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Fashion Value Chain
3 days ago
- Entertainment
- Fashion Value Chain
Vinsmera Jewels ad redefines fashion; Jewellery is Beautiful for Everyone
Dr Vidhu Sekhar P (Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology-NIFT, Ministry of Textiles, Govt of India) The recent viral advertisement of Vinsmera Jewels, owned by Kambrath Brothers from Kannur, Kerala, has remarkably shown the boldness in breaking the traditional gender norms and its creative storytelling, which has captivated attention on new media platforms for both critics and audiences across the country. In the last two days (18th July), they received 1.9 million views and 62 K likes for their YouTube advertisement. This advertisement was broadcast in connection with the upcoming opening of a new showroom in Calicut, Kerala, scheduled for next month. The concept and the storyline of the ad showcase the behind-the-scenes of a jewellery photoshoot and the discussion. The storyline goes like this: Veteran Malayalam movie actor Mohanlal arrives on the set, and the Director briefs the context and introduces the female model, who is wearing the brand's diamond jewellery. The story narration twists when the jewellery disappears after the model leaves the location. The film crew desperately searches for the missing pieces. The film director and crew decided to break the news to Mohanlal, and the suspense was unveiled when they found Mohanlal in the vanity van, facing the mirror while wearing the ornaments. It was followed by a pin drop silence and the expressive performance of Mohanlal. Lal was wearing his everyday shirt and trousers paired with the necklace, bracelet, and ring, He was seen performing a classical dance with expressive hand gestures(mudras) that infused with intentionally feminine movements, an expression of self. The ad stands out for avoiding dialogue. Mohanlal's performance depends entirely on body language, facial expressions, and dance to convey joy and embody a gender-fluid persona. The ad ends with the director catching Mohanlal in the middle of his dance. Instead of tension, both burst into laughter, keeping the tone light and celebratory. Mohanlal, a highly respected actor in India known for his versatility and traditionally masculine on-screen persona, chose to elegantly wear women's jewellery without irony, caricature, or mockery. This challenged conventional norms in jewellery advertising and notions of gender roles in Indian media. The performance is earning acclaim for being bold and impactful. Fans and critics alike note that Mohanlal 'pushes boundaries in jewellery advertising' and 'seamlessly merges masculine and feminine elements,' earning praise for the actor's artistry, poise, and willingness to explore new expressions. Social media responded swiftly, filled with admiration for Mohanlal's bold move. Comments span from 'Absolutely brilliant' to 'No other actor blends femininity and masculinity so elegantly,' showing respect even from viewers who found the scene surprising or unconventional. The ad is seen as a pivotal moment for jewellery advertising in India, sparking discussions on representation and inclusivity in the country's luxury market. Krishnan Kambrath, Dinesh Kambrath, Anil Kambrath, and Manoj Kambrath make up the management team for Vinsmera with corporate offices in Dubai and India. They belong to Mozhara, a small village in Kerala's Kannur district. In Dubai, they established Al Mawsim Gold and Jewellery Factory LLC in 2008. In 2016, they launched Win Gold, their wholesale division. Initially, they focused on manufacturing and production. All team members have experience in retail, production, and wholesale. Starting as a small factory, they expanded to Dubai and Sharjah. They operate manufacturing and wholesale in Kannur and Trichur. They have a distinguished name in the jewellery industry, carrying forward the legacy of craftsmanship, precision, and incomparable expertise to redefine the essence of luxury. They are supported by a team of over 1,000 skilled artisans and advanced manufacturing units in India and the UAE. Their network spans over 12 countries, with imminent expansions into Singapore, Malaysia, the UK, and the USA. The company management aims to revolutionize the jewellery industry by blending artistry, innovation, and precision to create unique pieces. Their focus is on crafting timeless creations that tell a story, honour individuality, and stand the test of time. They aspire to become a globally recognised jewellery house, celebrated for their unmatched value, exceptional craftsmanship, and steadfast commitment to ethical sourcing. By sourcing top-quality materials from Italy, Singapore, Turkey, India, and Malaysia, they ensure their customers experience the finest jewellery.
The Hindu
4 days ago
- Business
- The Hindu
Three from A.P. selected for National Handloom Awards-2024
Three persons from Andhra Pradesh have been selected for the national-level Handloom Awards-2024 to be presented by President Droupadi Murmu during the 11th National Handloom Day celebrations on August 7 in New Delhi. Andhra Pradesh is one among five States to be receiving the Sant Kabir Handloom Award, given to recognise outstanding handloom weavers who have significantly contributed to the sector's growth. According to a release from the Ministry of Textiles on July 21 (Monday), Lakka Sreenivasulu has been chosen for Sant Kabir Handloom Award and the other two, Karnati Murali and Jujare Nagaraju, have been selected for the National Handloom Award for the year 2024. Lakka Sreenivasulu has been selected for his work on Venkatagiri Jamdhani sarees. Meanwhile, Karnati Murali and J. Nagaraju will be receiving the award for their contribution to Multi Diamond Tie and Dye Silk Saree, and Design Development respectively. According to the release, there are five Sant Kabir Awardees and 19 National Handloom Awardees this year. The Sant Kabir Awardee will receive a cash prize of ₹3.5 lakh, a gold coin, a certificate of recognition and a shawl. The National Handloom Awardees will receive a cash prize of ₹2 lakh, a certificate and a shawl.
New Indian Express
5 days ago
- Business
- New Indian Express
Telia Rumal Takes Telangana to twin triumphs
HYDERABAD: Once a luxury item for the elite, the iconic Telia Rumal, or 'oiled handkerchief', has become a symbol of the state's handloom renaissance. For the first time, the Ministry of Textiles has recognised both innovation and enterprise from the adopted homeland of this craft at the 2025 National Handloom Awards. Entrepreneur Gajam Narmada shattered stereotypes by becoming the first woman from Telangana to win a national award in the marketing category. Parallelly, young weaver Godu Pavan, who dyes silk with flowers and roots, earned acclaim for reviving traditional motifs using entirely natural colours. While originally from Chirala in Andhra Pradesh, Telia Rumal found a second home in Puttapaka village of Yadadri Bhuvanagiri district. Known for its intricate double ikat weave, the textile is crafted into square scarves traditionally used by both men and women. It has been accorded GI (Geographical Indication) status and remains one of the finest examples of Telangana's weaving heritage. Narmada, who belongs to a family of weavers in Shabdulapur village, Nalgonda district, began her journey in 2001, shuttling between her hometown and Hyderabad, selling sarees in small showrooms. At a time when handlooms struggled to find buyers, she knocked on every door, from Kalanjali to Chandana Brothers, marketing directly to stores and clients. In 2013, with Rs 10 lakh and her husband's support, she launched Gajam Narmada Handloom. Today, her brand has a turnover of `8 crore, employing 300 people and supplying across Indian metros. 'This award is not just a personal milestone, it's a recognition of every weaver I work with,' she tells TNIE. 'I was inspired by veterans like Gajam Govardhan and Gajam Anjaiah, and designer Gaurang. This honour will inspire many more women to join this industry.' Following father's footsteps In a parallel thread of legacy, Godu Pavan chose the loom over college. Son of national award-winning weaver Godu Srinu, Pavan set out to reimagine handloom sarees without a drop of chemical dye.
The Hindu
18-07-2025
- Business
- The Hindu
CITI calls for suggestions from MSME textile units on measures to alleviate the financial stress they face
The Confederation of Indian Textile Industry (CITI) has sought suggestions from the textile industry, especially those in the Micro, Small and Medium-scale (MSME) segment, on measures required to reduce the financial stress the units face. The Ministry of Textiles has done a detailed study on the credit access issues of the textile sector and the Textiles Secretary recently held a roundtable discussion on 'Credit Access Issues in the Textile Sector' to explore the potential solutions in consultation with industry, financial and policy institutions. It was pointed out at the meeting that the working capital needs for the textile industry are not captured well by the banks. The bank should understand better the long payment cycle, job work requirement, etc., and the other nuances of the textile industry and ensure that the industry has better access to bank credit. The risk perception in the textile industry is said to be another major deterrent, given the present rating systems, which are not textile centric. The Secretary sought suggestions from the stakeholders for a textile specific credit rating protocol. There are separate funds for various financing needs for sustainable production, like the energy efficiency fund, the water management fund, etc. There should be a consolidated 'Green Fund' for such investments in the textile sector. The stakeholders suggested that there should be a mechanism to monitor and ensure the industry has access to the Credit Guarantee Fund for Micro and Small Enterprises (CGTMSE) system. The industry reported problems in accessing and low utilisation of the fund. There should also be cluster-level credit facilitation centres. The industry can submit more suggestions so that the MSME units have better access to funds, the Confederation said.
Fashion Value Chain
16-07-2025
- Business
- Fashion Value Chain
Nobel Hygiene Secures ₹25 Cr PLI Grant for FY 2024–25
Nobel Hygiene, a leading Indian player in the hygiene products sector, has been awarded ₹25 crore under the Production Linked Incentive (PLI) scheme by the Ministry of Textiles for FY 2024–25. Out of more than 50 applicants in the diaper segment, Nobel Hygiene is one of only two companies selected—an acknowledgment of its strong commitment to boosting domestic manufacturing and furthering the Indian government's Atmanirbhar Bharat mission. This prestigious recognition underscores the company's strategic efforts to strengthen India's hygiene sector. It follows Nobel Hygiene's recent ₹180 crore investment in a new greenfield manufacturing facility. The state-of-the-art plant is designed to enhance production capabilities, integrate cutting-edge technologies, and support the company's growing presence across the country. The PLI grant will play a pivotal role in driving innovation, efficiency, and self-reliance in India's hygiene manufacturing ecosystem. The incentive allows Nobel Hygiene to scale operations and meet increasing domestic demand, especially in underserved markets where access to quality hygiene products remains a priority. In light of this milestone, the company is open to facilitating a conversation with Mr. Nikhil Datye, CFO, Nobel Hygiene, to delve deeper into this achievement. Key topics for discussion include: The strategic importance of the Ministry of Textiles' recognition How the PLI grant is accelerating product innovation within the hygiene sector The company's roadmap for scaling operations and aligning with national self-sufficiency goals With this support, Nobel Hygiene is positioned to lead a transformative shift in India's hygiene landscape while contributing meaningfully to the textile sector's modernization. The company's role in building capacity and leveraging local capabilities serves as a model for how public-private synergy can drive sustainable and inclusive industrial growth.
