MS Dhoni joins Acko as investor and brand ambassador
Dhoni
- the Indian cricket icon, join forces with
Acko
, the fastest growing
D2C insurer
, as both an investor and
brand ambassador
.
As part of this long-term partnership, Dhoni has made a strategic investment in Acko through his family office, Midas Deals. His move signals a strong belief in Acko's mission to build India's most loved insurance brand, one that reimagines insurance as simple, intuitive, and accessible for the urban modern Indian.
Commenting on the association,
MS Dhoni
said, 'As an
automobile enthusiast
, I've often found insurance to be unnecessarily complicated.' 'Acko brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I'm excited to support a brand that's focused on trust and transformation.'
Welcoming Dhoni to the Acko family,
Varun Dua
, founder, Acko, said, 'Dhoni's association with Acko isn't just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped Acko's journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for - trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.'
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