Taylor Swift-Travis Kelce podcast draws staggering 10 million views — in 16 hours
Sixteen hours since the release of the highly anticipated podcast episode with Taylor Swift, co-hosted by her boyfriend, Travis Kelce, and his brother, Jason Kelce, the YouTube installment currently holds 10 million views, and the numbers only continue to climb.
Swift's appearance was originally teased Monday when the 'New Heights' X account posted a graphic outline of their surprise guest, who many speculated to be Swift.
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5 Taylor Swift's 'New Heights' podcast appearance has taken over the internet.
YouTube @newheightshow
Later that night, it was revealed to be the mega pop star, and in the early hours of Tuesday morning, the podcast's socials combined with Swift's 280 million Instagram followers to reveal that the 14-time Grammy winner would be on the show to announce her 12th album, 'The Life of a Showgirl', which drops Oct. 3.
In less than 12 hours, the dual post alone hit 4.5 million likes and had an engagement rate of 145%, according to social media management platform Metricool.
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In stark contrast, Metricool told Business Insider that a typical Instagram post averages an engagement rate between 0.5% and 0.69%, depending on the type of post, a reel, video, carousel post, etc.
The podcast went on to break the internet, which Caitlin Clark anticipated hours before the release on Wednesday at 7 p.m., glitching one hour and 44 minutes into the episode to leave more than one million people confused.
The show eventually returned at 12:37 a.m. ET on Aug. 14 with the help of YouTube, and the 'New Heights' X account shared the link to the show with the message, 'WE ARE BACK!!!!'
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5 Travis Kelce and Taylor Swift laughing on the 'New Heights podcast'.
YouTube @newheightshow
5 Taylor Swift joins boyfriend Travis Kelce and Jason Kelce on 'New Heights.'
YouTube @newheightshow
In her podcast surprise, Swift gave fans insight into her new album and her relationship with Travis, who she has been dating since 2023.
She touched on how she and Travis first met and her embarrassing first date question that left him speechless. Swift also revealed her first impression of Jason at the Chiefs-Bills game and her newfound obsession with football.
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It's safe to say that the Taylor Swift effect has hit the 'New Heights' show, just as it did to the NFL the past two seasons.
5 Taylor Swift and Travis Kelce watch the match of Jannik Sinner and Taylor Fritz during their Men's Championship match at the 2024 US Open Championships played in the USTA Billie Jean King Tennis Center.
Annie Wermiel/NY Post
5 Kansas City Chiefs tight end Travis Kelce, right, appears with singer Taylor Swift after the Chiefs victory over the Buffalo Bills in the AFC Championship game in Kansas City, Mo., on Jan. 26, 2025.
AP
She transformed Chiefs games into a spectacle with broadcast networks catching her on camera for viral moments, and ticket sales spiking for a chance to see her.
During an Oct. 1 game between the Chiefs and Jets in 2023, NBC's Sunday Night Football clocked some 27 million viewers, which was a 22% increase from the Week 4 matchup in 2022.
Swift also had a hand in a 400% increase in merchandise sales of her boyfriend's jersey at the start of the NFL season in 2023. The jump made Kelce a top-five selling jersey across the league.
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