Latest news with #EmilyPrazer
Yahoo
22-05-2025
- Business
- Yahoo
Disney Taps Formula 1's Global Fanbase To Supercharge Brand Reach Among Young Viewers
Formula 1 and Walt Disney Co (NYSE:DIS) announced on Tuesday a new collaboration with Mickey & Friends that will begin in 2026. Formula 1 chief commercial officer Emily Prazer said the arrangement fits perfectly with its strategy to step outside the world of sport and into a broader consumer market. In return, it introduced Disney to its 820 million fans worldwide. In recent years, Formula 1 has seen a massive surge in growth with younger fans. Data shows that over four million children aged 8-12 actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old. Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — this is your last chance to become an investor for $0.80 per share. The team behind $6B+ in licensing deals is now building the next billion-dollar IP empire — invest early at $2.25/share. Walt Disney stock surged over 9% in the last 12 months. Walt Disney reported fiscal second-quarter revenue growth of 7% to $23.62 billion, beating the analyst consensus of $23.14 billion driven by its Entertainment and Experiences businesses. Adjusted EPS of $1.45 beat the analyst consensus of $1.20. Entertainment revenue, including traditional TV networks, direct-to-consumer streaming and films, increased by 9% to $10.68 billion. Sports revenue (mostly comprised of ESPN) rose 5% to $4.53 billion. Experiences revenue (including Disney's theme parks and consumer products) climbed 6% to $8.89 billion. For fiscal 2025, Disney projected an adjusted EPS of $5.75, an increase of 16% versus a $5.44 analyst estimate. The company reiterated double-digit operating income growth for the Entertainment segment in fiscal 2025. Disney maintained its Experience segment to see operating income growth of 6%- 8% in fiscal 2025. The company expects its Sports segment to grow 13% in fiscal 2025. CEO Bob Iger has said he remains optimistic about the company's direction and outlook for the remainder of the fiscal year. Read Next: Hasbro, MGM, and Skechers trust this AI marketing firm — Invest before it's too late. Deloitte's fastest-growing software company partners with Amazon, Walmart & Target – Many are rushing to grab 4,000 of its pre-IPO shares for just $0.30/share! Photo: Shutterstock Send To MSN: Send to MSN UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? This article Disney Taps Formula 1's Global Fanbase To Supercharge Brand Reach Among Young Viewers originally appeared on
Miami Herald
22-05-2025
- Automotive
- Miami Herald
Disney and Mickey Mouse take on Formula 1
The Formula 1 season is in full swing, with the Grand Prix's world tour hitting its peak as it races through iconic cities around the globe, thrilling millions of fans who cheer on their favorite drivers and teams. This time, it made a strategic stop at Disney World, and a new driver, who looks a lot like Mickey Mouse, has joined the race. Don't miss the move: Subscribe to TheStreet's free daily newsletter Formula 1 is the world's most prestigious motor racing competition and holds the number one spot in annual sporting events worldwide. For decades, Formula 1 has been particularly popular among an older crowd. However, it has started gaining traction among younger generations, diversifying its audience and growing its viewership. Now, with only a few months remaining before the Grand Prix events in the U.S., Disney DIS and Formula 1 took advantage of this time to unveil something exciting. Disney and Formula 1 have launched a collaboration, expected to unfold in 2026. Although an unlikely pair, there's a reason for this unexpected partnership that benefits both brands. Formula 1 has grown immensely popular among younger viewers over the last few years. More than four million children aged 8-12 actively follow the sport across the EU and the U.S., with 54% of followers on TikTok and 40% on Instagram now under 25 years of age, according to stats from Formula 1. Related: Disney World raises beloved event price to highest-ever level This new collaboration is a win-win situation for Disney and Formula 1, since it expands brand recognition across each other's target audiences. "Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market, and in return we're introducing Disney to our 820 million fans worldwide," said Formula 1 Chief Commercial Officer Emily Prazer in the announcement. No specific details about the collaboration have been revealed, as more information will be shared in the next few months. However, both companies dropped a few teases about the partnership and even posted a video on TikTok with more insight. Disney's Consumer Products President Tasia Filippatos said combining both brands is an excellent opportunity to create products that fans will love. This could mean a potential merchandise launch is in the works. More Retail News: Google makes new move into AI wearable with trendy brandJohnnie Walker, Guinness owner sounds the alarm on price hikeNike delivers harsh news to employees amid major business shifts She also teased that the collaboration will unfold globally through content, events, and immersive experiences for both fan bases. "This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike," said Filippatos. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Biz Bahrain
21-05-2025
- Automotive
- Biz Bahrain
Disney and Formula 1 unveil collaboration with Disney's Mickey & Friends launching in 2026
Formula 1® and Disney have announced an exciting new collaboration that will begin in 2026. Disney's Mickey Mouse is one of the most beloved and recognizable characters of all time, so fans can look forward to seeing Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe. The new relationship is turbocharged by the two brands' shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences. More information will be shared on the activity in the coming months. Emily Prazer, Chief Commercial Officer, Formula 1, said: 'Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we're introducing Disney to our 820 million fans worldwide. It's a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can't wait to see what our teams come up with for the circuit and beyond.' Tasia Filippatos, Disney Consumer Products President, said: 'As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.' In recent years Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old. Fans can follow Mickey & Friends on their Formula 1 adventure via @mickeymouse and @f1 on social media to keep up to date on how the iconic characters are going to be living life in the fast lane in 2026!
Arabian Business
20-05-2025
- Automotive
- Arabian Business
Formula 1, Disney announces of launch Mickey & Friends collaboration
In a move that underscores the sport's growing focus on youth engagement and global entertainment appeal, Formula 1 and The Walt Disney Company have announced a collaboration, set to debut in 2026. This partnership will introduce Disney's Mickey & Friends to the world of Formula 1, creating an immersive cross-brand experience that spans content, merchandise, and activations. According to an official statement, the collaboration is designed to bring together two of the most recognisable global brands, aimed at captivating fans of all ages with storytelling, experiences, and product lines that blend the high-speed world of F1 with the timeless charm of Disney's iconic characters. Disney x @f1 🏎️ Coming 2026 Gear up for a new #MickeyandFriendsxF1 collaboration kicking into high-speed next year. — Disney (@Disney) May 20, 2025 'Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we're introducing Disney to our 820 million fans worldwide,' Emily Prazer, Chief Commercial Officer of Formula 1 said. 'It's a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can't wait to see what our teams come up with for the circuit and beyond,' she added. 'As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,' Tasia Filippatos, Disney Consumer Products President said. 'This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike,' she added. The announcement comes as Formula 1 continues to diversify its audience and aims to expand its global footprint. Data shared by the sport highlights significant growth among younger demographics, with over four million children aged 8–12 following the sport across the EU and the US. Moreover, 54 per cent of F1's TikTok followers and 40 per cent of its Instagram audience are now under the age of 25. The partnership will be supported by a series of integrated campaigns and experiences, with Disney's characters preparing to 'live life in the fast lane' across the Formula 1 calendar from 2026 onwards.
Express Tribune
20-05-2025
- Automotive
- Express Tribune
F1 teams up with Disney for global Mickey Mouse collaboration launching in 2026
Formula 1 and Disney have announced a major new collaboration set to begin in 2026, with Mickey Mouse and his iconic friends entering the world of motorsport. The partnership will feature a range of global experiences, content, and merchandise that blends Disney's beloved characters with the high-speed world of F1. Disney x @f1 🏎️ Coming 2026 Gear up for a new #MickeyandFriendsxF1 collaboration kicking into high-speed next year. — Disney (@Disney) May 20, 2025 While specific details are expected to be revealed in the coming months, both companies expressed enthusiasm about the potential of the partnership to reach wider audiences. F1's Chief Commercial Officer Emily Prazer called the collaboration 'a brilliant one,' noting its alignment with the sport's goal of expanding beyond traditional sports audiences and tapping into broader consumer markets. 'This is a fantastic match,' Prazer said in a press statement. 'Both brands are known for pushing boundaries and delivering excitement to millions of fans worldwide. We're excited to introduce Mickey & Friends to F1's global audience of over 820 million fans.' The initiative aims to create immersive experiences both on and off the circuit, targeting younger audiences as well. F1 has seen a significant rise in interest among children aged 8 to 12, with over four million young fans now actively following the championship across the EU and U.S., according to internal data. Tasia Filippatos, president of Disney Consumer Products, emphasized the significance of the collaboration as part of the company's celebration of nearly 100 years of Mickey Mouse. 'Bringing together two powerhouse entertainment properties gives us a unique opportunity to deliver unforgettable content and products that fans of all ages will enjoy,' Filippatos said. The announcement was marked by a launch event attended by former F1 driver Romain Grosjean, who competed in the series from 2009 to 2020. More updates on the partnership's scope and rollout are expected ahead of its 2026 debut.
