Latest news with #Mercedes-BenzKorea
UPI
15-07-2025
- Automotive
- UPI
Mercedes-Benz opens world's first Maybach brand center in South Korea
The Maybach brand center has opened in southern Seoul. Photo courtesy of HS Hyosung The Class SEOUL, July 15 (UPI) -- Mercedes-Benz Korea has opened the world's first brand center for Maybach, the ultra-luxury line of the German automaker, in southern Seoul to capture more market share here. Mercedes-Benz Korea said that access to the five-story building would be limited to customers with reservations, and they would be able to enjoy personalized services from product experts and sales consultants. Mercedes-Maybach vehicles typically start about $200,000 and can increase to beyond $300,000, depending on the model and features. On top of the showroom, the Maybach Brand Center will house a studio in which visitors can select details, including the vehicle's exterior and interior, as well as decorative features. Mercedes-Benz's local partner, HS Hyosung The Class, will run the facility, which opened Monday. "From the moment a guest arrives until they depart, a dedicated sales representative and personal service escort are assigned to deliver a meticulously tailored, one-on-one experience," HS Hyosung The Class CEO Roh Jae-bong said in a statement. For Mercedes-Benz, South Korea is one of its top five markets worldwide. During the first six months of this year, the carmaker sold 32,562 units in Korea, up 8.5% from a year before, according to local business tracker Carisyou. The country is also a major market for Maybach. Mercedes-Benz Korea noted that more than 10,000 Korean customers have purchased Maybach models over the past two decades since the brand's debut here in 2004. Last year, Korea was Maybach's third-largest market with sales of 1,363 units, following the United States and China. In 2023, the figure was a record-high of 2,596. "The opening of the new brand center is a clear indication of Maybach's commitment to the Korean market," Daelim University automotive professor Kim Pil-soo told UPI in a phone interview. "Korea is also a significant place for other premium brands, including Lamborghini and Porsche. That's why top executives of premium carmakers visit the country so frequently," he added.
![[Photo News] Mercedes-Benz Korea contributes to urban forest in Seoul](/_next/image?url=https%3A%2F%2Fwimg.heraldcorp.com%2Fnews%2Fcms%2F2025%2F05%2F26%2Fnews-p.v1.20250526.1a4e047fdf9d4cbbbc6d916bba53c73d_T1.jpg&w=3840&q=100)
![[Photo News] Mercedes-Benz Korea contributes to urban forest in Seoul](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Fkoreaherald.com.png&w=48&q=75){kind=small}
Korea Herald
26-05-2025
- Automotive
- Korea Herald
[Photo News] Mercedes-Benz Korea contributes to urban forest in Seoul
Mercedes-Benz Korea CEO Mathias Vaitl (left), who also serves as chair of the company's CSR Committee, poses with Seoul Mayor Oh Se-hoon during the opening ceremony of the Seoul International Garden Show 2025 at Boramae Park in southern Seoul on Thursday. The event marked the committee's donation of 3,127 trees and shrubs to the park — its seventh contribution to creating urban forests in Seoul since 2022. (Mercedes-Benz Korea)
Korea Herald
24-04-2025
- Automotive
- Korea Herald
Mercedes-Benz doubles down on high-end strategy in Korean market
At the 2025 Seoul Mobility Show, Mercedes-Benz Korea gave visitors a glimpse of where luxury driving is headed. Alongside its latest premium models, the brand introduced a range of personalized services designed to reflect the evolving tastes of Korean consumers. This initiative is part of Mercedes-Benz Korea's broader strategy to elevate its luxury positioning in 2025. By launching high-end vehicles and tailored experiences, the company continues to align with its global vision: 'The world's most desirable cars.' Leading the lineup was the Korean debut of the fully redesigned second-generation Mercedes-AMG GT — a bold, two-door coupe that delivers true sports car performance while staying rooted in the brand's signature design DNA. Also making its debut was the Mercedes-AMG CLE 53 4MATIC+ Coupe. With clean lines, powerful performance and cutting-edge technology, the model is set to launch in Korea in the second half of the year. Taking exclusivity to the next level, Mercedes-Benz Korea showcased the limited-edition AMG E 53 Hybrid 4MATIC+ Edition 1. With just 10 available in Korea, the model pairs hybrid innovation with striking design and is priced at 160.8 million won ($112,000). To meet growing demand for personalization, the brand also presented its flagship 'Manufaktur' customization program, giving discerning customers the opportunity to match every detail — from leather texture to interior finishes — to their individual tastes. Sales continue to underscore the brand's strong presence in Korea. The 11th-generation E-Class was once again the best-selling imported model in 2024, maintaining its top spot for the tenth consecutive year. The G-Class recorded a sales high of 2,613 units, with both the G-Class and Mercedes-Maybach surpassing 10,000 cumulative sales in the country. The S-Class also led sales in the imported full-size internal combustion sedan segment, according to the Korea Automobile Importers & Distributors Association. Since 2016, Korea has been the third-largest global market for the S-Class, following only China and the United States — further proof that Mercedes-Benz remains the preferred choice for Korea's luxury drivers.
![[Photo News] Mercedes-Benz charity run](/_next/image?url=https%3A%2F%2Fwimg.heraldcorp.com%2Fnews%2Fcms%2F2025%2F04%2F07%2Fnews-p.v1.20250407.59f5ac4264d6435db4480dbc759602b4_T1.jpg&w=3840&q=100)
Korea Herald
07-04-2025
- Automotive
- Korea Herald
[Photo News] Mercedes-Benz charity run
Mercedes-Benz Korea CEO Mathias Vaitl, who also serves as chair of the company's CSR Committee, cheers on marathon participants at the starting line of the 12th 'Give N Race' held Sunday in Busan. This year's event drew over 20,000 participants, raising approximately 1 billion won ($684,000) in donations — marking the second consecutive year the charity has reached this milestone. This year's contributions will support child abuse prevention initiatives. (Mercedes-Benz Korea)
Korea Herald
03-04-2025
- Automotive
- Korea Herald
Mercedes-Benz AMG GT 2-door coupe makes Korean debut
Mercedes-Benz unveiled full-change models of its AMG GT 2-door coupe for the first time in Korea at the 2025 Seoul Mobility Show in Goyang, Gyeonggi Province, on Thursday. At the exhibition's press day event, the company introduced two models from the sports car lineup -- the AMG GT 55 4Matic+, powered by a gasoline engine, and the AMG GT 63 S E Performance, a high-performance hybrid. 'The new Mercedes-AMG GT embodies what AMG stands for like no other vehicle, perfectly blending motorsport DNA, accelerating racetrack capabilities and everyday usability,' said Kylian Telen, vice president of Mercedes-Benz Korea, at the event. Among AMG models, the GT 63 S E Performance boasts the fastest acceleration, reaching 100 kilometers per hour in just 2.8 seconds. The GT 55 4Matic+ is powered by a 4.0-liter V8 biturbo engine, delivering a maximum output of 476 horsepower. Both models also offer a foldable second-row seat and a larger trunk space, enhancing practicality for everyday use. Alongside the new GT series, the company also unveiled the AMG CLE 53 4Matic+ coupe, the limited-edition AMG E 53 Hybrid 4Matic+ Edition 1 sedan and the G-Class Fast II Future sport utility vehicle, a collaboration with premium jacket brand Moncler. The models will be on display at the booth throughout the Seoul Mobility Show, which runs until April 13.
