Dubai festivals gears up to welcome record number of visitors to celebrate Eid break with family and friends, great line up of activities
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Eid is around the corner and Dubai is most certainly the best place to celebrate with family and friends as they expect more visitors this year visiting family and friends. TravTalkBreakingnews had a quick chat with Mohamad Feras, AVP Retail & Strategic Alliances, Dubai Festivals and Retail Establishment about their latest offerings to attract more visitors this Eid.
Can you share some of the special programmes for Eid to attract more visitors?
We have curated an unforgettable line-up of experiences across Dubai until 6 April, as part of the Eid in Dubai campaign organised by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), in collaboration with government, semi-government, and private sector partners. Our programme spans cultural celebrations, A-list concerts, fireworks, family entertainment, shopping, dining, and much more.
Families and friends can look forward to fireworks displays on the first two days of Eid at multiple locations, live concerts by both local and international stars, thrilling sporting events, and must-visit outdoor pop-ups like e& Beach Canteen. In addition, we're offering world-class dining across Dubai's top hotels, exclusive Eid stay packages, and a variety of family-friendly activities at iconic attractions.
The city will also be buzzing with major retail promotions and grand raffles, giving visitors the chance to win incredible prizes. One of my personal favourite retail highlights this year is The Great Online Sale, which is now live until 30 March. In addition to the biggest-ever bargains of up to 95 per cent off and an extra day of discounts spanning four thrilling days, the citywide sale features the launch of Dubai's all-new immersive shopping experience this year. This interactive virtual mall enables shoppers to digitally explore hundreds of top participating brands, enjoy exclusive additional savings, stand a chance to win a whopping AED100,000, and unlock bonus cash prizes of AED50,000.
Dubai is the ultimate place to be this Eid, and we're excited to welcome everyone to experience the joy and vibrancy of the season through this packed and diverse programme.
What are the expectations from residents and visitors this Eid?
We're expecting a vibrant response from both residents and visitors this Eid. With such a diverse and citywide line-up of experiences, from spectacular fireworks and concerts to outdoor pop-ups and exclusive hotel offers, there's truly something for everyone. We anticipate large turnouts at our major activations – especially our world-class family-friendly attractions and iconic shopping malls.
Dubai continues to be a top destination during Eid, not just for its celebrations but for the way it brings people together. Whether it's families looking to enjoy quality time, food lovers exploring global flavours, or visitors seeking a festive escape, our goal is to deliver memorable experiences that keep people coming back each season.
Could you share more details about the Great Online Sale?
The Great Online Sale is one of Dubai's biggest online shopping weekends, and this year's edition is truly our biggest yet. Running until 30 March, we added an extra day this year to give shoppers four full days of unbeatable discounts of up to 95% off across a wide range of categories and top brands.
What makes this year particularly exciting is the introduction of an all-new immersive online shopping experience – the first of its kind in the history of the citywide sale. We have created a virtual mall where shoppers can explore participating brands in a digital space, access exclusive savings, and enjoy an interactive, gamified shopping journey. There are also major prizes up for grabs, including a grand prize of AED 100,000 and bonus cash prizes worth up to AED 50,000 for shoppers who digital explore five categories or more. It's all designed to make shopping easier, smarter, and more rewarding – with everything just a click away and delivered straight to shoppers's doorsteps.
This initiative is part of our broader mission to innovate the retail experience in Dubai and make sure residents and visitors enjoy more value and convenience than ever before.
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