, aligning with the company's strategic vision to expand and adapt to the latest trends in the automotive industry 4 dedicated zones and modern technology screens and features enhance the customer's experience to an unprecedented level Designed by Ratnsorb, the new showroom complies with in accordance with global Mercedes-Benz global standards The grand opening featured the reveal of two new iconic cars: Mercedes-AMG GT, and the all-electric G-Class Doha, Qatar: Nasser bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, proudly announces the grand opening of its new showroom in the Musheireb area, a prime location in the heart of Doha. His Excellency Ali bin Ahmed Al Kuwari, Minister of Finance, cut the ribbon alongside HE Sheikh Faisal Bin Qassim Al Thani, Chairman of Al-Faisal Holding; Dr. Khalid bin Thani Abdullah Al-Thani, Chairman & Managing Director of Qatar International Islamic Bank and Chairman of Ezdan Holding Group; and HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group. The event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director; Mr. Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East; and representatives from Mercedes-Benz Global. The gathering also featured VIP guests, celebrities, media representatives, and influencers. The opening of the Mercedes-Benz showroom marks a significant milestone in NBK Automobiles' long-standing relationship with Mercedes-Benz, dating back to 1961. This new facility ushers in a new era for both brands, aligning with the company's strategic vision to expand and adapt to the latest trends in the automotive industry while upholding the values and ethos of Mercedes-Benz. Designed in accordance with global Mercedes-Benz standards, the showroom promises to enhance the car-buying experience, merging innovation with elegance and marking the beginning of a new era in automotive excellence. The grand opening ceremony featured an enchanting ambiance, complete with laser lights and captivating music inspired by the Mercedes-Benz brand. The highlight was a dramatic reveal, where HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East unveiled the showroom and iconic vehicles from the brand. Following the welcoming speeches and reveal, HE Sheikh Nawaf bin Nasser Al Thani, accompanied by distinguished guests and media representatives, toured the showroom sections, exploring the array of fascinating services and facilities available. During the tour, guests witnessed the unveiling of two new iconic models: the Mercedes-AMG GT, and the all-electric Mercedes-Benz G-Class. HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group, stated: 'Today, we celebrate a remarkable partnership between NBK Automobiles and Mercedes-Benz, one that has flourished since 1961. Built on a foundation of trust, vision, and mutual respect, this collaboration has allowed NBK Automobiles to become a beacon of excellence in the automotive industry. Continuing my family's legacy, we are proud to unveil this cutting-edge showroom in Doha. This space not only reflects Mercedes-Benz's innovation and commitment to quality but also underscores our dedication to delivering exceptional service and customer experiences. I would like to express my sincere gratitude to Mercedes-Benz for their continued collaboration, and I emphasize the significance of our shared values in reshaping industry standards'. HE Sheikh Faleh Bin Nawaf Al Thani, HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director, NBK Group-Auto said: 'It is an honor for me to stand before you today as we continue my family's legacy. Tonight, we celebrate not only our rich history but also the opening of a modern and advanced showroom that embodies the shared values we hold with Mercedes-Benz. Nasser Bin Khaled Automobiles has become synonymous with excellence in the automotive sector, adhering to the strict quality standards for which Mercedes-Benz is renowned. We welcome all our valued customers to come and experience our new facility to discover what we mean by our slogan 'The Best or Nothing'. Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East said in his speech: 'The Middle East, and especially Qatar, has always been an important part of the Mercedes-Benz story. With our new retail concept, MAR20X, we are bringing our customers closer to the brand than ever before. This showroom is more than just a place to buy a car—it's a space where people can experience Mercedes-Benz in a whole new way. Whether it's exploring our latest models, learning about cutting-edge technology, or simply enjoying the beauty of automotive craftsmanship, this is a place designed for our customers'. During the event, HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, presented two recognition awards to HE Sheikh Nasser Nawaf Al Thani, Executive Director of NBK Real Estate, and to Mr Kamal Al-Efranji, General Manager of NICC for their valuable contributions to execute this project. In addition, Mr. Michael Stroband presented the Mercedes-Benz plaque to His Excellency Sheikh Nawaf bin Nasser bin Khaled Al Thani in recognition of the long-term partnership between the two entities. Showroom Specifications and Design Spanning two floors and covering an area of 9,119 square meters, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD-certified architect. The design features a distinctive glass ceiling that floods the space with natural light, complemented by an innovative Panda ceiling and Risto flooring, along with strategically designed façades at both the front and back. Atop the tower sits the renowned Mercedes-Benz Star, the second 8-meter star of its kind in the world, serving as a landmark in Doha. The showroom incorporates digital elements seamlessly throughout, including a dedicated barista area for fresh coffee and a central accessories and boutique display area offering a wide range of products. A captivating history wall chronicles the brand's legacy since 1900, showcasing the evolution of its logo and designs, which have consistently kept the star at the pinnacle of the automotive industry. Outdoor screens enhance the experience, transforming waiting moments into fascinating explorations of the captivating world of Mercedes-Benz. Exclusive Zones The showroom can accommodate 44 vehicles, featuring dedicated zones that highlight the brand's premium offerings. The Brand Heritage Zone showcases the rich history of NBK and Mercedes-Benz. The AMG Area includes an exclusive lounge, dedicated accessories display, and a sound counter, featuring a special reception and delivery area for AMG enthusiasts. The Exclusive Zone showcases Maybach and S-Class models with premium interior design, while the G-Class Zone features a desert-themed backdrop, complete with a dedicated lounge and accessory display. Additionally, the showroom includes a dedicated EQ display area with AC charger, along with a video wall and a section for certified pre-owned cars. Smart Features and Customer Experience Equipped with advanced technology to enhance customer interaction, the showroom features 31 digital screens of various sizes, including a main 7m x 2m digital signage. Interactive displays and 3D digital screens offer vehicle specifications, while virtual test drive experiences and consultation areas with screens mirroring iPads facilitate effective communication. A dedicated delivery area with five lounges ensures a memorable vehicle handover experience, each equipped with a giant screen for an 'unboxing your star' reveal. Sustainability and Accessibility In alignment with Mercedes-Benz standards, the outdoor area has been thoughtfully designed for efficient customer flow, featuring approximately 50 parking spaces. The showroom also includes 1 DC and 15 AC charging stations for EQ vehicles—six located inside and nine outside. Customer Education and Support To enhance customer knowledge, a Mercedes-Benz Product Expert will be available for personalized guidance on new vehicle features. Private consultation areas will facilitate paperwork discussions, while customer feedback will be encouraged through sales and CRM interactions. The Mercedes-AMG GT The all-new Mercedes-AMG GT Coupé breathes high performance, technical leadership, supreme appeal and absolute luxury. It's both motorsport thrill and everyday practicality all at once. Its 4.0-litre V8 biturbo engine boasts numerous motorsport materials and components, all built according to the "one man, one engine" principle. The powertrain thrills with explosive strength and impresses with ample power reserves in all aspects. The AMG SPEEDSHIFT MCT 9G is just one of many components that make it all possible. The transmission handles everything from relaxed cruising to sporty gear shifting: for a thoroughly captivating driving experience. The all-electric G-Class The all-new electric Mercedes-Benz G-Class is a bold leap into the electric era, preserving the iconic G-Class spirit with revolutionary electric performance. Crafted with precision, its spacious cabin boasts premium materials and electro-specific refinements, blending timeless elegance with offroad functionality. The fully electric G-Class maintains the iconic offroad prowess Mercedes-Benz is renowned for. Harnessing electric power, it delivers next-generation performance on challenging terrains, ensuring no compromise on its legendary capabilities. Its all electric range exceeds 491 KM, while its engine boosts a power of 432 hp, with 1164 Nm of torque. Location The new Nasser Bin Khaled and Sons Automobiles Showroom is located in the Musheireb Area, at the corner of Msheireb Downtown Doha. It is open from Sunday to Thursday, from 8 AM to 9 PM.
