FILA set to launch new Echappe VC V2 collection
FILA is set to unveil the Echappe VC V2 collection, a footwear line that blends the delicate poise of ballet with a rugged and contemporary attitude, in a celebration of modern femininity.
Carrying the campaign message 'Grace with Attitude', the collection highlights the contrast and harmony between softness and strength, with sleek Velcro straps, bold outsoles and breathable Ortholite insoles designed for all-day comfort and style.
It will be available in three neutral colourways — grey, black and beige — offering versatility for everyday wear.
Taking centre stage for the campaign is Malaysian actress Mimi Lana, who embodies the spirit of the collection. With every step, she seamlessly blends elegance and boldness, inspiring others to step into their own spotlight.
RSVP FOR LAUNCH EVENT
In the lead-up to the launch, FILA is inviting the public to take part in the Echappe VC V2 Game, where participants stand to win FILA vouchers.
The launch event, scheduled for May 16 and 17 at Ilham Event Space in Kuala Lumpur, promises an immersive experience featuring interactive activities.
Expect ankle accessory-making workshops, a music box-themed photobooth and a colour-inspired ice cream and coffee station. The first 100 attendees each day will also receive exclusive FILA goodie bags, while stocks last.
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