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New York Post
2 days ago
- Entertainment
- New York Post
Taylor Swift-Travis Kelce podcast draws staggering 10 million views — in 16 hours
'New Heights' has certainly lived up to its namesake. Sixteen hours since the release of the highly anticipated podcast episode with Taylor Swift, co-hosted by her boyfriend, Travis Kelce, and his brother, Jason Kelce, the YouTube installment currently holds 10 million views, and the numbers only continue to climb. Swift's appearance was originally teased Monday when the 'New Heights' X account posted a graphic outline of their surprise guest, who many speculated to be Swift. Advertisement 5 Taylor Swift's 'New Heights' podcast appearance has taken over the internet. YouTube @newheightshow Later that night, it was revealed to be the mega pop star, and in the early hours of Tuesday morning, the podcast's socials combined with Swift's 280 million Instagram followers to reveal that the 14-time Grammy winner would be on the show to announce her 12th album, 'The Life of a Showgirl', which drops Oct. 3. In less than 12 hours, the dual post alone hit 4.5 million likes and had an engagement rate of 145%, according to social media management platform Metricool. Advertisement In stark contrast, Metricool told Business Insider that a typical Instagram post averages an engagement rate between 0.5% and 0.69%, depending on the type of post, a reel, video, carousel post, etc. The podcast went on to break the internet, which Caitlin Clark anticipated hours before the release on Wednesday at 7 p.m., glitching one hour and 44 minutes into the episode to leave more than one million people confused. The show eventually returned at 12:37 a.m. ET on Aug. 14 with the help of YouTube, and the 'New Heights' X account shared the link to the show with the message, 'WE ARE BACK!!!!' Advertisement 5 Travis Kelce and Taylor Swift laughing on the 'New Heights podcast'. YouTube @newheightshow 5 Taylor Swift joins boyfriend Travis Kelce and Jason Kelce on 'New Heights.' YouTube @newheightshow In her podcast surprise, Swift gave fans insight into her new album and her relationship with Travis, who she has been dating since 2023. She touched on how she and Travis first met and her embarrassing first date question that left him speechless. Swift also revealed her first impression of Jason at the Chiefs-Bills game and her newfound obsession with football. Advertisement It's safe to say that the Taylor Swift effect has hit the 'New Heights' show, just as it did to the NFL the past two seasons. 5 Taylor Swift and Travis Kelce watch the match of Jannik Sinner and Taylor Fritz during their Men's Championship match at the 2024 US Open Championships played in the USTA Billie Jean King Tennis Center. Annie Wermiel/NY Post 5 Kansas City Chiefs tight end Travis Kelce, right, appears with singer Taylor Swift after the Chiefs victory over the Buffalo Bills in the AFC Championship game in Kansas City, Mo., on Jan. 26, 2025. AP She transformed Chiefs games into a spectacle with broadcast networks catching her on camera for viral moments, and ticket sales spiking for a chance to see her. During an Oct. 1 game between the Chiefs and Jets in 2023, NBC's Sunday Night Football clocked some 27 million viewers, which was a 22% increase from the Week 4 matchup in 2022. Swift also had a hand in a 400% increase in merchandise sales of her boyfriend's jersey at the start of the NFL season in 2023. The jump made Kelce a top-five selling jersey across the league.
Business Insider
4 days ago
- Entertainment
- Business Insider
A look at how big of a hit Travis Kelce and Taylor Swift scored with their podcast teaser
The Taylor Swift effect has hit the podcast world. The pop star plans to make a rare appearance on Wednesday on the "New Heights" podcast, which is cohosted by her boyfriend, NFL player Travis Kelce. As it turns out, dating one of the world's most famous people can have a profound effect on your brand's reach. Engagement with the podcast's posts soared on Instagram Tuesday. Swift coupled her own 280 million-strong Instagram following with Kelce's podcast audience to announce her twelfth studio album, "The Life of a Showgirl," in an Instagram post at midnight on Tuesday. Less than 12 hours later, that post by the "New Heights" account hit 4.5 million likes and had an engagement rate of 145%, according to data from social media management platform Metricool. Metricool measures engagement based on the total number of likes and comments a post receives compared to the number of followers the account has at the time of posting. The "New Heights" account had about 3.1 million followers. View this post on Instagram A post shared by New Heights (@newheightshow) A typical Instagram post has an average engagement rate between 0.5% and 0.69%, depending on whether it's a reel, video, or carousel post, Metricool told Business Insider. Swift and Kelce's teaser posts for their podcast episode blew those stats out of the water. Another teaser from "New Heights" that wasn't cross-posted to Swift's large following raked in over 1.7 million likes and more than 60,000 comments as of Tuesday afternoon — with a 54% engagement rate based on the podcast's following. "New Heights" isn't the only podcast getting a Swift bump on social media. Alex Cooper's "Call Her Daddy" podcast teased a mystery guest on its account a few hours before the "New Heights" announcement. The comments included hopeful Swifties, who pushed the post's engagement to 2.46%. The show hasn't yet revealed its surprise guest. Swift's interview with Kelce and his brother Jason Kelce on "New Heights" is set to air on Wednesday at 7 p.m. ET. The show is no stranger to A-listers. LeBron James appeared on the show in January, and the Instagram announcement of his appearance received over 600,000 likes. But Swift doesn't frequently go on podcasts, and her appearance could take the show into another stratosphere. "Taylor's about to do a f*cking podcast," the caption on Tuesday's Instagram teaser read.
Forbes
27-04-2025
- Business
- Forbes
How To Know When It's Time To Try A New Social Media Channel
Employees reviewing marketing strategy metrics getty Is your content out there but not delivering the results you want? You might have had a good run on a platform like Facebook for several years. Yet lately, it seems to be fizzling out, and the audience you want to target isn't really there anymore. When you see these signs, it's time to change direction. This could involve a new strategy, a different format, or even exploring a new channel. Recognizing the right time to try a new social media channel can revitalize your campaigns, expand your reach, and help your content strategy hit a home run. Here's how to know when it's time to make a move. Metrics can be seen as the holy grail in content marketing. You're constantly looking at the number of impressions, likes, and shares. The number of users on each platform might be another concern—specifically, the number of users in the demographics and lifestyle categories you're targeting. But what about the channels with the most opportunity for growth? Say you're a smaller company or a less visible brand. Your social media accounts are growing, but you haven't amassed what's considered a large following. Looking at macro data and trends can help a smaller brand with a growing audience spot opportunities for more seamless growth on specific channels. A 2025 social media study by Metricool identifies Instagram and YouTube as the top channels for strategies focused on achieving rapid growth with smaller accounts, closely followed by TikTok. Metricool, a social media management software designed to track and measure organic and paid campaign performance, emphasizes that interactions are central to growth. A business wanting to expand its audience should be present on channels with strong engagement, making YouTube a key platform to consider. Perhaps the most glaring sign is a consistent decline in your numbers, regardless of how many times you post. People don't seem to be engaging with your content, and your impressions are down. With these kinds of results, you're lucky to get any conversions. While lackluster metrics can signal problems with the content itself, this isn't always the case. Sometimes your posts are spot on, but they're not reaching the right audience. A Social Media Strategies Summit blog reiterates the importance of focusing on the channels that deliver the most impact for your organization. Discovering the optimal platforms for your goals means looking at a range of variables. Audit your current pages, doing a deep dive into each account's performance, while also taking into consideration posting schedules and the effort current and potential channels require. It could be more advantageous to streamline your focus by ending your run on underperforming platforms and concentrating on those with more promise. While you should take a competitor's results with a grain of salt, rising success on a different channel can signal opportunity. Do a competitive analysis to discover where your rivals might be gaining ground. You'll also want to dig into the why behind those results. Understanding a competitor's success on a particular platform will help you discern whether the same channel is an ideal place to get your feet wet. Although your audiences are likely similar, consider where your goals may differ and whether the channel's main content format is a good fit. For instance, a video-heavy platform might present challenges if your content team isn't skilled in this format. Beyond format, consider the resources required. Will it be worth the effort to reskill a few members of the group, or is outsourcing video content more efficient? Furthermore, is your specific audience receptive to the format(s) on the new channel? There may be slight nuances between your competitor's share of the market and yours. Also, determine whether there is room on the platform for success amongst similar brands. For years, your core audience has gravitated toward Facebook and Instagram, where your posts perform well, driving engagement and conversions. However, growth within this core group is slowing, prompting you to target a different demographic—perhaps a younger one—to expand your market share. You've done your homework and know this younger demo isn't hanging out on Facebook and Instagram; they're on YouTube and TikTok, platforms you're less familiar with and where you don't yet have accounts, but understand the general appeal. It's time to experiment to see where you can get the most leverage. Have your content team determine the differences between the available platforms and identify which one is more ideal for your group's skills and audience's needs. Create a few posts, measure results, and adapt your approach. As your team learns what works, they can scale up their strategies and posts. Your social media and content strategy may stagnate if you're unwilling to depart from what you already know. Exploring different platforms can be a way to revitalize stale results, achieve new objectives, and grow your brand. Start with the data to determine where the best opportunities lie. Then, concentrate on the channels with the most promise while letting go of those that no longer align with your goals.
