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Hype Malaysia
24-05-2025
- Hype Malaysia
Samsung Launch, FILA Debut, Huawei Launch & More: Dope Events We Hit Up This Week
Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere! We were on the scene and vibing like a boss! Just check out our social diary for this past week (don't be jelly!): Huawei Watch Fit 4 & 5 Series Launch We were front and centre as Huawei launched two new smartwatches in Malaysia – the HUAWEI WATCH FIT 4 Series and the HUAWEI WATCH 5. The WATCH FIT 4 and FIT 4 Pro are slim, stylish, and packed with fitness features like GPS tracking, over 100 workout modes, and even water sports tracking. The Pro model adds extras like golf course maps, freediving mode, and premium materials. Both models also track your health and even your mood, with up to 10 days of battery life. The HUAWEI WATCH 5 takes things further with advanced sensors, gesture controls, and top-notch design. You can reply to messages, make payments, stream radio, and even check prayer times – right from your wrist. The watch also has advanced gestures optimised for productivity and convenience, thanks to an NPU in the SoC, while also featuring an advanced suite of health monitoring and fitness tracking for making the most out of your day. These smartwatches are built to look good, keep you fit, and make life easier. Here's what went down at the launch: Watch Hype's Exclusive Reel: Infinix GT 30 Pro Launch Ever feel the need for more power? Well, we found ours when Infinix unveiled the GT 30 Pro – a powerful mid-range smartphone built for serious mobile gamers. It features a 144Hz AMOLED display, MediaTek Dimensity 8350 5G chip, and an advanced cooling system for smooth, all-day high-frame-rate gaming. The phone also debuts the GT Trigger – built-in touch-sensitive shoulder buttons for faster, more precise gameplay control. Beyond gaming, the GT 30 Pro offers a 108MP camera, fast wired and wireless charging, and AI tools for both productivity and content creation. Starting at RM1,299, early buyers will receive a free MagCharge Cooler and MagCase for enhanced performance and thermal efficiency. Watch Hype's Exclusive Reel: Samsung AI TV Line-up Unveiled Samsung Malaysia unveiled its 2025 lineup of AI-powered TVs and soundbars, and, most importantly, introduced Vision AI – a smart platform that learns user habits and adapts in real time. With gesture controls via Galaxy Watch, personalised visuals, and smart home integration, the TVs are designed to be both entertainment hubs and intelligent home companions. The range includes high-end Neo QLED 8K models, artistic Frame Pro TVs, and immersive Q-Series soundbars with wireless surround sound. With SmartThings support and energy-saving features, the devices promise a seamless, connected experience. If you're quick, pre-orders run until 1st June with exclusive gifts. Here's what went down at the launch. Watch Hype's Exclusive Reel: FILA Echappe VC V2 Collection Launch With Mimi Lana FILA introduced the latest Echappe VC V2 Collection, where balletcore elegance meets gorpcore edge, and we were among the first to set our eyes on the new line. This bold yet graceful collection blends the delicate poise of ballet with a rugged and contemporary attitude, defining a new era of modern femininity that honours women who embrace both softness and strength. Taking centre stage at the launch was celebrity Mimi Lana, the face of the campaign. The event was a stylish celebration of creativity and self-expression, featuring a rotating music box photobooth, custom accessories workshops, and a whimsical gelato station inspired by the collection's colour palette. Adding an exclusive touch to the chic affair, the first 100 guests received exclusive FILA goodie bags to elevate the experience with a sense of premium flair. Watch Hype's Exclusive Reel: ALBION Infinesse Plump Bright Line Launch Last week, we hit up Since Then Bangsar to attend the launch of the ALBION Infinesse Plump Bright Line. The launch featured a skincare demonstration of its 5-step routine, which promotes an innovative skincare line that touches on skin brightness and firmness. ALBION also partnered with Since Then to curate an exclusive menu available for a limited time only. Here's what went down at the launch: Watch Hype's Exclusive Reel: 'First There Was Good Girl': Carolina Herrera Launches Very Good Girl Elixir EDP First, there was Good Girl. Then there was Very Good Girl. Now, meet Carolina Herrera's most intense scent yet, the Very Good Girl Elixir EDP. We hit up Glasshouse, Seputeh for the stunning launch for their newest scent featuring potent black cherry, bold red rose and radiant vanilla in gradient red iconic stiletto. The launch featured their newest products as well as a showcase of their premium scent line against the backdrop of a rich-red theme. Watch Hype's Exclusive Reel: Le French Festival 2025: A Year of Arts, Film & Oceans Le French Festival is playing the long game this year. Instead of cramming all the French goodness into a few weeks, the festival now stretches from March to November – giving every event its own spotlight. Whether you're into Francophone authors, French films ('The Count of Monte Cristo,' 'Linda veut du poulet!'), concerts, family workshops, or even digital art in November, this festival's basically a year-round cultural playlist. Right now, the French Film Festival is rolling through: Kuala Lumpur: until 25th May Penang: 22nd May to 1st June Johor Bahru: 29th May to 1st June Laurent Elisio Bordier of AFKL says this spread-out format helps each programme shine and ties in with ocean conservation ahead of the UN conference in Nice. Artistic Director Mathilde Tallin is hyped about the film lineup, while AF Penang's Michel Gonçalves calls it a celebration of connections – between art, language, and people. Watch Hype's Exclusive Reel: Joey Daud Drops 'Wamwamsam' – A Bold Spin On Experimental Pop Rock Artiste Joey Daud has released 'Wamwamsam,' a bold pop rock track with witty lyrics and a Borneo-flavoured rap by A.D from Isohbatos. The song promotes education and vision, blending catchy beats with social messages. Produced by Ilham and Hidayat Nasir under Luncai Emas, it comes with a nostalgic school-themed music video by Amen Khalid, teasing the upcoming Daud M film. Now streaming on Luncai Emas's YouTube, it's a fresh mix of styles that stands out in the local scene. Here's what went down at the launch: Watch Hype's Exclusive Reel:
Hype Malaysia
23-05-2025
- Entertainment
- Hype Malaysia
FILA Launches New Echappe VC V2 Collection In Malaysia & It's Everything!
Hang on to your footwear collection, sneakerheads, because FILA has launched the latest Echappe VC V2 Collection, where balletcore elegance meets gorpcore edge. This bold yet graceful collection blends the delicate poise of ballet with a rugged and contemporary attitude, defining a new era of modern femininity that honours women who embrace both softness and strength. Reflecting the campaign's tagline, 'Grace with Attitude,' the Echappe VC V2 makes a bold statement with its sleek Velcro strap, eye-catching outsole and breathable Ortholite insole for all-day freshness, support, and effortless style. Crafted for versatility, it comes in three timeless colourways — Grey, Black and Beige offering effortless styling for every movement or occasion. Taking centre stage at the collection's recent launch was Malaysian celebrity Mimi Lana, the face of the campaign, who brings the collection's message to life. 'To me, true style is about showing up fully as yourself, with quiet confidence and a sense of purpose. The Echappe VC V2 isn't just about how it looks, but how it makes you feel. It gives me the freedom to move, to express and to own my space. It celebrates the kind of femininity I believe in – strong, graceful and beautifully real. That's the kind of energy I hope every woman feels when she puts these on,' said the campaign ambassador. At the heart of the campaign lies the music box, a symbolic stage where elegance meets strength, capturing the spirit of modern femininity. This duality is reflected in the collection's balletcore-meets-gorpcore aesthetic, blending the fluid grace of ballet with the bold attitude of contemporary fashion. 'The launch of FILA Echappe VC V2 marks the third evolution of our best-selling Echappe series, building on the massive success of the Echappe collection last year. 'It reflects FILA's commitment to empowering individuality through versatile, fashion-forward designs that move with today's generation,' said Jimmy Jin Bohyun, Chief Executive Officer of Misto Malaysia Sdn. Bhd. The official launch event was a stylish celebration of creativity and self-expression, featuring a rotating music box photobooth, custom accessories workshops and a whimsical gelato station inspired by the collection's colour palette. Adding an exclusive touch to the chic affair, the first 100 guests received exclusive FILA goodie bags to elevate the experience with a sense of premium flair. Also present at the launch event were style icons Arina Nasirudin, Suzanne Lay, Belle Lim and Nana Bebu, who took part in a special sharing session to offer their personal thoughts and first impressions of the new FILA Echappe VC V2. The new FILA Echappe VC V2 collection is now available at official FILA stores in Sunway Pyramid, Pavilion KL, IOI City Mall, Pavilion Damansara Heights and FILA online. Follow FILA for more updates at @filasoutheastasia and @ Join the conversation and share your favourite looks featuring the Echappe VC V2 using the hashtag #FILA #FILAMY #FILASEA #EchappeVCV2.
New Straits Times
10-05-2025
- Entertainment
- New Straits Times
FILA set to launch new Echappe VC V2 collection
FILA is set to unveil the Echappe VC V2 collection, a footwear line that blends the delicate poise of ballet with a rugged and contemporary attitude, in a celebration of modern femininity. Carrying the campaign message 'Grace with Attitude', the collection highlights the contrast and harmony between softness and strength, with sleek Velcro straps, bold outsoles and breathable Ortholite insoles designed for all-day comfort and style. It will be available in three neutral colourways — grey, black and beige — offering versatility for everyday wear. Taking centre stage for the campaign is Malaysian actress Mimi Lana, who embodies the spirit of the collection. With every step, she seamlessly blends elegance and boldness, inspiring others to step into their own spotlight. RSVP FOR LAUNCH EVENT In the lead-up to the launch, FILA is inviting the public to take part in the Echappe VC V2 Game, where participants stand to win FILA vouchers. The launch event, scheduled for May 16 and 17 at Ilham Event Space in Kuala Lumpur, promises an immersive experience featuring interactive activities. Expect ankle accessory-making workshops, a music box-themed photobooth and a colour-inspired ice cream and coffee station. The first 100 attendees each day will also receive exclusive FILA goodie bags, while stocks last.
