Latest news with #MetroStationNamingRightsInitiative
Gulf Today
13 hours ago
- Business
- Gulf Today
Dubai changes name of Jebel Ali Metro Station to National Paints station for the next 10 years
Dubai's Roads and Transport Authority (RTA) has granted the naming rights of Jebel Ali Metro Station to National Paints Factories Co. Ltd. (National Paints), the region's largest paints and coatings manufacturer. Strategically located in one of Dubai's most dynamic and rapidly evolving industrial hubs, Jebel Ali Free Zone, the station will now be known as National Paints Metro Station for the next 10 years. The agreement was signed between National Paints and Hypermedia, with Mada Media attending in its capacity as the authorised concessionaire appointed by RTA under a concession agreement between Mada Media and RTA. Providing further details, Abdul Mohsen Kalbat, CEO of the RTA's Rail Agency, said: "We are delighted to have National Paints join the Metro Station Naming Rights Initiative. The inclusion of this prestigious global company undoubtedly demonstrates the remarkable success achieved by this initiative, which had attracted diverse companies and establishments from the business sector across the UAE as a whole." Kalbat added: "The RTA is keen to expand and strengthen ties and cooperation with the business sector, not only in Dubai but also across the UAE. This cooperation reflects the government's approach to consolidating cooperation with the private sector based on the exchange of knowledge and expertise and the provision of business opportunities for this sector, which is considered a strategic partner of the government sector. This cooperation also plays a pivotal role in creating promising job opportunities that attract diverse specialisations, enriching the business sector and contributing to the growth of UAE's GDP in general, and the Emirate of Dubai's, in particular.' "Mohamad Al Hammadi, CEO of Mada Media, commented on launching this strategic project with National Paints Factories Co., stating: 'This new milestone with National Paints reinforces our long-term vision with RTA of transforming metro stations into powerful commercial and advertising landmarks. Through naming rights, we're not just creating visibility, we're building strategic brand presence in high-impact urban touchpoints.' He added: 'National Paints' investment in this station underscores the value of transit media in shaping consumer engagement and enhancing top-of-mind awareness in one of the region's most dynamic cities.' Samer Sayegh, Managing Director and Partner of National Paints, expressed his enthusiasm for the partnership, saying: 'We are proud to partner with RTA, to secure the naming rights of a metro station that stands as a key connector in Dubai's world-class transportation network. This milestone reflects our bold, decade-long commitment to enriching the Emirates' urban landscape through innovative solutions, sustainability, and high-quality products.' He continued: 'As a company born in 1969 in Amman, Jordan and proudly rooted in Sharjah since 1977, National Paints has long been an integral part of the Emirates' economic and urban transformation. Our presence on the metro reinforces our position as the Middle East's number one coatings brand and deepens our connection to the communities we've proudly served for generations, and those yet to come'. From July and running through the end of October 2025, RTA will begin updating and renaming all relevant external and internal directional signage across Metro stations. The new name will also be reflected across RTA's smart digital systems, public transport applications, and onboard audio announcements prior to and upon arrival at the station.
Time Out Dubai
16 hours ago
- Business
- Time Out Dubai
Dubai Metro Jebel Ali Station changes its name
Commuters in Dubai may be confused the next time they rock up to Jebel Ali Metro Station as it has been renamed. RTA has granted the naming rights of Jebel Ali Metro Station to National Paints Metro Station and this change will be in effect for the next ten years. You might also like: 18 renamed Dubai Metro stations (and their true meanings explained) The Red Line Metro station is right in the heart of Jebel Ali Free Zone — one of Dubai's fastest-growing industrial areas. RTA has announced that it will now be known as National Paints Metro Station for the next decade. RTA grants the naming rights of Jebel Ali Metro Station to National Paints for the next 10 years. — Dubai Media Office (@DXBMediaOffice) June 26, 2025 Frequent riders, using public transport for their commute or to explore the city, will know that the station names tend to change from time to time. Starting this July and continuing through to the end of October 2025, the RTA will begin updating and renaming directional signs across all Metro stations—both inside and out. You'll also notice the new names popping up across RTA's smart systems, public transport apps, and even in the onboard audio announcements before and when you arrive at each station. Abdul Mohsen Kalbat, CEO of the RTA's Rail Agency, said of the news: 'We are delighted to have National Paints join the Metro Station Naming Rights Initiative. 'The inclusion of this prestigious global company undoubtedly demonstrates the remarkable success achieved by this initiative, which had attracted diverse companies and establishments from the business sector across the UAE as a whole.' Meanwhile, Samer Sayegh, managing director and partner of National Paints added: 'We are proud to secure the naming rights of a metro station that stands as a key connector in Dubai's world-class transportation network. 'This milestone reflects our bold, decade-long commitment to enriching the Emirates' urban landscape through innovative solutions, sustainability, and high-quality products.' More Dubai news Why do Dubai Metro stations keep changing their names? (Hint: There is more to it than just cash) Dubai Metro Blue Line: Here's where the 14 new stations will be located What to expect when the route arrives 5 cool (and unexpected) things you can find inside Dubai Metro stations Have you spotted all of them?
Campaign ME
18 hours ago
- Business
- Campaign ME
National Paints inks deal with RTA, Mada Media and Hypermedia for metro naming rights
Dubai's Roads and Transport Authority (RTA) has announced a new partnership granting naming rights of the Jebel Ali Metro Station to National Paints Factories Co. Ltd (National Paints), a paints and coatings manufacturer in the region. Under the agreement, the station will be renamed National Paints Metro Station for a 10-year period. The move comes as part of the RTA's ongoing Metro Station Naming Rights initiative, aimed at creating long-term brand partnerships through high-visibility urban infrastructure. The deal was formalised between National Paints and Hypermedia, with Mada Media acting as the authorised concessionaire under its existing agreement with the RTA. Strategically located in Jebel Ali Free Zone, the metro station sits at the heart of one of Dubai's key industrial corridors. For National Paints, the location presents a unique opportunity to strengthen its brand presence in a dynamic, high-traffic environment. Speaking on the announcement, Abdul Mohsen Kalbat, CEO of the RTA's Rail Agency, said, 'We are delighted to have National Paints join the Metro Station Naming Rights Initiative. The inclusion of this prestigious global company undoubtedly demonstrates the remarkable success achieved by this initiative, which had attracted diverse companies and establishments from the business sector across the UAE as a whole.' He added that the partnership aligns with the government's broader ambition to engage private sector players in impactful public infrastructure branding opportunities, creating reciprocal value and stimulating local economic growth. Mohamad Al Hammadi, CEO of Mada Media, called the partnership 'a new milestone' in RTA's vision of transforming metro stations into 'powerful commercial and advertising landmarks.' 'Through naming rights, we're not just creating visibility, we're building strategic brand presence in high-impact urban touchpoints,' he said, adding that transit media has become a powerful tool for consumer engagement. Samer Sayegh, Managing Director and Partner of National Paints, described the move as part of the company's ongoing investment in the UAE's evolving urban landscape, 'We are proud to partner with RTA, to secure the naming rights of a metro station that stands as a key connector in Dubai's world-class transportation network.' He emphasised that the agreement reflects the paint manufacturer's long-standing commitment to innovation, sustainability and the communities it serves, reinforcing the brand's regional leadership. Habib Wehbi, Chairman and Group CEO of W Group Holding, commented on the naming: 'When public ambition meets private vision, cities evolve, and value is created on every level. Through our long-standing partnership with RTA, we're not just naming metro stations; we're placing brands at the intersection of movement, commerce, and daily life in one of the world's most dynamic cities. This isn't simply an advertising opportunity; it's urban storytelling with real economic impact. Dubai continues to lead by example, proving that collaboration between government and business is not only possible, but essential to shaping smarter, more connected communities.' Founded in 1969 in Jordan and headquartered in Sharjah since 1977, National Paints has played a significant role in the region's economic development and urban growth. The RTA confirmed that updates to station signage, onboard announcements, and digital applications will take place between July and October 2025, officially completing the station's transformation to National Paints Metro Station.
