FILA Launches New Echappe VC V2 Collection In Malaysia & It's Everything!
Hang on to your footwear collection, sneakerheads, because FILA has launched the latest Echappe VC V2 Collection, where balletcore elegance meets gorpcore edge.
This bold yet graceful collection blends the delicate poise of ballet with a rugged and contemporary attitude, defining a new era of modern femininity that honours women who embrace both softness and strength.
Reflecting the campaign's tagline, 'Grace with Attitude,' the Echappe VC V2 makes a bold statement with its sleek Velcro strap, eye-catching outsole and breathable Ortholite insole for all-day freshness, support, and effortless style.
Crafted for versatility, it comes in three timeless colourways — Grey, Black and Beige offering effortless styling for every movement or occasion.
Taking centre stage at the collection's recent launch was Malaysian celebrity Mimi Lana, the face of the campaign, who brings the collection's message to life.
'To me, true style is about showing up fully as yourself, with quiet confidence and a sense of purpose. The Echappe VC V2 isn't just about how it looks, but how it makes you feel. It gives me the freedom to move, to express and to own my space. It celebrates the kind of femininity I believe in – strong, graceful and beautifully real. That's the kind of energy I hope every woman feels when she puts these on,' said the campaign ambassador.
At the heart of the campaign lies the music box, a symbolic stage where elegance meets strength, capturing the spirit of modern femininity.
This duality is reflected in the collection's balletcore-meets-gorpcore aesthetic, blending the fluid grace of ballet with the bold attitude of contemporary fashion.
'The launch of FILA Echappe VC V2 marks the third evolution of our best-selling Echappe series, building on the massive success of the Echappe collection last year.
'It reflects FILA's commitment to empowering individuality through versatile, fashion-forward designs that move with today's generation,' said Jimmy Jin Bohyun, Chief Executive Officer of Misto Malaysia Sdn. Bhd.
The official launch event was a stylish celebration of creativity and self-expression, featuring a rotating music box photobooth, custom accessories workshops and a whimsical gelato station inspired by the collection's colour palette.
Adding an exclusive touch to the chic affair, the first 100 guests received exclusive FILA goodie bags to elevate the experience with a sense of premium flair.
Also present at the launch event were style icons Arina Nasirudin, Suzanne Lay, Belle Lim and Nana Bebu, who took part in a special sharing session to offer their personal thoughts and first impressions of the new FILA Echappe VC V2.
The new FILA Echappe VC V2 collection is now available at official FILA stores in Sunway Pyramid, Pavilion KL, IOI City Mall, Pavilion Damansara Heights and FILA online.
Follow FILA for more updates at @filasoutheastasia and @fila.malaysia. Join the conversation and share your favourite looks featuring the Echappe VC V2 using the hashtag #FILA #FILAMY #FILASEA #EchappeVCV2.
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Hype Malaysia
23-05-2025
- Hype Malaysia
FILA Launches New Echappe VC V2 Collection In Malaysia & It's Everything!
Hang on to your footwear collection, sneakerheads, because FILA has launched the latest Echappe VC V2 Collection, where balletcore elegance meets gorpcore edge. This bold yet graceful collection blends the delicate poise of ballet with a rugged and contemporary attitude, defining a new era of modern femininity that honours women who embrace both softness and strength. Reflecting the campaign's tagline, 'Grace with Attitude,' the Echappe VC V2 makes a bold statement with its sleek Velcro strap, eye-catching outsole and breathable Ortholite insole for all-day freshness, support, and effortless style. Crafted for versatility, it comes in three timeless colourways — Grey, Black and Beige offering effortless styling for every movement or occasion. Taking centre stage at the collection's recent launch was Malaysian celebrity Mimi Lana, the face of the campaign, who brings the collection's message to life. 'To me, true style is about showing up fully as yourself, with quiet confidence and a sense of purpose. The Echappe VC V2 isn't just about how it looks, but how it makes you feel. It gives me the freedom to move, to express and to own my space. It celebrates the kind of femininity I believe in – strong, graceful and beautifully real. That's the kind of energy I hope every woman feels when she puts these on,' said the campaign ambassador. At the heart of the campaign lies the music box, a symbolic stage where elegance meets strength, capturing the spirit of modern femininity. This duality is reflected in the collection's balletcore-meets-gorpcore aesthetic, blending the fluid grace of ballet with the bold attitude of contemporary fashion. 'The launch of FILA Echappe VC V2 marks the third evolution of our best-selling Echappe series, building on the massive success of the Echappe collection last year. 'It reflects FILA's commitment to empowering individuality through versatile, fashion-forward designs that move with today's generation,' said Jimmy Jin Bohyun, Chief Executive Officer of Misto Malaysia Sdn. Bhd. The official launch event was a stylish celebration of creativity and self-expression, featuring a rotating music box photobooth, custom accessories workshops and a whimsical gelato station inspired by the collection's colour palette. Adding an exclusive touch to the chic affair, the first 100 guests received exclusive FILA goodie bags to elevate the experience with a sense of premium flair. Also present at the launch event were style icons Arina Nasirudin, Suzanne Lay, Belle Lim and Nana Bebu, who took part in a special sharing session to offer their personal thoughts and first impressions of the new FILA Echappe VC V2. The new FILA Echappe VC V2 collection is now available at official FILA stores in Sunway Pyramid, Pavilion KL, IOI City Mall, Pavilion Damansara Heights and FILA online. Follow FILA for more updates at @filasoutheastasia and @ Join the conversation and share your favourite looks featuring the Echappe VC V2 using the hashtag #FILA #FILAMY #FILASEA #EchappeVCV2.
The Star
21-05-2025
- The Star
From gym to glam: Why the fashion industry is obsessed with sportswear right now
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'While Fila's heritage includes a strong link to sportswear, our brand has always embraced style as an integral part of our identity.' Malaysian actress Mimi Lana fronts the new campaign (pictured on the cover). She is seen in the visuals styling the shoe with her own distinctive fashion sense. 'It's a statement piece that adapts to different wardrobes, moods and identities,' Jin says, emphasising how sportswear has grown beyond its original function in athletic performance. Read more: Streetwear brands are flourishing in Malaysia's diverse fashion scene A growing demand Sean Chin, co-founder of Good Times, a brand that mixes urban outdoor style with performance-driven gear, says that Malaysians have always been quite sporty. He has, however, noticed a growing preference locally for clothing that is comfortable and functional, yet looks good. 'It's something we really care about – that is making clothes that you can move in, sweat in, and still wear out to meet your friends after,' he notes. His brand offers designs made from functional fabrics with technical details, but still stylish enough for everyday life. This philosophy is likely driving the shift where sportswear brands focus on creative direction, not just performance. 'Working out or being active doesn't mean you have to sacrifice style,' Chin says. As it stands, sports have long inspired fashion trends – case in point: the rise of the tenniscore aesthetic last year. Daniel Liljekvist, managing director and partner of Ascaro padel and social club, claims that consumers today expect their clothing to do more. His company was founded in Stockholm. It started out offering apparel for padel sport. 'Our clients are looking for technical functionality, but they also value refined design and elevated aesthetics. That particular blend of sport and style is no longer niche – it's becoming the standard,' he says. Sportswear's current prominence can probably be attributed to how fashion consumers respond to cultural shifts toward wellness, mobility and casual authenticity. Sporty eyewear are also seen as high fashion. Photo: Instagram/Oakley According to Liljekvist, there's a strong desire for garments that transition effortlessly from performance to lifestyle. 'People want pieces that move with them, on the court, in the city, at dinner, and still feel refined,' he shares. 'The future of activewear isn't about choosing between function and fashion – it's about designing for both, effortlessly.' Read more: The latest fashion trend sees people wearing hats over stockings... Looking to sports The sportswear trend is influencing other accessories makers too. Just consider how eyewear is leaning into athletic-inspired designs. Shield sunglasses – those characterised by their large, wraparound lens shapes, and usually worn for skiing, playing golf or cycling – are now making their way into everyday fashion as bold, futuristic accessories. Global eyewear giant EssilorLuxottica confirms this, saying that performance-style frames are popular. 'We're seeing the dynamic between fashion and function driving clear evolution in eyewear,' the company's spokesperson remarks. EssilorLuxottica cites the example of how Oakley is catching attention with its numerous sports-inspired eyewear. Other brands are also jumping on the bandwagon. Ray-Ban's models with larger silhouettes beautifully embody a sporty vibe. Even Prada, Burberry and Miu Miu have come up with shades that are fashionably bold, but still echo the sleek functionality of performance gear. 'From EssilorLuxottica's perspective, sporty eyewear is not only functional – it's a bold style statement. 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New Straits Times
10-05-2025
- New Straits Times
FILA set to launch new Echappe VC V2 collection
FILA is set to unveil the Echappe VC V2 collection, a footwear line that blends the delicate poise of ballet with a rugged and contemporary attitude, in a celebration of modern femininity. Carrying the campaign message 'Grace with Attitude', the collection highlights the contrast and harmony between softness and strength, with sleek Velcro straps, bold outsoles and breathable Ortholite insoles designed for all-day comfort and style. It will be available in three neutral colourways — grey, black and beige — offering versatility for everyday wear. Taking centre stage for the campaign is Malaysian actress Mimi Lana, who embodies the spirit of the collection. With every step, she seamlessly blends elegance and boldness, inspiring others to step into their own spotlight. RSVP FOR LAUNCH EVENT In the lead-up to the launch, FILA is inviting the public to take part in the Echappe VC V2 Game, where participants stand to win FILA vouchers. The launch event, scheduled for May 16 and 17 at Ilham Event Space in Kuala Lumpur, promises an immersive experience featuring interactive activities. Expect ankle accessory-making workshops, a music box-themed photobooth and a colour-inspired ice cream and coffee station. The first 100 attendees each day will also receive exclusive FILA goodie bags, while stocks last.
