Miu Miu Beauty is Back With Miutine Eau de Parfum, an Ode to Joyful Rebellion
Youthful irreverence in a bottle! Miutine Eau de Parfum marks a major moment for the spirited fashion house — a re-emergence of Miu Miu Beauty and a fresh license to spread its audacious wings into the fragrance world.
And this scent is no ordinary spritz, absolutely not just another set of pretty notes to simply dab on one's wrist. The elements of Miutine — the name of which is a play on the French word 'mutine,' meaning rebel — bring to life the very ethos of Miu Miu, and a rare opportunity to play by one's own rules. The Scent of Rebellion
To capture the essence of this character who exudes a wide, knowing smile with a mischievous wink and nod, master perfumer Dominique Ropion put an iconic twist on a chypre composition of bright citrus, florals and an earthy patchouli base by adding a pop of wild strawberry and sumptuous brown sugar accords. The result: an unexpected, cheeky take on a traditional feminine fragrance. 'I started with a classic and I twisted it with a surprising resonance, a harmony of mischievous freshness and opulent sensuality,' she says.
When it came to sourcing notes, specifics were key. Ropion chose Mara des Bois strawberries, a unique variety available for harvest just once a year. The juicy, jammy flesh of these berries is renowned amongst the culinary set in Paris, often becoming the nectar of choice for fine French pastry chefs. 'The vibrancy and regressive aspect of wild strawberry brings a lively and cheerful dimension to the scent, evoking a sense of joy and spontaneity,' she says. A Face That Resonates Emma Corrin stars in the Miu Miu Beauty Miutine campaign / Photo by Chaumont Zaerpour
Who better to bring the scent to life than boundary-breaking English actor Emma Corrin, the very embodiment of the Miu Miu vibe? In the campaign directed by filmmaker Hailey Benton Gates, they browse a towering bookshelf in a whimsical library, searching for the perfect word in a dictionary before landing on 'Miutine' and literally bringing the word to vivid reality. 'The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It's one for the free spirits,' says the Golden Globe winner, next up in Netflix's adaptation of Pride & Prejudice. From Brand to Bottle Miu Miu Beauty Miutine Eau de Parfum, $172 for 100ml. SHOP NOW
For those who've coveted Miu Miu's accessories, the fragrance bottle offers an opportunity to lean into their iconic codes. The fragrance is housed in a bottle carved in the pattern of the brand's distinctive matelassé leather and the pale ochre juice and navy type are reminiscent of the chic shades synonymous with the line.
And perhaps the most exciting news? Word has it that Muitine may just be the first taste of Miu Miu Beauty. We look forward to a world of unconventional whimsy!
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Grazia USA
a day ago
- Grazia USA
Miu Miu Beauty is Back With Miutine Eau de Parfum, an Ode to Joyful Rebellion
Photo by Chaumont Zaerpour Youthful irreverence in a bottle! Miutine Eau de Parfum marks a major moment for the spirited fashion house — a re-emergence of Miu Miu Beauty and a fresh license to spread its audacious wings into the fragrance world. And this scent is no ordinary spritz, absolutely not just another set of pretty notes to simply dab on one's wrist. The elements of Miutine — the name of which is a play on the French word 'mutine,' meaning rebel — bring to life the very ethos of Miu Miu, and a rare opportunity to play by one's own rules. The Scent of Rebellion To capture the essence of this character who exudes a wide, knowing smile with a mischievous wink and nod, master perfumer Dominique Ropion put an iconic twist on a chypre composition of bright citrus, florals and an earthy patchouli base by adding a pop of wild strawberry and sumptuous brown sugar accords. The result: an unexpected, cheeky take on a traditional feminine fragrance. 'I started with a classic and I twisted it with a surprising resonance, a harmony of mischievous freshness and opulent sensuality,' she says. When it came to sourcing notes, specifics were key. Ropion chose Mara des Bois strawberries, a unique variety available for harvest just once a year. The juicy, jammy flesh of these berries is renowned amongst the culinary set in Paris, often becoming the nectar of choice for fine French pastry chefs. 'The vibrancy and regressive aspect of wild strawberry brings a lively and cheerful dimension to the scent, evoking a sense of joy and spontaneity,' she says. A Face That Resonates Emma Corrin stars in the Miu Miu Beauty Miutine campaign / Photo by Chaumont Zaerpour Who better to bring the scent to life than boundary-breaking English actor Emma Corrin, the very embodiment of the Miu Miu vibe? In the campaign directed by filmmaker Hailey Benton Gates, they browse a towering bookshelf in a whimsical library, searching for the perfect word in a dictionary before landing on 'Miutine' and literally bringing the word to vivid reality. 'The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It's one for the free spirits,' says the Golden Globe winner, next up in Netflix's adaptation of Pride & Prejudice. From Brand to Bottle Miu Miu Beauty Miutine Eau de Parfum, $172 for 100ml. SHOP NOW For those who've coveted Miu Miu's accessories, the fragrance bottle offers an opportunity to lean into their iconic codes. The fragrance is housed in a bottle carved in the pattern of the brand's distinctive matelassé leather and the pale ochre juice and navy type are reminiscent of the chic shades synonymous with the line. And perhaps the most exciting news? Word has it that Muitine may just be the first taste of Miu Miu Beauty. We look forward to a world of unconventional whimsy!
Local Italy
28-06-2025
- Local Italy
Bezos, Sánchez say 'I do' in a divided Venice
"This city seems impossible! It can't exist and yet, here it is!" an enchanted Bezos told a La Repubblica journalist Thursday who got close to the magnate as he whizzed around the canals by boat. But protesters had a different view, wondering how long Venice can endure: While the billionaires party, activists say the fragile city is sinking, overrun by tourists, and a victim of depopulation as locals unable to pay soaring rents are forced out. "No Kings, No Bezos" read a sign in green neon projected on the St Mark's Campanile tower on Thursday night. Serenaded Sánchez late Friday posted a photo on Instagram -- under a new name, laurensanchezbezos -- showing her in a long flowing white dress and him in black tie, though it did not provide any indication where it was taken. Bezos and Sánchez, a former news anchor and entertainment reporter, celebrated their nuptials with guests including Kim and Khloe Kardashian, Oprah Winfrey and Orlando Bloom. The tech magnate, 61, and Sánchez, 55, are staying at the Aman hotel, a luxury 16th-century palazzo on the Grand Canal with a view of the Rialto bridge. Other A-list guests are staying at the Gritti Palace and the St. Regis. The couple exchanged vows at a black-tie ceremony on the island of San Giorgio Maggiore Friday afternoon, according to Italian media reports. The wedding is thought to have taken place in a vast open-air amphitheatre on the island, which sits across from Venice's iconic St Mark's Square. The newlyweds were to be serenaded by Matteo Bocelli, son of the famed opera singer Andrea Bocelli, reports said. Michelin-starred chef Fabrizio Mellino prepared the wedding dinner, while the cake has been made by French pastry chef Cedric Grolet, the Corriere della Sera said. Sánchez is alleged to have prepared 27 outfits to wear during the festivities. 'Enchanted' Wedding guests snapped by paparazzi as they hopped into boats included Jordan's Queen Rania, French luxury goods executive Francois-Henri Pinault, American football player Tom Brady, US fashion designer Spencer Antle, the singer Usher, and Ivanka Trump, daughter of US President Donald Trump, and her husband Jared Kushner. The guests reportedly lunched Thursday in the gardens of Villa Baslini, on the islet of San Giovanni Evangelista. The celebrations are set to end Saturday with a party likely at the Arsenale, a vast shipyard complex dating back to when the city was a naval powerhouse. Bezos and Sánchez are donating three million euros ($3.5 million) to the city, according to Veneto's regional president Luca Zaia, and are employing historic Venetian artisans. Venice's oldest pastry maker Rosa Salva is baking 19th-century "fishermen's biscuits" for party bags that will also contain something by Laguna B, renowned for its handblown Murano glass. Trump and her family visited a glass-blowing workshop on the small island of Murano on Wednesday, according to the owner. "They were amazed and enchanted by the magic of glass," Massimiliano Schiavon told the Corriere della Sera, adding that the family had a go at blowing glass. Venice, home to the oldest film festival in the world, is used to VIPs whizzing around in speed boats, and happily hosted the star-studded nuptials of Hollywood actor George Clooney in 2014. Some say this wedding too brings good business. Italy's tourism ministry said Friday it expected the wedding to bring the city nearly one billion euros, with about 895 million of that estimated to come from the "media visibility" generated. But critics say Bezos, one of the world's richest men and founder of a company regularly scrutinised for how it treats its workers, is different. "Tax Billionaires", read protest signs along canals. "In the time it takes you to read this, Jeff Bezos's wealth has increased by more than your monthly salary", they read in English and Italian. Environmental activists have also pointed to the carbon footprint of the mega yachts and dozens of private jets -- at least 95 -- bringing the rich and famous to the city. But Samuel Silvestri, a 55-year-old salesman, welcomed the extravaganza. "Over-tourism is caused by those people who come with a backpack and their own food, and contribute very little," he said, "not those who transform Venice into a mini-Monte Carlo. This marriage helps the image of the city." Italy's health ministry has issued a red heat alert for Venice for the weekend, part of a heatwave affecting much of southern Europe.
Grazia USA
23-06-2025
- Grazia USA
Miu Miu's Upcycled Capsule Is Rewriting The Fashion Rule Book
Photo: @saraniumm Instagram Miu Miu is known for its playful rebellion. The edgy little sister, the girl who pairs a slip dress with distressed sneakers. Now, once again, the fashion house is rewriting the rulebook with the Upcycled by Miu Miu collection. Launched as part of Miu Miu's commitment to sustainability, the collection focuses on bringing new life to pre-loved garments, giving them a modern twist. Think lace slips, deconstructed denim, hand-finished outerwear – this is nostalgia, but reworked. And, of course, entirely Miu Miu. Originally launched in 2020 with a small edit of repurposed military jackets and vintage denim, Miu Miu's Upcycled initiative has since evolved into something much more. No longer just a capsule, it's now a defining part of the house's DNA. In this creative space, heritage fabrics meet experimental silhouettes and innovative craftsmanship, rewriting nostalgia with a modern edge. Miu Miu's decision to lean into pre-loved material feels both refreshing and relevant and impossibly chic. A deliberate shift away from the new-for-new-sake model, and toward something more intimate, personal, and circular. Photo: @miumiu Instagram Photo: @miumiu Instagram Photo: @miumiu Instagram Each piece in the latest Upcycled collection is crafted from carefully sourced vintage garments, then reimagined by Miu Miu's ateliers with great attention to detail. Think oversized collars edged in delicate lace, blazers reworked from deadstock wool, and mini dresses that carry the faded glow of another era. No two pieces are alike, and that's exactly the point. Accessories echo the same upcycled energy: miniature bags, bow-trimmed flats, and details that feel both nostalgic and new. The palette leans into that mood too, soft, stormy greys, dusty pinks, worn-in whites. The result is romantic, undone, and quietly powerful. The Upcycled collection is playful, tactile, and full of texture, the kind of wardrobe that holds meaning but still knows how to have fun. It oozes character, feels softly subversive, and is impossible not to want. In other words, it's Miu Miu doing what it does best The collection is available now, in selected boutiques and online. But, as with everything vintage, once it's gone, it's gone.
