Latest news with #MohamadFeras
Gulf Business
2 days ago
- Business
- Gulf Business
Beyond the bargains: What makes Dubai Summer Surprises stand out?
Image credit: Supplied Dubai Summer Surprises (DSS) 2025 has officially launched, transforming the city into a hub of excitement, unbeatable retail offers, family entertainment, and mega prize opportunities for residents and visitors over the next nine weeks, reinforcing Dubai's position as a leading global summer destination. Read- For the first time in its history, DSS introduces three specially curated retail seasons aligned with the summer rhythm, ensuring continuous activity across Dubai's malls, attractions, hotels, and dining destinations while supporting the city's vision under the D33 economic agenda. Three retail seasons, one unmissable summer Shoppers can explore three consecutive retail windows under DSS 2025: Summer Holiday Offers (27 June–17 July): Kicking off the season with early promotions, citywide raffles, and savings of up to 75 per cent across leading brands. Great Dubai Summer Sale (18 July–10 August): Bringing the season's deepest citywide discounts of up to 90 per cent off, alongside exclusive flash sales and grand raffles. Back to School (11–31 August): Focused on school essentials, family needs, and promotions with opportunities to win scholarships towards school fees. 'Dubai Summer Surprises 2025 has been designed to bring unmatched value to our residents and visitors while ensuring every part of the summer has something new to offer,' said Mohamad Feras, AVP Retail & Strategic Alliances at Dubai Festivals and Retail Establishment (DFRE). 'Each season within DSS has been curated with a clear purpose, ensuring that as families, residents, and tourists move through the summer, there is always something to look forward to in Dubai.' Back to School: Supporting families across the city The final phase of DSS 2025, Back to School (11–31 August), focuses on easing the financial and logistical pressures of the new school year, with promotions on school supplies, technology, clothing, and essentials, alongside scholarship raffles for families. 'Back to School season is a critical time for families, and we want to ensure that DSS plays a role in making it smoother, more affordable, and even joyful,' Feras explained. 'We are not just supporting shopping; we are supporting families as they prepare for a new academic year.' Aligning with Dubai's vision and economic agenda DSS 2025 aligns with Dubai's D33 Economic Agenda, reinforcing the city's position as one of the world's best places to live, work, and visit through vibrant retail, tourism, and entertainment offerings. 'DSS plays an important role in driving Dubai's retail economy while ensuring residents and visitors experience the city in its full vibrancy,' Feras emphasized. 'It showcases how Dubai can be a world-class summer destination, providing value while creating joy.' Strategic partnerships powering DSS 2025 Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners, including Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat. 'Our partners are critical to the success of DSS 2025, ensuring the festival reaches every community and every visitor with a consistent, high-quality experience,' said Feras. Citywide festival of shopping and entertainment Running for nine weeks across over 1,000 brands and 3,500 retailers, DSS 2025 promises citywide savings paired with immersive family-friendly activations, exclusive entertainment, and prize-winning opportunities. 'These three shopping seasons anchor DSS 2025, creating a summer that is not only about shopping but about shared experiences, excitement, and community connection,' Feras added. 'Dubai has always been a city that thrives on experiences, and DSS is designed to ensure every shopper can feel that.' The Great Dubai Summer Sale: Mega deals and mega prizes The Great Dubai Summer Sale (GDSS), from 18 July to 10 August, sits at the heart of DSS 2025, offering the deepest discounts of the summer, with up to 90 per cent off during limited-time flash sales and citywide offers. Shoppers spending Dhs300 or more at participating outlets can take part in the GDSS Shop, Scan and Win promotion, entering a draw to win Dhs1m in cash or a brand-new Nissan Patrol, ensuring every shopping trip has the potential to transform a customer's summer. 'This is not just about shopping; it is about making memories and creating life-changing moments for our shoppers,' Feras noted. 'The GDSS Shop, Scan and Win campaign gives shoppers the chance to walk away from a day of shopping with their lives changed forever.' Skywards Everyday members can amplify their DSS experience by earning 25 per cent bonus Miles on all eligible transactions and will also stand a chance to win a share of one million Skywards Miles with spends of Dhs100 or more at participating Skywards Everyday and Skywards Miles Mall partners. Exciting flash sales and limited-time offers To maintain high energy throughout DSS, a series of exclusive flash sales and limited-time events will be rolled out, including: GDSS 12 Hour Sale GDSS Daily Surprises GDSS Gold & Jewellery Flash Sale GDSS Beat the Clock with Rivoli Group GDSS Shop for Free Weekend with Al Jaber Optical GDSS Dubai Hills Mall One Day Sale GDSS Final Sale 'Flash sales add an element of surprise and anticipation to the shopping experience,' Feras shared. 'They create moments that shoppers can plan for, get excited about, and share with family and friends.' Opportunity to win big across Dubai's malls Shoppers across Dubai will also have the chance to win big through citywide raffles and exclusive rewards throughout DSS: One million SHARE points at Majid Al Futtaim malls, including instant 5 per cent cashback at City Centre Mirdif and City Centre Deira, and up to 20X SHARE Points at Mall of the Emirates. Dhs10,000 in Tickit rewards at participating retail partners. A Polestar 4 LRSM at Dubai Festival City Mall. A Soueast S06 SUV at Dubai Outlet Mall. The DSS Lucky Receipt promotion at participating malls, offering instant rewards until July 17. 'This is truly a summer where shopping goes beyond the transaction,' said Feras. 'It becomes about the chance to win, the chance to experience something new, and the chance to walk away with prizes that can redefine your year.' Record-breaking raffles for DSS 2025 This year's DSS also features Dubai's largest summer raffles, ensuring that shoppers have even more reasons to participate: The Dubai Shopping Malls Group DSS Raffle will award nine brand-new cars. The Dubai Gold & Jewellery Group Raffle will distribute 30 gold bars to 30 winners. The Visa Jewellery Programme will grant 50 winners a share of AED 175,000 in jewellery vouchers. 'These raffles are a testament to Dubai's commitment to rewarding its community and visitors,' Feras commented. 'When we say DSS offers one of the world's most rewarding summer shopping experiences, we mean it.' Dubai: The ultimate summer destination As DSS 2025 unfolds, residents and visitors can expect a summer packed with exclusive offers, vibrant entertainment, family activities, and endless opportunities to win, making Dubai the ultimate summer destination for shopping and leisure. 'We invite everyone to join us this summer,' concluded Feras. 'Whether you are looking for unbeatable deals, world-class entertainment, family activities, or the chance to win life-changing prizes, DSS 2025 is here to ensure that Dubai remains the best place to be this summer.'
Tourism Breaking News
29-03-2025
- Entertainment
- Tourism Breaking News
Dubai festivals gears up to welcome record number of visitors to celebrate Eid break with family and friends, great line up of activities
Post Views: 49 Eid is around the corner and Dubai is most certainly the best place to celebrate with family and friends as they expect more visitors this year visiting family and friends. TravTalkBreakingnews had a quick chat with Mohamad Feras, AVP Retail & Strategic Alliances, Dubai Festivals and Retail Establishment about their latest offerings to attract more visitors this Eid. Can you share some of the special programmes for Eid to attract more visitors? We have curated an unforgettable line-up of experiences across Dubai until 6 April, as part of the Eid in Dubai campaign organised by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), in collaboration with government, semi-government, and private sector partners. Our programme spans cultural celebrations, A-list concerts, fireworks, family entertainment, shopping, dining, and much more. Families and friends can look forward to fireworks displays on the first two days of Eid at multiple locations, live concerts by both local and international stars, thrilling sporting events, and must-visit outdoor pop-ups like e& Beach Canteen. In addition, we're offering world-class dining across Dubai's top hotels, exclusive Eid stay packages, and a variety of family-friendly activities at iconic attractions. The city will also be buzzing with major retail promotions and grand raffles, giving visitors the chance to win incredible prizes. One of my personal favourite retail highlights this year is The Great Online Sale, which is now live until 30 March. In addition to the biggest-ever bargains of up to 95 per cent off and an extra day of discounts spanning four thrilling days, the citywide sale features the launch of Dubai's all-new immersive shopping experience this year. This interactive virtual mall enables shoppers to digitally explore hundreds of top participating brands, enjoy exclusive additional savings, stand a chance to win a whopping AED100,000, and unlock bonus cash prizes of AED50,000. Dubai is the ultimate place to be this Eid, and we're excited to welcome everyone to experience the joy and vibrancy of the season through this packed and diverse programme. What are the expectations from residents and visitors this Eid? We're expecting a vibrant response from both residents and visitors this Eid. With such a diverse and citywide line-up of experiences, from spectacular fireworks and concerts to outdoor pop-ups and exclusive hotel offers, there's truly something for everyone. We anticipate large turnouts at our major activations – especially our world-class family-friendly attractions and iconic shopping malls. Dubai continues to be a top destination during Eid, not just for its celebrations but for the way it brings people together. Whether it's families looking to enjoy quality time, food lovers exploring global flavours, or visitors seeking a festive escape, our goal is to deliver memorable experiences that keep people coming back each season. Could you share more details about the Great Online Sale? The Great Online Sale is one of Dubai's biggest online shopping weekends, and this year's edition is truly our biggest yet. Running until 30 March, we added an extra day this year to give shoppers four full days of unbeatable discounts of up to 95% off across a wide range of categories and top brands. What makes this year particularly exciting is the introduction of an all-new immersive online shopping experience – the first of its kind in the history of the citywide sale. We have created a virtual mall where shoppers can explore participating brands in a digital space, access exclusive savings, and enjoy an interactive, gamified shopping journey. There are also major prizes up for grabs, including a grand prize of AED 100,000 and bonus cash prizes worth up to AED 50,000 for shoppers who digital explore five categories or more. It's all designed to make shopping easier, smarter, and more rewarding – with everything just a click away and delivered straight to shoppers's doorsteps. This initiative is part of our broader mission to innovate the retail experience in Dubai and make sure residents and visitors enjoy more value and convenience than ever before.
