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[Photo News] Mercedes-Benz charity run
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Korea Herald
22-07-2025
- Korea Herald
Mercedes-AMG SL 43 aims at young, single and rich
High-performance roadster leaves lasting impression with sleek design, great performance Mercedes-Benz' iconic three-pointed star carries a distinctive aura. But the high-performance Mercedes-AMG vehicles project a next-level presence. In case of the Mercedes-AMG SL 43, a luxury roadster recently launched in the Korean market, the imposing convertible is an enticing choice for young, single drivers seeking an unforgettable ride. The Korea Herald got to check out the new vehicle in a test drive that included urban, rural and highway driving. Measuring at 4,705 millimeters in length, 1,915 mm in width and 1,365 mm in height with a wheelbase of 2,700 mm, the Mercedes-AMG SL 43 has a sleek and distinctive design featuring the German automaker's signature sportiness. The wide grille creates an imposing introduction, while the long wheelbase and bonnet, short overhangs, sharp-sloped windshield project power and performance. The circular exhaust outlets replacing the Mercedes-AMG SL 63's angular tailpipe trim and a smoother rear bumper round off the SL 43's slick image. The interior was all about making the car as sporty as possible but with digital conveniences. The 12.3-inch cluster dashboard behind the wheel and 11.9-inch center display feels high tech, while the AMG performance steering wheel, with its one-click manual gear change, adds to the driving experience. The racing-style seats in the front added to the sporty feel. There were back seats, but they had so little legroom they did not seem meant for humans. Powered by the 2.0-liter four-cylinder gasoline turbocharged engine, the AMG SL 43 demonstrated why it is a speedster. A maximum output of 421 horsepower with a peak torque of 51 kilogram-meters, which was enough for the car to accelerate to 100 kilometers-per-hour from standstill, showcased powerful shifting. Under comfort mode, the engine sound from the inside was somewhat quiet for a roaring vehicle with so much power. The sports mode had more than enough in the tank, as the AMG SL 43 had no trouble passing vehicles on highways. The cornering was stable and smooth even when driving along winding roads at a healthy speed. As one of the most important features of a convertible, the soft top had to be opened and closed multiple times. The mechanism was simple with a touch on the center display to open and close it. The transition takes about 15 seconds, and can be done while driving, as long as the car is moving at 60 kph or less. Although the weather was hot and humid, the driving experience with the open top was enjoyable with the air conditioning on full strength. Whether it may be the peculiar look of the vehicle or the fact that the top was open despite the heat, the roadster caught drew a lot of attention as it drove by. Overall, the Mercedes-Benz SL 43 presents an enticing ride for the young and single looking for a fancy roadster. The convertible speedster is not meant for everyone, though, due to its hefty price tag starting at 155.6 million won ($112,000). hwkan@
Korea Herald
14-07-2025
- Korea Herald
Mercedes-Benz opens world's first Maybach Brand Center in Seoul
Korea surpasses 10,000 Maybach units sold — trailing only US, China Mercedes-Benz has opened the world's first Maybach Brand Center in Seoul as the German luxury automaker emphasizes the importance of the Korean market for its top-end brand. 'With the opening of the world's first Maybach Brand Center, we are taking the next step in redefining customer experience at the highest level,' said Mathias Geisen, Mercedes-Benz board member in charge of marketing and sales, during the opening ceremony of the new facility on Monday. 'Korea is not only one of our key markets — it is also a place where the spirit of modern luxury is deeply appreciated and constantly evolving. This new space is our response: a place where exclusivity, craftsmanship and personal connection come together in a way only Mercedes-Maybach can offer.' The five-story, 2,795-square-meter Maybach-only building is located in Apgujeong in Gangnam-gu, Seoul. This premium retail district is home to major high-end global brands, as well as the Galleria Luxury Hall East and West department stores featuring luxury fashion brands. According to Mercedes-Benz, the exterior of the Maybach Brand Center sought to reinterpret the country's traditional design heritage to create a contemporary and timeless architectural language. Its pleated surface and curved roofline drew inspiration from Korea's traditional clothing and housing, Hanbok and Hanok. Inside the building, a cathedral-type interior with a high ceiling gives the first floor a feeling of grandness. To celebrate the center's opening, Mercedes-Benz launched three Korea-only limited edition models of the Mercedes-Maybach Silver Lining -- 10 units of the S-Class, a GLS and an EQS SUV. The all-new Mercedes-Maybach SL, an ultra-luxurious two-seater convertible, was also showcased for the first time in the country. According to Mercedes-Benz Korea, the Maybach Brand Center will operate on a reservation-only basis, with each customer welcomed by a dedicated sales consultant and product expert upon arrival. The new facility will offer exclusive membership services, professional valet parking, signature food and beverages, and a variety of personalized programs tailored specifically for Mercedes-Maybach owners. 'Since its official debut in 2004 in Korea, Mercedes-Maybach has become the preferred choice for Korea's distinguished leaders, visionary entrepreneurs, and cultural icons -- those who seek impeccable quality and profound expression of success and dignity,' said Mathias Vaitl, CEO of Mercedes-Benz Korea. 'We are privileged that more than 10,000 customers have chosen Mercedes-Maybach, marking Korea as one of the most important Maybach markets globally. We are confident that the new Maybach Brand Center will exceed the expectations of our valued customers.' Despite its relatively smaller market size, Korea was the third best-selling market for Maybach last year behind the US and China as it sold 1,363 units. Since its launch in 2004, Mercedes-Benz Korea logged a record-high of 2,596 Maybach vehicles sold in the country in 2023. The high-end brand announced in November 2024 that Maybach sales had surpassed the 10,000 milestone. Although Mercedes-Benz operates Maybach Atelier, the first brand concept center and showroom established in 2022, in Shanghai, China, Mercedes-Benz Korea noted that the newly opened center is unique worldwide as the brand's only showroom in which an entire building has been dedicated solely to the Maybach brand.
Korea Herald
10-07-2025
- Korea Herald
NextRise 2025 Held in Seoul, Asia's Leading Innovation Expo Co-hosted by KITA and KDB
- Over 3,600 one-on-one meetups conducted between 250 corporates/investors and 1,100 startups from 28 countries - - Germany, this year's featured country, dispatched official delegation; Mercedes-Benz, BMW and other key German corporates participated - - VivaTech, IFA, and MWC executives gathered in Seoul, linking global innovation ecosystems - - 30 global startups selected for the NextRise Awards; Mediwhale and UEL won Top Innovator prizes - SEOUL, South Korea, July 10, 2025 /PRNewswire/ -- On June 26, 2025, the Korea International Trade Association (KITA) and Korea Development Bank (KDB) co-hosted NextRise 2025, Asia's premier innovation expo, at COEX in Samseong-dong, Gangnam District, Seoul. Marking its 7th edition, NextRise 2025 was held across the full COEX venue over two days (June 26–27), bringing together global investors and tech scouts in AI, mobility, sustainability, and healthcare. The event featured booth exhibitions, conferences, partner events, and one-on-one meetups, drawing over 20,000 entrepreneurs and innovators from around the world. The meetup program reached a record-breaking scale, with over 3,600 business consultations held between 250 large corporations and investors and 1,100 startups from 28 countries. Germany, the featured country for this year, dispatched a 47-member official delegation led by the Federal Ministry for Economic Affairs and Energy (BMWK), including representatives from Germany Trade & Invest (GTAI), German Accelerator, and 21 German startups. Germany operated a national pavilion and hosted forums and demo days throughout the event. Major German companies including Mercedes-Benz, BMW, Beiersdorf, Deutsche Bahn, and Lufthansa also participated in seminars and meetups, seeking collaboration with Korean counterparts. KITA used this opportunity to strengthen its global networks with major innovation expos and promote startup collaboration and innovation growth. For the first time in Korea, executives from the world's top innovation events—including François Bitouzet of Viva Technology (France), Leif Lindner of IFA (Germany), and Richard Ferraro of MWC (Spain)—gathered to meet with over 100 startups, corporates, and venture capitalists, discussing strategies for enhanced global cooperation across innovation ecosystems. The highlight of the event, the 3rd NextRise Awards, received 702 applications, with 30 companies selected after a competitive 23:1 selection ratio. Mediwhale, a deep-tech startup developing AI-based retinal diagnostic devices (CEO Taegeun Choi), and UEL, Korea's only lunar exploration robotics company (CEO Namsuk Cho), won the Top Innovator Awards. Entrepreneurs from Germany, Japan, Indonesia, Brazil, and other countries also received awards, reflecting the global diversity of innovation. Namsuk Cho, CEO of UEL (Unmanned Exploration Laboratory), stated, "With this award, we plan to secure follow-up investment and swiftly prove our lunar exploration technology to rise as a global company with proprietary capabilities." Award-winning companies received support for international expansion and cloud credits through programs operated by Amazon Web Services (AWS) and NAVER Cloud, the official sponsors, in collaboration with KITA. In his welcome remarks, KITA Chairman Yoon Jin-sik stated, "We were honored to welcome innovators and industrial leaders from around the world to NextRise, Asia's largest open innovation platform." He added, "KITA, together with KDB, served as a bridge transforming ideas into technologies and technologies into industries, helping to design the industries of tomorrow amid the challenges and opportunities of AI, deep-tech, and the green transition."
