Latest news with #Ortholite
Hypebeast
30-05-2025
- Entertainment
- Hypebeast
Moncler Presents Exclusive Trailgrip Momint Sneaker Designed by Tobe Nwigwe
American rapperTobe Nwigweis moving forward as a brand ambassador forMoncler, launching his first exclusive collaboration on his own Trailgrip Momint silhouette. The model is a new addition to Moncler's Trailgrip family, inspired by the color palette in his 2022 albummoMINTs. The utilitarian footwear model is birthed from Nwigwe's fashion vision, featuring a mixture of leather, suede, and nubuck on mint-hued uppers. Tonal 'Chukwu' stitching pays tribute to the artist's name, while GORE-TEX accents, Ortholite insoles, and Vibram Megagrip outsoles protect your kicks during outdoor excursions. Nwigwe brings his family together for an interactive campaign, presenting his limited-edition collaboration alongside his wife and four children. The family heads to the forest dressed in head-to-toe Moncler, riding inside a vintage Mercedes-Benz in color-coordinating hues. The Trailgrip Momint designed by Tobe Nwigwe will be released in limited quantities on May 31 viaMoncler. We spoke with the artist about his connection with the brand and his new collaboration. Read on to discover the interview. What is your earliest memory of Moncler? My earliest memory of Moncler might be in grade school… seeing my uncle in a puffer jacket. I never imagined I would be in a position to collaborate with them. What made you want to create the Momint Trailgrip with the brand? Creating the Trailgrip Momint with the brand was honestly a no brainer. Since day one, they have believed in my vision and my family, resulting in a partnership that feels effortless, authentic and purposeful. What was the core inspiration behind the shoes? For me, the core inspiration behind the shoes is at the heart of what I do and who I am. It's all about heritage, the journey, and purpose. Is there a particular story or message you're hoping to convey? The story behind this shoe is that exploration is an essential part of life. We are here to evolve, create, and fulfill our purpose, on and off the trail. What emotions or moods were you hoping to evoke? Just purpose.
Hype Malaysia
23-05-2025
- Entertainment
- Hype Malaysia
FILA Launches New Echappe VC V2 Collection In Malaysia & It's Everything!
Hang on to your footwear collection, sneakerheads, because FILA has launched the latest Echappe VC V2 Collection, where balletcore elegance meets gorpcore edge. This bold yet graceful collection blends the delicate poise of ballet with a rugged and contemporary attitude, defining a new era of modern femininity that honours women who embrace both softness and strength. Reflecting the campaign's tagline, 'Grace with Attitude,' the Echappe VC V2 makes a bold statement with its sleek Velcro strap, eye-catching outsole and breathable Ortholite insole for all-day freshness, support, and effortless style. Crafted for versatility, it comes in three timeless colourways — Grey, Black and Beige offering effortless styling for every movement or occasion. Taking centre stage at the collection's recent launch was Malaysian celebrity Mimi Lana, the face of the campaign, who brings the collection's message to life. 'To me, true style is about showing up fully as yourself, with quiet confidence and a sense of purpose. The Echappe VC V2 isn't just about how it looks, but how it makes you feel. It gives me the freedom to move, to express and to own my space. It celebrates the kind of femininity I believe in – strong, graceful and beautifully real. That's the kind of energy I hope every woman feels when she puts these on,' said the campaign ambassador. At the heart of the campaign lies the music box, a symbolic stage where elegance meets strength, capturing the spirit of modern femininity. This duality is reflected in the collection's balletcore-meets-gorpcore aesthetic, blending the fluid grace of ballet with the bold attitude of contemporary fashion. 'The launch of FILA Echappe VC V2 marks the third evolution of our best-selling Echappe series, building on the massive success of the Echappe collection last year. 'It reflects FILA's commitment to empowering individuality through versatile, fashion-forward designs that move with today's generation,' said Jimmy Jin Bohyun, Chief Executive Officer of Misto Malaysia Sdn. Bhd. The official launch event was a stylish celebration of creativity and self-expression, featuring a rotating music box photobooth, custom accessories workshops and a whimsical gelato station inspired by the collection's colour palette. Adding an exclusive touch to the chic affair, the first 100 guests received exclusive FILA goodie bags to elevate the experience with a sense of premium flair. Also present at the launch event were style icons Arina Nasirudin, Suzanne Lay, Belle Lim and Nana Bebu, who took part in a special sharing session to offer their personal thoughts and first impressions of the new FILA Echappe VC V2. The new FILA Echappe VC V2 collection is now available at official FILA stores in Sunway Pyramid, Pavilion KL, IOI City Mall, Pavilion Damansara Heights and FILA online. Follow FILA for more updates at @filasoutheastasia and @ Join the conversation and share your favourite looks featuring the Echappe VC V2 using the hashtag #FILA #FILAMY #FILASEA #EchappeVCV2.
New Straits Times
10-05-2025
- Entertainment
- New Straits Times
FILA set to launch new Echappe VC V2 collection
FILA is set to unveil the Echappe VC V2 collection, a footwear line that blends the delicate poise of ballet with a rugged and contemporary attitude, in a celebration of modern femininity. Carrying the campaign message 'Grace with Attitude', the collection highlights the contrast and harmony between softness and strength, with sleek Velcro straps, bold outsoles and breathable Ortholite insoles designed for all-day comfort and style. It will be available in three neutral colourways — grey, black and beige — offering versatility for everyday wear. Taking centre stage for the campaign is Malaysian actress Mimi Lana, who embodies the spirit of the collection. With every step, she seamlessly blends elegance and boldness, inspiring others to step into their own spotlight. RSVP FOR LAUNCH EVENT In the lead-up to the launch, FILA is inviting the public to take part in the Echappe VC V2 Game, where participants stand to win FILA vouchers. The launch event, scheduled for May 16 and 17 at Ilham Event Space in Kuala Lumpur, promises an immersive experience featuring interactive activities. Expect ankle accessory-making workshops, a music box-themed photobooth and a colour-inspired ice cream and coffee station. The first 100 attendees each day will also receive exclusive FILA goodie bags, while stocks last.
