Formula 1, Disney announces of launch Mickey & Friends collaboration
In a move that underscores the sport's growing focus on youth engagement and global entertainment appeal, Formula 1 and The Walt Disney Company have announced a collaboration, set to debut in 2026.
This partnership will introduce Disney's Mickey & Friends to the world of Formula 1, creating an immersive cross-brand experience that spans content, merchandise, and activations.
According to an official statement, the collaboration is designed to bring together two of the most recognisable global brands, aimed at captivating fans of all ages with storytelling, experiences, and product lines that blend the high-speed world of F1 with the timeless charm of Disney's iconic characters.
Disney x @f1 🏎️ Coming 2026
Gear up for a new #MickeyandFriendsxF1 collaboration kicking into high-speed next year. pic.twitter.com/nryDG6FFyE
— Disney (@Disney) May 20, 2025
'Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we're introducing Disney to our 820 million fans worldwide,' Emily Prazer, Chief Commercial Officer of Formula 1 said.
'It's a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can't wait to see what our teams come up with for the circuit and beyond,' she added.
'As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,' Tasia Filippatos, Disney Consumer Products President said.
'This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike,' she added.
The announcement comes as Formula 1 continues to diversify its audience and aims to expand its global footprint.
Data shared by the sport highlights significant growth among younger demographics, with over four million children aged 8–12 following the sport across the EU and the US.
Moreover, 54 per cent of F1's TikTok followers and 40 per cent of its Instagram audience are now under the age of 25.
The partnership will be supported by a series of integrated campaigns and experiences, with Disney's characters preparing to 'live life in the fast lane' across the Formula 1 calendar from 2026 onwards.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Post
2 hours ago
- Arabian Post
K!DZ POP CON ASIA: Exhibitor Highlights at K!DZ POP CON 2025
21 – 22 June 2025, Sands Expo & Convention Centre, Level 1 (Halls A,B,C) From beloved characters to high-energy activities, K!DZ POP CON promises an unforgettable weekend for the kids and family. This event is proudly supported by the Singapore Tourism Board with Mediacorp as Official Media, Moove Media as Official OOH Media and NTUC First Campus as Strategic Partner. Event Details – Date: 21 – 22 June 2025 Venue: Sands Expo & Convention Centre, Level 1, Halls A,B,C (135,000 sqft!) Watch promo video here: Get tickets: PINKFONG BABY SHARK 10-YEAR ANNIVERSARY Get ready to doo-doo-doo your way into fun as Baby Shark celebrates its 10-year Anniversary at K!DZ POP CON! Snap adorable memories with Baby Shark at the special 10-year Anniversary Photo Zone. Join the Lucky Draw Event for a chance to win fin-tastic Baby Shark prizes. Dive into creativity at the Coloring & Puzzle Corner, where little ones can enjoy fun coloring activities and brain-teasing puzzles. Plus, splash into the Game Zone, packed with exciting games the whole family will enjoy! Also, don't miss the exclusive Baby Shark merchandise at K!DZ POP CON! DISNEY AND PIXAR'S ELIO Get ready, Earthlings! Disney and Pixar's Elio is landing at K!DZ POP CON! Embark on an out-of-this-world adventure through a three-zone cosmic journey inspired by the all-new Elio movie! Create your very own cape and gear up for interstellar travel,dive into some colouring fun with the Elio-themed activity kit, and snap a mind-bending Trick Eye photo as you're 'beamed up' to the Communiverse. Don't forget to get hands-on with Galaxy Slime Making – a cosmic keepsake to bring home as proof of your stellar journey! Disney and Pixar's #ElioSG in cinemas 19 June 2025. MY LITTLE PONY & PEPPA PIG Get ready for a whole lot of fun and magical moments at K!DZ POP CON – with beloved Hasbro favourites PEPPA PIG and MY LITTLE PONY bringing extra joy to the event! It's a party like no other as we celebrate the most adorable news of the year – Mummy Pig's heartwarming pregnancy announcement has taken the world by storm! Now it's time to welcome the newest member of Peppa Pig's family – Evie – in a joy-filled celebration you simply can't miss! Expect laughter, games, photo-ops, and plenty of surprises as we toast to this new chapter for Peppa and her family. But that's just the beginning… MY LITTLE PONY is galloping in with a magical merch drop that will have everypony buzzing! From adorable plushies to must-have blind boxes and dazzling toys, the sparkle is REAL. Whether you're a lifelong fan or discovering magic for the first time, there's something for every dreamer! It's a weekend of wonder, surprises, and unforgettable moments – only at K!DZ POP CON. Don't just hear about it… BE THERE! JUMPTOPIA LITE Get ready for a bouncin' good time with Kiztopia Friends, popping up at K!DZ POP CON with two exciting inflatables, Honey's Meadow Farm and Tiger's Sports Meet, perfect for little adventurers! Watch your little ones zoom down the barnyard slide at Honey's Meadow Farm and jump into action at Tiger's Sports Meet, all while snapping their cutest photos along the way! Whether your kids are mini athletes or farmyard fans, there's non-stop fun waiting for them. Don't miss out on this family-friendly fun adventure! NTUC FIRST CAMPUS: IGNITING YOUNG MINDS THROUGH PLAY & DISCOVERY As the strategic and only preschool partner of K!DZ POP CON 2025, NTUC First Campus reinforces its position as a trusted leader in early childhood education with an inspiring, activity-packed booth for little learners and their families. Step into a vibrant showcase of their well-loved brands – My First Skool, Little Skool-House, and Changemakers! Embark on a hands-on learning journey filled with creativity, exploration, and fun! Highlights include: * Solve a case of the missing character through fun puzzles as a team * Learn about wildlife conservation through interactive displays & craft activities * Hands-on play & open-ended exploration through our Maker's Playground, where children can bring creations to life * Write your own stories & create your very own story puppets * Photobooth! Complete an adventure journey with NTUC First Campus and walk away with a complimentary gift. NTUC First Campus invites you to learn, play, and grow together at K!DZ POP CON 2025. POPULAR Join POPULAR at K!DZ POP CON for a world of fun, learning, and creativity! Discover the bestselling English children's book series—ranging from timeless classics to today's must-reads that kids adore. Don't miss the exciting selection of stationery and Bluey toys—perfect for playtime, school, or thoughtful gifting! Plus, celebrate culture with our unique selection of Wen Chuang (文创) items, suitable for all ages to discover our local heritage. VIPER KIDS Viper Kids is making its Singapore debut at K!DZ POP CON! Get your little adventurers to take on the thrilling Viper Challenge – packed with kids friendly obstacles and loads of fun! It's time to run, jump, climb, and most importantly…have a blast! See also Largest China-Russia Land Port Reinvents Itself as Industrial Hub Origame Together with Mr Kiasu, Origame will run a Shop Until You Drop Kompetition throughout the event. Mr Kiasu books and Origame games will be given away to EVERY SINGLE WINNER who plays and wins a game of Shop Until You Drop at our tables! Meet & Greet Mr Kiasu There will be special appearances by Mr Kiasu himself from 10-11am every morning! Don't miss the opportunity to come take photos with the legendary Mr Kiasu with your family and friends. Family Game Bundles Origame will also have special prices and bundles for kids and family games at K!DZ Pop Con, so look out for the cheapest prices on your favourite Origame family games! Be Part of the Fun! K!DZ Pop Con Asia is more than just an event – it's a celebration of childhood, imagination, and family bonding. Event Details – Date: 21 – 22 June 2025 Venue: Sands Expo & Convention Centre, Level 1, Halls A,B,C (135,000 sqft!) Tickets for K!DZ POP CON 2025 are now on sale. Get tickets: Follow us on social media for the latest news: Facebook | Instagram | Website Hashtag: #K!DZ The issuer is solely responsible for the content of this announcement. About the event organiser, Generation Experience Generation Experience is the driving force behind some of Southeast Asia's most exciting pop culture events, including Singapore Comic Con, Creators Con, and K!DZ Pop Con Asia. We bring together fans, creators, and entertainment pioneers to craft unforgettable experiences. Specializing in conceptualizing, curating, and organizing immersive events, our passionate team is led by a veteran with over 30 years of expertise in the MICE industry. With a deep understanding of fandoms and entertainment culture, Generation Experience transforms ideas into dynamic, community-driven events that captivate audiences. About NTUC First Campus NTUC First Campus (NFC) is committed to enabling bright futures for every child and their family by providing quality, inclusive educational and developmental services from infancy to the primary school years. NFC's two preschool brands, My First Skool and Little Skool-House, operate over 180 centres and serve 29,000 children, making it one of Singapore's largest early childhood care and education providers. About Mediacorp Mediacorp is Singapore's national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including mewatch, melisten and six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
Zawya
4 hours ago
- Zawya
So Drama! Entertainment Launches New Entertainment App
SINGAPORE - Media OutReach Newswire - 6 June 2025 - So Drama! Entertainment in Singapore is excited to announce the new entertainment and lifestyle app, Kakee. Officially launched on 6 June, Kakee is a rebrand of CAMOKAKIS. This rebrand marks a significant transformation for the app, introducing a more engaging and innovative digital experience for users. Rewards and Entertainment at Your Fingertips Kakee is a proudly made-in-Singapore entertainment and lifestyle app with a difference: it rewards users for simply enjoying content on the app; the more they engage, the more they earn. A homophone of the word kaki – meaning "close friend" in local slang, and part of the phrase kaki lang, meaning "one of us" in Hokkien, Kakee is positioned as "Your Rewards & Entertainment Buddy'. It is designed to be the perfect companion, in lifestyle and entertainment – whether it be listening to music, watching a video, or playing a game – while also actively rewarding users with prizes, entry into special events and contests. Kakee brings together four core features that lets users engage, be entertained, and earn: Listen (refer to Appendix A) – Listen to DJs and 24/7 music streams from POWER 98 and 88.3JIA. Watch (refer to Appendix B and C) – Watch Kakee Originals, a collection of proudly made-in-Singapore serialised video content spanning lifestyle, travel, current affairs, mental wellness, and micro-dramas. The platform also offers Kakee On The Move — social-first short-form video content. Play – Play thrilling mobile games that keep the fingers moving and the brain juicing. Lobangs – The rewards hub on Kakee where users can win exciting prizes and take part in events and contests. Kakee also introduces Koins — a gamified rewards system that adds a fun and rewarding layer to everyday interactions. Every activity on the app, whether listening, watching or playing, helps users earn Koins that can be redeemed for exciting rewards. A Fully Digital Experience In line with broader digitalisation trends, Kakee, alongside radio stations POWER 98 and 88.3JIA, will fully embrace a digital-first future. Starting 6 June, Kakee will launch new 24/7 music streams from both stations, giving listeners a fresh, flexible way to enjoy their favourite tunes anytime, anywhere. FM broadcasts and their simulcasts on the Kakee app will remain available until October 2025, after which both will cease. Beyond that, the app's always-on music streams will continue, ensuring uninterrupted access to music in a mobile-first format. This shift aligns with the growing need for on-demand, mobile-first content, allowing users to enjoy their favourite music, games, and entertainment at their convenience. Kakee's interactivity, flexibility, and rewards-based ecosystem are tailored for modern audiences seeking a more connected experience. With these new features and an integrated rewards system, Kakee is poised to redefine entertainment, offering an engaging experience that turns everyday moments into rewards. As the app evolves, it remains a trusted companion, continuously innovating to stay meaningfully connected with its audience. Kakee App Launch and Launch Event CAMOKAKIS has officially refreshed to Kakee on the Google Play Store and Apple App Store on 6 June 2025. To mark the occasion, a public launch event will be held from 26 to 29 June, 11am to 10pm daily at Plaza Singapura. Free and open to all, the event will feature appearances by DJs from POWER 98 and 88.3JIA, live performances by the Music & Drama Company, as well as an immersive, on-ground experience of Kakee's four features – Listen, Watch, Play, and Lobangs – brought to life in a physical space. Adding to the excitement, the Kakee Konvoy – a vibrant truck with a mobile stage – will be stationed on-site, where the DJs will perform live and engage with the crowd through games and giveaways. Download Kakee on the Google Play Store or Apple App Store: Hashtag: #SodramaEntertainment #kakeesg #kakee #newapp #applaunch #entertainmentapp #mediaandentertainment #media #Singapore The issuer is solely responsible for the content of this announcement. So Drama! Entertainment So Drama! Entertainment aims to deliver awesome content on air, on screen and on stage. As a Singapore media and entertainment company, it has five established brands – Kakee, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER – into which it injects fun and creativity, always. For more information, please visit So Drama! Entertainment
Zawya
2 days ago
- Zawya
Attempts to silence free and independent journalism are a real danger to sports
We are living in a very delicate, dangerous and confusing moment in the world, and this uncertainty has also filtered into the cosmos of sport, which exudes tension and absorbs only the worst aspects of politics. THE GHETTO Some international federations, or at least some of their leaders, are trying, not very kindly, to throw us out, to lock us in a sort of ghetto where we should accept and be satisfied with the information that they kindly provide us, without any critical analysis. CANCELLED They have cancelled press conferences, because in their opinion, only mixed zones, which are becoming similar to Dante's circles, where it is not possible to work as we would like, would be sufficient for us. Some, with a kind smile, invite us to follow the competitions on TV and listen to the interviews that are broadcast on the channels, which pay for the television rights. The plurality of information? It is blasphemy. THE DANGERS The leaders themselves do not realise - fortunately not all of them, because there are still some enlightened minds - that the cancellation of the free circulation of ideas will push the current world of sport towards the abyss, because criminal organisations want to take over and have already occupied some of it. CORRUPTION When we underline that the fight against corruption is fundamental, we do so to preserve the future of the new generations of athletes. WE FIGHT We will continue this fight by creating working groups, which will analyse the situation and suggest countermeasures to stem the negative tide that is trying to submerge our profession and the educational reality of sport. Of course, we must also do some self-criticism, because often we do not go in depth in the analyses, and we only stop at the surface of a fact. However, we continue to believe in the importance of sport as a means of communication and openness between people. Some say that we are deluded, but I believe that it is important to fight for a better world than the one we are living in at the moment. Distributed by APO Group on behalf of International Sports Press Association (AIPS).
