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Kindness On The Menu: What Brands Can Learn From La La Land x Mickey & Friends Collaboration
Kindness On The Menu: What Brands Can Learn From La La Land x Mickey & Friends Collaboration

Forbes

time5 days ago

  • Entertainment
  • Forbes

Kindness On The Menu: What Brands Can Learn From La La Land x Mickey & Friends Collaboration

As back-to-school nerves set in and the emotions of returning to the playground run high in many households, compassion becomes more than a virtue, it becomes essential. One U.S.-based coffee chain has embedded it into its brand DNA from the start, in a way that feels genuine, timely, and commercially astute. This week, La La Land Kind Café just announced its first-ever Kids' Menu, created in partnership with Disney's Mickey & Friends and rolling out across its 23 locations in Los Angeles, Dallas-Fort Worth, Houston, Austin, and Nashville from August 19. On paper, it's a lighthearted collaboration: mini drinks in pastel colours, petite slices of toast, and a Pluto-inspired pup cup for four-legged friends. In practice, it's a masterclass in how to align product, purpose, and cultural moment. The brand already stands apart for more than its signature yellow cups. La La Land's founding purpose is to promote kindness and community while supporting young people transitioning out of the foster care system, not through charity alone, but by providing paid internships, mentorship, and long-term skills. It's a 'teach a person to fish' philosophy that has built both loyalty and a strong, values-led narrative. At the heart of La La Land Kind Café is founder and CEO François Reihani, a social entrepreneur whose vision stretches far beyond foam art and Instagrammable 'normalize kindness' mugs. Reihani's journey began at 20 with a successful restaurant in Dallas, but his real calling emerged when he attended a meeting with CASA and heard firsthand the challenges faced by youth aging out of foster care. Moved by those stories, he launched the 'We Are One Project' in 2017 and then, in 2019, opened the first café as a training ground for mentorship, paid internships, housing support, therapy, and life skills. His goal? Not merely to employ, but to empower and to design a business so replicable another brand could copy it for good. His philosophy is simple but powerful: growth matters only if it starts with heart. By bringing Mickey & Friends into that space, the café is tapping into something both nostalgic and universal: the comfort of familiar characters, the reassurance of a safe and friendly place, and the shared joy of treating children to an experience that feels special but accessible. For parents, it's an easy 'yes' the coffee is for them, the fun is for their children, and the brand ethos feels good to support. The timing is no accident. Back-to-school season is emotionally loaded, particularly for younger children and their families. It's a moment when the tone of the year is being set and when messages about kindness, inclusion, and friendship have maximum resonance. In the United States, one in five students report being bullied, according to PACER's National Bullying Prevention Center. Brands that understand the emotional context of this season, and respond with genuine, values-driven initiatives, create not just transactions but trust. The campaign also integrates exclusivity and share-ability, from the limited-edition Mickey & Friends reusable coffee cups for the first 300 guests at each location on August 22, to 'Be Kind' tote bags and plush toys, to QR-code-enabled in-store displays at select sites. It's a reminder that while purpose is the heart of the offer, retail theatre still matters: people want a reason to show up, stay, and share the experience. In a marketplace where brands often overcomplicate 'purpose', La La Land has kept it simple: a clear value (kindness), a tangible action (mentorship and support for foster youth), and an activation that appeals to multiple audiences without diluting the core message. The Disney partnership amplifies the reach but doesn't overpower the brand's identity and in the process, creates a blueprint for how other businesses can show up in culturally relevant ways. Because kindness is not seasonal. But at a time of year when young people are negotiating new friendships, new routines, and new challenges, it's worth remembering that brands can do more than sell. They can help set the tone, one coffee, one conversation, and one act of kindness at a time.

Casetify 聯乘 Mickey & Friends 手機殼,親身與 Mickey Mouse 視像通話!|Yahoo購物節
Casetify 聯乘 Mickey & Friends 手機殼,親身與 Mickey Mouse 視像通話!|Yahoo購物節

Yahoo

time02-06-2025

  • Business
  • Yahoo

Casetify 聯乘 Mickey & Friends 手機殼,親身與 Mickey Mouse 視像通話!|Yahoo購物節

Yahoo 購物節為你搜羅全城熱賣網購 item,今年再度參與的 Casetify 就攜手迪士尼推出 Mickey & Friends 獨家系列電子周邊產品,Disney Mickey & Friends 系列以旅遊及奇妙旅程為設計靈感,是次系列中最受注目的莫過於大頭視象手機殼,與可愛又搗蛋又的米奇、米妮及其一眾Disney 好友們進行視像通話,在他們的陪伴下一起沈浸於奇妙魔法中! Mickey & Friends Incoming Call Case (Mickey Mouse) Casetify 售價 HK$669 立即購買 另外喜歡獨一無二的話,絕對不能錯過這款可以自選各款角色主題的手機殼,從 Mickey Mouse、Donald Duck 以及 Chip n Dale,都可以選擇。更設個人化設計選項,添加你的名字簡稱及照片,儀式感爆棚! Casetify 售價 HK$549 起 立即購買 這次聯乘合作還包括多款電子配件,如合成卡套支架、充電器、耳機保護殼、手機掛繩,以及適用於 MacBook 和 iPad 的手提電腦和平板電腦保護殼等,粉絲們可以把一整套電子裝備帶回家。其中以米奇主要顏色加上耳朵外型的手手機掛繩,不僅可愛,掛在手上更像個性化手鏈。 Disney Mickey Medley Phone Charm Casetify 售價 HK$429 立即購買按此查看 Yahoo購物節 優惠專頁 Yahoo購物節6月一連兩星期登場!自助餐、旅遊酒店、名牌潮物逾40間商戶網購優惠大放送 Google 官方認證安全 VPN 完整名單(截止至 2024 年 8 月 19 日總共 29 款) Apple 618 舊換新限時加碼,最值錢係呢部?回收價最高 $6,150,教你上門收貨唔怕熱! Casetify 聯乘 Sonny Angel 打造夢幻樂園!化身可愛小動物超治癒! 更多優惠: 👉VPN優惠|Surfshark VPN 優惠券低至每月 HK$16!有齊 VPN、ad-block 全方位保護! 👉編輯推介 vs ChatGPT?8 款父親節禮物推介,你覺得哪個最好? 👉夏日消暑三大辦法!三大快速降溫+清涼小物推薦 緊貼最新科技資訊、網購優惠,追隨 Yahoo Tech 各大社交平台! 🎉📱 Tech Facebook: 🎉📱 Tech Instagram: 🎉📱 Tech WhatsApp 社群: 🎉📱 Tech WhatsApp 頻道: 🎉📱 Tech Telegram 頻道:

Casetify 聯乘 Mickey & Friends 手機殼,親身與 Mickey Mouse 視像通話!
Casetify 聯乘 Mickey & Friends 手機殼,親身與 Mickey Mouse 視像通話!

Yahoo

time02-06-2025

  • Entertainment
  • Yahoo

Casetify 聯乘 Mickey & Friends 手機殼,親身與 Mickey Mouse 視像通話!

Casetify 再度攜手迪士尼,推出 Mickey & Friends 獨家系列電子周邊產品,Disney Mickey & Friends 系列以旅遊及奇妙旅程為設計靈感,是次系列中最受注目的莫過於大頭視象手機殼,與可愛又搗蛋又的米奇、米妮及其一眾Disney 好友們進行視像通話,在他們的陪伴下一起沈浸於奇妙魔法中! Mickey & Friends Incoming Call Case (Mickey Mouse) Casetify 售價 HK$669 立即購買 另外喜歡獨一無二的話,絕對不能錯過這款可以自選各款角色主題的手機殼,從 Mickey Mouse、Donald Duck 以及 Chip n Dale,都可以選擇。更設個人化設計選項,添加你的名字簡稱及照片,儀式感爆棚! Casetify 售價 HK$549 起 立即購買 這次聯乘合作還包括多款電子配件,如合成卡套支架、充電器、耳機保護殼、手機掛繩,以及適用於 MacBook 和 iPad 的手提電腦和平板電腦保護殼等,粉絲們可以把一整套電子裝備帶回家。其中以米奇主要顏色加上耳朵外型的手手機掛繩,不僅可愛,掛在手上更像個性化手鏈。 Disney Mickey Medley Phone Charm Casetify 售價 HK$429 立即購買按此查看 Yahoo購物節 優惠專頁 Yahoo購物節6月一連兩星期登場!自助餐、旅遊酒店、名牌潮物逾40間商戶網購優惠大放送 Google 官方認證安全 VPN 完整名單(截止至 2024 年 8 月 19 日總共 29 款) Apple 618 舊換新限時加碼,最值錢係呢部?回收價最高 $6,150,教你上門收貨唔怕熱! Casetify 聯乘 Sonny Angel 打造夢幻樂園!化身可愛小動物超治癒! 更多優惠: 👉VPN優惠|Surfshark VPN 優惠券低至每月 HK$16!有齊 VPN、ad-block 全方位保護! 👉編輯推介 vs ChatGPT?8 款父親節禮物推介,你覺得哪個最好? 👉夏日消暑三大辦法!三大快速降溫+清涼小物推薦 緊貼最新科技資訊、網購優惠,追隨 Yahoo Tech 各大社交平台! 🎉📱 Tech Facebook: 🎉📱 Tech Instagram: 🎉📱 Tech WhatsApp 社群: 🎉📱 Tech WhatsApp 頻道: 🎉📱 Tech Telegram 頻道:

Disney Taps Formula 1's Global Fanbase To Supercharge Brand Reach Among Young Viewers
Disney Taps Formula 1's Global Fanbase To Supercharge Brand Reach Among Young Viewers

Yahoo

time22-05-2025

  • Business
  • Yahoo

Disney Taps Formula 1's Global Fanbase To Supercharge Brand Reach Among Young Viewers

Formula 1 and Walt Disney Co (NYSE:DIS) announced on Tuesday a new collaboration with Mickey & Friends that will begin in 2026. Formula 1 chief commercial officer Emily Prazer said the arrangement fits perfectly with its strategy to step outside the world of sport and into a broader consumer market. In return, it introduced Disney to its 820 million fans worldwide. In recent years, Formula 1 has seen a massive surge in growth with younger fans. Data shows that over four million children aged 8-12 actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old. Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — this is your last chance to become an investor for $0.80 per share. The team behind $6B+ in licensing deals is now building the next billion-dollar IP empire — invest early at $2.25/share. Walt Disney stock surged over 9% in the last 12 months. Walt Disney reported fiscal second-quarter revenue growth of 7% to $23.62 billion, beating the analyst consensus of $23.14 billion driven by its Entertainment and Experiences businesses. Adjusted EPS of $1.45 beat the analyst consensus of $1.20. Entertainment revenue, including traditional TV networks, direct-to-consumer streaming and films, increased by 9% to $10.68 billion. Sports revenue (mostly comprised of ESPN) rose 5% to $4.53 billion. Experiences revenue (including Disney's theme parks and consumer products) climbed 6% to $8.89 billion. For fiscal 2025, Disney projected an adjusted EPS of $5.75, an increase of 16% versus a $5.44 analyst estimate. The company reiterated double-digit operating income growth for the Entertainment segment in fiscal 2025. Disney maintained its Experience segment to see operating income growth of 6%- 8% in fiscal 2025. The company expects its Sports segment to grow 13% in fiscal 2025. CEO Bob Iger has said he remains optimistic about the company's direction and outlook for the remainder of the fiscal year. Read Next: Hasbro, MGM, and Skechers trust this AI marketing firm — Invest before it's too late. Deloitte's fastest-growing software company partners with Amazon, Walmart & Target – Many are rushing to grab 4,000 of its pre-IPO shares for just $0.30/share! Photo: Shutterstock Send To MSN: Send to MSN UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? This article Disney Taps Formula 1's Global Fanbase To Supercharge Brand Reach Among Young Viewers originally appeared on

Formula 1, Disney announces of launch Mickey & Friends collaboration
Formula 1, Disney announces of launch Mickey & Friends collaboration

Arabian Business

time20-05-2025

  • Automotive
  • Arabian Business

Formula 1, Disney announces of launch Mickey & Friends collaboration

In a move that underscores the sport's growing focus on youth engagement and global entertainment appeal, Formula 1 and The Walt Disney Company have announced a collaboration, set to debut in 2026. This partnership will introduce Disney's Mickey & Friends to the world of Formula 1, creating an immersive cross-brand experience that spans content, merchandise, and activations. According to an official statement, the collaboration is designed to bring together two of the most recognisable global brands, aimed at captivating fans of all ages with storytelling, experiences, and product lines that blend the high-speed world of F1 with the timeless charm of Disney's iconic characters. Disney x @f1 🏎️ Coming 2026 Gear up for a new #MickeyandFriendsxF1 collaboration kicking into high-speed next year. — Disney (@Disney) May 20, 2025 'Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we're introducing Disney to our 820 million fans worldwide,' Emily Prazer, Chief Commercial Officer of Formula 1 said. 'It's a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can't wait to see what our teams come up with for the circuit and beyond,' she added. 'As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,' Tasia Filippatos, Disney Consumer Products President said. 'This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike,' she added. The announcement comes as Formula 1 continues to diversify its audience and aims to expand its global footprint. Data shared by the sport highlights significant growth among younger demographics, with over four million children aged 8–12 following the sport across the EU and the US. Moreover, 54 per cent of F1's TikTok followers and 40 per cent of its Instagram audience are now under the age of 25. The partnership will be supported by a series of integrated campaigns and experiences, with Disney's characters preparing to 'live life in the fast lane' across the Formula 1 calendar from 2026 onwards.

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