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Fashion Value Chain
12 hours ago
- Business
- Fashion Value Chain
Power of Community-Driven Approaches in Indian Fashion
Avantika Kejale, Fashion Management Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India. Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India. The Indian fashion industry too faces the economic uncertainty due to changing consumer behaviors, and increasing competition. To stay ahead, brands focus on building genuine communities that foster loyalty and advocacy. By adopting community-driven approaches, Indian fashion brands can create lasting relationships with customers. The Indian fashion market is influenced by factors like fluctuating consumer confidence, rising costs, and shifting spending habits. As per a report by McKinsey & Company, Indian consumers are becoming more discerning, seeking brands that align with their values and offer personalized experiences. Building Communities for Indian Fashion brands have many advantages. Indian consumers are looking for brands that align with their values and beliefs. Brands that promote sustainability, inclusivity, and social responsibility are more likely to resonate with Indian consumers. They seek emotional connections with brands that go beyond just products. Brands that create memorable experiences and engage with their customers on a personal level can build strong loyalty. Indian fashion brands need to understand the cultural nuances and preferences of their target audience. By incorporating local elements and themes, brands can create a sense of belonging among their customers. Few leading Indian brands have successfully built communities. Fab-India has created a community of customers who share similar values by promoting sustainable and eco-friendly practices. Their focus on traditional Indian crafts and textiles has also helped them build a loyal customer base. Manyavar, the ethnic wear brand has built a strong community around its brand by promoting cultural heritage and traditional values. Their festive collections and social media campaigns have helped them engage with customers and create a sense of belonging. Sabyasachi, the luxury Indian fashion brand has created a community of customers who appreciate high-end craftsmanship and attention to detail. Their bespoke designs and personalized experiences have helped them build a loyal customer base. Tata Cliq through their e-commerce platform has created a community of fashion enthusiasts through its 'Cliq Insider' program, offering exclusive benefits and early access to new products. W for Woman fashion brand has built a community around body positivity and self-love, promoting inclusivity and diversity in its marketing campaigns. There are different approaches followed by brands to build communities. Brands create communities around activities like yoga, fitness, or cultural events. Through yoga, brands partner with influencers and fitness enthusiasts to create a community around wellness and mindfulness. They Build communities around charismatic founders or brand ambassadors. Fashion brands make personal connection with the stories of founders and on their values, creating a personal connection with customers. Brands create communities around shared values like sustainability, inclusivity, or social responsibility. Sustainable fashion brands engage with customers who share similar values and promote eco-friendly practices. Building genuine communities is crucial for Indian fashion brands to stay ahead in the market. With consumers increasingly seeking connections centered around camaraderie and purpose, brands must shift from mere marketing buzzwords to meaningful relationships.
Fibre2Fashion
5 days ago
- Business
- Fibre2Fashion
India Issues Jute Stock Control Order to boost raw jute supply
Indian Ministry of Textiles has issued jute stock control order for jute mills, balers and all types of traders, dealers, agencies and stockists in the country. It is considered that stock control order may increase availability of raw jute in the country as industrial units and traders will have to sell their excessive stocks within stipulated period. Moloy Chandan Chakrabortty, Jute Commissioner under the Ministry of Textiles has issued a notification recently. As per the notification, Jute commissioner has determined stock limit under the provisions of Jute and Jute Textiles Control Order, 2016. The control order issued with immediate effect. India's Ministry of Textiles has issued a jute stock control order to improve raw jute availability. Balers, traders, and mills must reduce excess stocks to set limitsâ€'1,500 quintals for balers, 300 quintals for traders, and two months' use for mills. Delayed monsoon has slowed sowing, raising prices to ₹6,800â€'7,200 per quintal, which is above the MSP of ₹5,650 per quintal. Balers who are having raw jute bailing press in the same premises cannot hold more than specified quantity. Maximum quantity of raw jute is fixed at 1,500 quintals for bailers. The limit for traders, dealers, agencies, and stockists will be 300 quintals. Jute mills and manufacturing units of jute goods can hold raw jute of 2 months consumption. Jute traders and industrial units cannot purchase fresh stock until they do not bring their stock below the limit. If they fail to comply the order, it will be punishable under the control order. It is to be noted that jute sowing got delayed due to slow monsoon in jute growing districts of West Bengal. This may widen gap in demand and supply in July and August months. Raw jute prices have already shot up to ₹6,800-7,200 per quintal, which is already higher than the minimum support price of ₹5,650 per quintal. Fibre2Fashion News Desk (KUL)
The Hindu
27-05-2025
- General
- The Hindu
Meet Om Prakash Galav, 15th generation potter, who brings his pots to Bangalore Dastkar Bazaar 2025
Om Prakash Galav is a potter from Ramgarh Alwar, Rajasthan. A 15th generation potter, he is born into a family of potters and says it was destiny that decided he tread this path as a career. 'I could not study beyond class 10 as my answer sheets went missing!' Galav says over a call from Rajasthan. Though he tried to rewrite the exam, Galav says something or the other went wrong. 'Financially, the family was struggling and I joined my father, the late Fateh Ram Prajapat, in the family craft.' As he explored pottery, Galav says he did not feel like returning to academics. 'I did try to take up a stable job and applied for the IPS in 2008. I cleared theory, but a couple of days ahead of the physical exam, I met with an accident and could not make it for the exam.' Apart from traditional craft pieces, the 42-year-old Galav also creates pots, pans and lampshades out of clay. 'The aim is to not compromise on tradition and ancient techniques, yet create designs that will appeal to today's users.' Galav works in round forms, and specialises in miniature pottery, a set of 1.2mm vessels including pots, hookahs and bottles, which drew him into the spotlight. 'I started making miniatures in 2011, today it has become a trend.' Today he is the winner of the International Craft Awards (Master Artisan Male of the Year 2017) a Certificate of Participation in the Nantong Contemporary Craft Biennale-China (2014), WCC Award of Excellence for Handicrafts (2014 and 2012), and National Award (2010) by office of the Development Commissioner of Handicrafts, Ministry of Textiles, Government of India. Galav is also an advocate for environmental conservation, which he propagates through his creations and also visits educational institutes and conducts workshops, seminars and demonstrations. Galav specialises in Kagazi Alwar pottery. 'We work with very thin clay . People worry about the longevity of the craft, but it is sturdier than one can imagine and will break only if it is dropped.' Kagzi, explains Galav, translates to paper, where the pottery is created with thin, clay moulds. 'Sometimes the clay is as light as paper. This was a dying art and my brothers and I do our best to keep it alive to keep the family legacy going.' One of his largest creations is a huge clay hookah, that depicts the various stages of addiction to tobacco. This was unveiled by the Health Minister of Rajasthan and is installed at the Sawai Man Singh Hospital in Jaipur. It is more challenging to be an artisan today, says Galav. 'You are competing with industrialised products, designed by AI, which are utilitarian and artistic. There are those people who look at the craftsmanship . It is a choice each person makes. Things will get better only if everyone, government, craftspeople and the customers work collectively to make art a daily part of life.' Galav's works have found a place in collectors' homes, interior designers and kitchenware with the middle class. 'We hardly get any returns in this, but wanted our work to be accessible to all and make tea lights holders, vases and lamps. Creating cookware, is special for Galav. 'It is a social responsibility as a potter, because cooking in clay is healthy and environmentally sustainable too.' A father of two girls, he says he is educating them and also teaching them craftsmanship. 'One has written her NEET. She is free to pursue her dreams or join the family tradition. Galav will bring his products to Bengaluru as part of Bangalore Dastkar Bazaar 2025. 'I will not be able to stay for more than a day, but my brother, Ishver Singh, also an artisan, will represent the family at bazaar.' Bangalore Dastkar Bazaar 2025 will be held at Freedom Park, Bengaluru from May 28 to June 3, between 11am and 8pm.
Fashion Value Chain
09-05-2025
- Business
- Fashion Value Chain
Sustainability in Crafting Conscious Home Décor for Eco-Friendly Living
Srinidhi Rajadurai, Post-Graduate Academic Scholar in Fashion Management, National Institute of Fashion Technology, Ministry of Textiles, Daman campus Introduction As consumers increasingly prioritise environmental responsibility and eco-friendliness, the home décor industry is shifting towards sustainable practices. Sustainability in home décor include not only the use of eco-friendly materials but also the adoption of responsible production methods, reduced waste, and energy-efficient designs. With the growing awareness of climate change and its impact on our planet, homeowners are seeking ways to create living spaces that are not only aesthetically pleasing but also environmentally conscious. In this context, sustainability plays a vital role in shaping the future of home décor, influencing consumer choices, and driving innovation in the industry. In 2024, the global home décor market was valued at approximately USD 747.75 billion and is projected to grow to USD 1,097.51 billion by 2032, with a compound annual growth rate (CAGR) of 4.58%. The U.S. market is expected to reach USD 305.51 billion by 2032, reflecting the overall growth trend in the industry. The Asia Pacific region is a significant contributor to this growth, driven by factors such as urbanization, rising disposable incomes, and increased consumer spending. The home décor industry is indeed evolving, with a notable shift towards prioritizing sustainability, reflecting changing consumer preferences for eco-friendly products. From Aesthetics to Environmental Responsibility Sustainable design focuses on reducing negative impacts on the environment and enhancing the health and comfort of building occupants. In Modern design, sustainability has emerged as one of the core themes which focus on the use of materials of construction, their extraction, and production. A decor shift that seeks to balance the environmental consequences associated with traditional adornment trends while allowing consumers to exist in what can be described as mindful living spaces. Eco-Friendly Materials Redefining Interiors & Home Décor Sustainable décor starts with smart material choices. People today look for natural, eco-friendly materials that are gentle on the planet and still look great in their homes. Bamboo is a fast-growing, renewable option used for furniture and flooring. The reclaimed Wood adds rustic charm while repurposing discarded timber. The Cork that are harvested without harming trees are ideal for insulation and flooring. The artificial dried flowers are durable, aesthetic, and water-conserving. A notable example is Laurence Carr Inc., a U.S.-based firm that introduced a sustainable capsule collection in 2023. The collection features sculptural vessels made from patented biomaterials such as Stonecast, Naturescast, and Nucast lightweight, durable, and more sustainable than traditional metal or stone. Sustainable design favours timeless aesthetics and durability. High-quality craftsmanship, neutral tones, and adaptable forms ensure that furnishings stay stylish across trends, reducing the need for frequent replacements. Upcycling and repurposing further extend the lifecycle of existing materials. Circular design practices transform how products are made, used, and reused. Home décor brands are embracing remanufacturing, recycling, and take-back programs. Meanwhile, minimalist and biodegradable packaging is replacing plastic-heavy alternatives, reducing waste at every touchpoint. Today's consumers expect transparency. Brands are responding by sharing details about sourcing, supply chains, and sustainability certifications, allowing consumers to make informed and ethical choices. Sustainable décor is not just better for the planet but it's better for people too. Non-toxic finishes, natural fibres, and indoor plants enhance air quality and create soothing, health-conscious environments. Challenges and Future on the Path to Sustainability Despite momentum, challenges persist. Higher upfront costs, lack of awareness, and limited availability of eco-friendly options can hinder widespread adoption. However, innovation and growing consumer demand are steadily addressing these barriers. Sustainability in home décor is no longer a niche trend; it is a global imperative. As consumers become more eco-conscious, brands must continue innovating, educating, and delivering décor solutions that are as kind to the planet as they are beautiful. The future of interior design & home decor lies in spaces that reflect not only personal style but also environmental integrity.
Fashion Value Chain
09-05-2025
- Business
- Fashion Value Chain
Indian Textiles Lands in a Safer Zone; China Bears the Brunt
Ms. Nandana Geevarghese, Post-Graduate Academic Scholar in Fashion Management, National Institute of Fashion Technology, Ministry of Textiles, Daman campus Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Daman campus Introduction The ongoing trade-tariff tensions between the U.S. and China have created a ripple effect in the global textile industry, presenting India with a unique opportunity to capitalize on the shifting dynamics. As the U.S. imposes tariffs on Chinese textiles, Indian manufacturers are poised to gain from increased demand and investment. With its vast workforce, growing infrastructure, and government initiatives to support the sector, India has the potential to emerge as a key player in the global textile market. This article explores how the U.S.-China trade war could reshape the Indian textile industry and what opportunities and challenges lie ahead. The latest 125% tariff imposed by the United States on Chinese goods has rocked the world trading system. Although meant to challenge China's hegemony and safeguard home businesses, this forceful governmental action is resonating across Asia, especially in India. India has a great chance to increase its presence in the global textile sector as multinational clothing companies rethink their procurement policies. But grabbing that chance will call for reform as well as agility. The Tariff and Its Immediate Effects For years, China, the top exporter of textiles worldwide, has been the pillar of global textile sourcing. For American importers, the increased U.S. tariff makes Chinese textiles much more costly, which forces them to seek other sources. Suddenly front and centre as suitable successors are nations like Vietnam, Bangladesh, and India. India is a natural competitor with its large manufacturing base and plenty of raw supplies. Early signs clearly show an increase in U.S. searches and orders diverted to Indian vendors, particularly for cotton-based textiles. Industry leaders' comments that 'The impact of tariff hike will be positive on India. China is a major competitor of India in the market of the US,' says Sanjay K Jain, Chairman of the ICC National Textile Committee. 'The trade war between USA and China has provided a good opportunity to India in the textile sector,' adds Prabhu Dhamodaran, Convenor of the Indian Texpreneurs Federation. India's Competitive Strengths India's textile industry several inherent advantages. We have a comprehensive supply chain that spans from cotton cultivation to finished apparel. The Government supports the industry with schemes like the Production Linked Incentive (PLI) for textiles. The skilled workforce is large enough with deep expertise in fabric and garment production. Our sustainability initiatives are gaining traction with eco-conscious global brands. These attributes position India well to step into the void created by the U.S.-China trade rupture. Challenges to Overcome However, the Indian path to textile dominance is not without obstacles. There is a huge gap in Infrastructure. The Port congestion, inconsistent electricity supply, and logistical delays increase lead times. The ease of doing business is not that much easy. Despite improvements, the regulatory hurdles remain a concern for foreign buyers. Rivals like Bangladesh and Vietnam often offer lower labour and production costs. We did not have self-sufficiency in synthetic fibre production. Many of which still come from China, creating potential bottlenecks. To fully capitalize on shifting global trade flows, India must tackle these systemic issues with urgency. Potential for Structural Growth The situation as it stands provides more than simply a temporary surge in orders. Used properly, it could cause structural expansion in India's textile exports. Within reach are more foreign investment, more integration into worldwide supply chains, and a change toward high-value areas including technical textiles and performance apparel. Moreover, India could present itself as a major ally for companies trying to diversify their procurement, a strategy driven by geopolitical concerns and upheavals during the epidemic. Long-Term Implications In the long run, India's success will depend on its ability to modernize infrastructure and manufacturing units. How well we can streamline export procedures and compliance standards that can attract and retain foreign investment. The adoption of digital transformation and Industry 4.0 practices need a quick fast forward. With these steps, India could redefine its role in the global textile value chain. Conclusion The U.S. tariffs on Chinese textiles have triggered a global reshuffling of supply chains. For India, this disruption offers a once-in-a-generation chance to rise as a dominant textile exporter. But converting opportunity into enduring success will require strategic investments, policy support, and industry-wide transformation. If India can meet the moment, it will not just be responding to a trade shift, it will be reshaping its own future in global fashion and manufacturing.
