Latest news with #MiuMiuBeauty
Yahoo
2 days ago
- Entertainment
- Yahoo
Gisou Names Rosie Huntington-Whiteley Global Brand Ambassador
Gisou has named Rosie Huntington-Whiteley as its first global brand ambassador. 'You really have to find the right match, and we have found that in Rosie,' said Negin Mirsalehi, founder of the premium honey-based hair and beauty brand. 'She's such a style icon with a very loyal community. Everything she does is on-point — her own branding, collaborations, the natural love for Gisou that she's always had. More from WWD EXCLUSIVE: Miu Miu Beauty Writes a New Chapter With Miutine, Fronted by Emma Corrin Avon International Is for Sale Odele and Susan Alexandra Are Making Bag Charms Now 'And, of course, her hair is really iconic, as well,' continued Mirsalehi. 'So, it was such a natural step for us.' Mirsalehi explained signing on a global ambassador also made sense now, as Gisou moves into a new product category — styling. Huntington-Whiteley, a model, actress and entrepreneur, will front Honey Milk 5-in-1 Styling Cream. 'Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit,' said Huntington-Whiteley in a statement. 'I've long admired Gisou's commitment to quality, heritage and innovation.' Huntington-Whiteley has also had tie-ins with Gisou before, appearing at its London pop-up, for instance. 'We never work with people on [any level] without that really intrinsic love for the products and the brand,' said Mirsalehi. Honey Milk 5-in-1 Styling Cream is billed to give up to three days of 'style memory' and has a formula containing Mirsalehi honey, from the Mirsalehi Bee Garden, and hydrolyzed milk protein. It also contains hyaluronic acid. According to Gisou: 'The lightweight, milky formula provides flexible hold, intense hydration, frizz control, glazed shine and heat protection up to 230 degrees Centigrade/450 degrees Fahrenheit.' It claims the product results in hair becoming 10-times smoother, as well. Mirsalehi likens it to a milky facial toner, but for hair. 'It's really the skinification of hair,' said Maurits Stibbe, Gisou cofounder. Honey Milk 5-in-1 Styling Cream and its campaign will launch on Wednesday. The 150-ml. tube will retail for $29. 'This campaign celebrates the idea that hair is your best accessory — deeply personal and a true reflection of your identity,' said Huntington-Whiteley. 'I'm excited to share that message.' Mirsalehi said she listens to Gisou's community about its wants. 'More than ever, people are talking about lasting holds that they're missing,' she explained. 'I personally am known for not using hairspray.' Mirsalehi has six generations of beekeeping in her family. The Gisou brand was born from her passion for bees and honey. She said the brand is selling strongly at Sephora. It is set to launch in Space NK in London on Friday. 'Next to hair care, we have lip oils, which have been very successful,' said Stebbe, adding they're popular due to being honey-infused, their different colors and payoffs. 'But specifically, also because of the design of the bottle.' That has a curvy shape. 'There's more to come also in this space, next to hair in the lip space,' he teased. 'There's something very exciting coming.' Stibbe said the honey ingredient allows Gisou to play in different categories. 'We have permission from our customers to do that,' he explained. 'We see enormous opportunity to do more with care and lips.' The bestseller in Gisou's portfolio, which has about 20 products, is the Honey Infused Hair Oil, its first product to launch. The U.S. is the brand's biggest market, making up about 50 percent of Gisou's sales, followed by Europe, which generates approximately 35 percent. The Middle East and Australia come next. Best of WWD Celebrity Colorist Kadi Lee Shares Tips to Protect Hair From Summer's Triple Threats: Sun, Saltwater and Chlorine Kris Jenner's Changing Looks Through the Years and Her New Beauty Routine The 2025 100 Greatest Hair Products of All Time
Elle
2 days ago
- Entertainment
- Elle
Emma Corrin Thinks Elizabeth Bennet Would Smell Like Miu Miu's Newest Fragrance
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. In the eccentric world of Miu Miu Beauty, a 'Miutine' is a free spirit who navigates life effortlessly, on their own terms. It's also the name of the Italian brand's new strawberry, gardenia, and brown sugar scent and could apply just as easily to the fragrance's face, Emma Corrin. In Corrin's words, someone is a Miutine if they are 'an insanely clever person, really funny, and completely outside the box.' The actor thinks the term also encapsulates Elizabeth Bennet, the beloved character they are slated to play in Netflix's upcoming adaptation of Jane Austen's Pride and Prejudice, saying: 'She's the most irreverent soul we have, isn't she?' Below, ELLE caught up with Corrin on their beauty routine and their go-to Miu Miu accessory—plus we played a game of smell association with their characters. It bookends the day. It's the first thing you do in the morning and the last thing you do at night. It's the foundation of everything, really. I'm a very smell-oriented person, I always have been. Scent plays a huge part in my life. It makes me think about summer. Like light things. It's got incredibly rich but elegant notes of strawberry, gardenia, and brown sugar. It's decadent, but elegant and sweet. And sophisticated. To me, it means independence, freedom, creative expression, and irreverence. [Someone with] a rebellious and independent spirit. Oh, my gosh. The bags. And the glasses. I'm quite a natural beauty person, so my routine is very skin care oriented. I feel most comfortable in no-makeup makeup—polished but subtle. Ooh. I remember actually smelling her perfume that she used to wear. It was a blue flower, maybe an iris or something, but lilac-y. It was very fresh and very feminine. It was beautiful. Like earth. Oh, actually, maybe something metal-y, maybe a bit metallic. I don't know why I think that. I think Dorothy would smell like roses, a really classic rose scent. There's something very original and classic about that. She's a classic period character. I think she would smell like Miutine. She beats to her own drum. I'm very excited about it. It's a once-in-a-lifetime role. Pride and Prejudice comes around once a generation, and there hasn't been a new adaptation since 2005, which is a really long time. There are themes in it that will be everlastingly relatable for everyone. It's a comedy, it's so fun and so funny. It's going to be a riot, and I can't wait to work with Olivia [Colman] and Jack [Lowden]. It'll be brilliant. This interview has been edited and condensed for clarity. A version of this story appears in the September 2025 issue of ELLE. GET THE LATEST ISSUE OF ELLE
Grazia USA
3 days ago
- Entertainment
- Grazia USA
Miu Miu Beauty is Back With Miutine Eau de Parfum, an Ode to Joyful Rebellion
Photo by Chaumont Zaerpour Youthful irreverence in a bottle! Miutine Eau de Parfum marks a major moment for the spirited fashion house — a re-emergence of Miu Miu Beauty and a fresh license to spread its audacious wings into the fragrance world. And this scent is no ordinary spritz, absolutely not just another set of pretty notes to simply dab on one's wrist. The elements of Miutine — the name of which is a play on the French word 'mutine,' meaning rebel — bring to life the very ethos of Miu Miu, and a rare opportunity to play by one's own rules. The Scent of Rebellion To capture the essence of this character who exudes a wide, knowing smile with a mischievous wink and nod, master perfumer Dominique Ropion put an iconic twist on a chypre composition of bright citrus, florals and an earthy patchouli base by adding a pop of wild strawberry and sumptuous brown sugar accords. The result: an unexpected, cheeky take on a traditional feminine fragrance. 'I started with a classic and I twisted it with a surprising resonance, a harmony of mischievous freshness and opulent sensuality,' she says. When it came to sourcing notes, specifics were key. Ropion chose Mara des Bois strawberries, a unique variety available for harvest just once a year. The juicy, jammy flesh of these berries is renowned amongst the culinary set in Paris, often becoming the nectar of choice for fine French pastry chefs. 'The vibrancy and regressive aspect of wild strawberry brings a lively and cheerful dimension to the scent, evoking a sense of joy and spontaneity,' she says. A Face That Resonates Emma Corrin stars in the Miu Miu Beauty Miutine campaign / Photo by Chaumont Zaerpour Who better to bring the scent to life than boundary-breaking English actor Emma Corrin, the very embodiment of the Miu Miu vibe? In the campaign directed by filmmaker Hailey Benton Gates, they browse a towering bookshelf in a whimsical library, searching for the perfect word in a dictionary before landing on 'Miutine' and literally bringing the word to vivid reality. 'The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It's one for the free spirits,' says the Golden Globe winner, next up in Netflix's adaptation of Pride & Prejudice. From Brand to Bottle Miu Miu Beauty Miutine Eau de Parfum, $172 for 100ml. SHOP NOW For those who've coveted Miu Miu's accessories, the fragrance bottle offers an opportunity to lean into their iconic codes. The fragrance is housed in a bottle carved in the pattern of the brand's distinctive matelassé leather and the pale ochre juice and navy type are reminiscent of the chic shades synonymous with the line. And perhaps the most exciting news? Word has it that Muitine may just be the first taste of Miu Miu Beauty. We look forward to a world of unconventional whimsy!
