Latest news with #MidasDeals
Time of India
30-07-2025
- Business
- Time of India
MS Dhoni joins Acko as investor and brand ambassador
In a partnership rooted in shared values and a common vision for the future, Mahendra Singh Dhoni - the Indian cricket icon, join forces with Acko , the fastest growing D2C insurer , as both an investor and brand ambassador . As part of this long-term partnership, Dhoni has made a strategic investment in Acko through his family office, Midas Deals. His move signals a strong belief in Acko's mission to build India's most loved insurance brand, one that reimagines insurance as simple, intuitive, and accessible for the urban modern Indian. Commenting on the association, MS Dhoni said, 'As an automobile enthusiast , I've often found insurance to be unnecessarily complicated.' 'Acko brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I'm excited to support a brand that's focused on trust and transformation.' Welcoming Dhoni to the Acko family, Varun Dua , founder, Acko, said, 'Dhoni's association with Acko isn't just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped Acko's journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for - trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.'
Time of India
30-07-2025
- Business
- Time of India
MS Dhoni's family office invests in new-age insurer Acko
Academy Empower your mind, elevate your skills Former Indian men's cricket team captain Mahendra Singh Dhoni has made a strategic investment in direct-to-customer (D2C) insurance platform Acko through his family office, Midas Deals . The company did not divulge the financial details of the investment."Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I'm excited to support a brand that's focused on trust and transformation," Dhoni said, on his investment in the in 2016, Acko has a customer base of 70 million, and processes more than two million insurance claims annually in the motor, health, and travel cricket star will also serve as Acko's brand ambassador, according to a statement from the company, on Go Digit , Acko's main competitor, counts cricketer Virat Kohli and his wife, actress Anushka Sharma, as investors and brand ambassadors.
