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Ektaa Kapoor's Balaji Telefilms, Netflix forge new creative partnership
Ektaa Kapoor's Balaji Telefilms, Netflix forge new creative partnership

India Gazette

time2 days ago

  • Entertainment
  • India Gazette

Ektaa Kapoor's Balaji Telefilms, Netflix forge new creative partnership

Mumbai (Maharashtra) [India], June 7 (ANI): Netflix and Ektaa R Kapoor's Balaji Telefilms Ltd. have forged a new creative partnership spanning films and series. The deal encompasses content development across multiple formats tailored specifically for streaming audiences. An untitled series is already in advanced stages of development as part of the initial slate, as per Variety. The collaboration will be executed through Balaji Telefilms Ltd. and its divisions, including Balaji Motion Pictures and Balaji Telefilms Digital. Speaking about the collaboration, Monika Shergill, Vice-President, Content, Netflix India, said, Ekta has been a force in shaping Indian entertainment with 'unforgettable stories and characters that made it to pop culture, even before hashtags existed'. 'Her creative instinct and deep understanding of the audience's pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. Our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey' Ektaa Kapoor, Joint Managing Director, Balaji Telefilms, said storytelling has always been at the heart 'of everything we do -- whether through cinema, television, or digital platforms'. She said the partnership 'is a big moment for us'. 'It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere.' Netflix and Balaji have previously collaborated on successful projects such as 'Kathal,' 'Pagglait,' 'Jaane Jaan' and Busan selection 'Dolly Kitty Aur Woh Chamakte Sitare.' (ANI)

Netflix and Balaji Telefilms announced long term creative collaboration
Netflix and Balaji Telefilms announced long term creative collaboration

Business Standard

time3 days ago

  • Entertainment
  • Business Standard

Netflix and Balaji Telefilms announced long term creative collaboration

Netflix and Ekta Kapoor's Balaji Telefilms have entered into a long-term creative collaboration for a range of exciting projects across different formats of storytelling. This association marks a significant step in Netflix and Balaji's commitment to delivering distinctive, high-quality entertainment across formats, genres, and audiences. Balaji and Netflix have previously collaborated on several beloved titles, including Kathal, Pagglait, Jaane Jaan and Dolly Kitty Aur Woh Chamakte Sitare. Speaking about the collaboration, Monika Shergill, Vice-President, Content, Netflix India, said, Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience's pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey. Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said, At Balaji Telefilms, storytelling has always been at the heart of everything we do - whether through cinema, television, or digital platforms. Partnering with Netflix, the world's leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere." This collaboration will be undertaken by Balaji Telefilms, including its divisions - Balaji Motion Pictures and Balaji Telefilms Digital.

Netflix, Balaji Telefilms ink multi-year content deal
Netflix, Balaji Telefilms ink multi-year content deal

Time of India

time3 days ago

  • Entertainment
  • Time of India

Netflix, Balaji Telefilms ink multi-year content deal

Streaming giant Netflix and content production powerhouse Balaji Telefilms have entered into a long-term collaboration to develop a range of projects across multiple formats. The content slate includes an untitled series in advanced development. Projects will be produced by Balaji Telefilms, including its divisions Balaji Motion Pictures and Balaji Telefilms Digital. The companies have previously partnered on titles such as Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villa For Sale in Dubai Might Surprise You Villas in Dubai | Search ads Learn More Undo Monika Shergill, Vice-President, Content, Netflix India, said, 'Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience's pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.' Ekta Kapoor , Joint Managing Director, Balaji Telefilms, said, 'At Balaji Telefilms, storytelling has always been at the heart of everything we do — whether through cinema, television, or digital platforms. Partnering with Netflix, the world's leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere." Live Events

Netflix India content head endorses Aryan Khan's debut show, calls it 'emotional': ‘It's everything you see in best kind of Bollywood films'
Netflix India content head endorses Aryan Khan's debut show, calls it 'emotional': ‘It's everything you see in best kind of Bollywood films'

Indian Express

time11-05-2025

  • Entertainment
  • Indian Express

Netflix India content head endorses Aryan Khan's debut show, calls it 'emotional': ‘It's everything you see in best kind of Bollywood films'

As fans wait with bated breath for Aryan Khan's debut series The Ba**ds of Bollywood* to release on Netflix India, the platform's Vice President of Content, Monika Shergill, has shared new insights into the highly anticipated project. She also reflected on working with other prominent creators like Sanjay Leela Bhansali for Heeramandi, Karan Johar for The Fabulous Lives of Bollywood Wives, and Shah Rukh Khan. Speaking about Aryan's directorial debut, Shergill said, 'I am so excited about Aryan Khan's debut series. It is going to be a very delightful and emotional ride for everyone. It will have laughter and everything that you see in best kind of Bollywood films.' While reflecting on Netflix India's collaborations with a range of filmmakers and storytellers, she said, 'If you look at the journey we have had, we have worked with some of the best creators.' She explained that while some filmmakers were enthusiastic about exploring streaming, others needed a little 'cajoling'. Recalling one such moment, Monika Shergill spoke about filmmaker Sanjay Leela Bhansali and the quirky way they engaged with him. She said, 'With SLB, when you are discussing thing with him, it is important to have street food on the table, he loves having street food.' Sharing how each creator has a unique process, she said, 'With Aditya Chopra, it's an intense discussion. He likes to know how the audience is thinking and what becomes successful. It helps him create for the audience who goes to theatre but behaves differently on streaming. It is very joyful with Karan, had a great time making The Fabulous Lives of Bollywood Wives. With Shah Rukh, it has been an enduring relationship across formats.' Earlier while speaking at Waves Summit 2025, Netflix Co-CEO Ted Sarandos also endorsed Aryan Khan's show and said, 'It is really fun, and I am going to leave the audience to try to figure out the title completely, but it is so fun. I am four episodes in.'

The Power of Influence - Creators & Audiences in The Spotlight at WAVES 2025
The Power of Influence - Creators & Audiences in The Spotlight at WAVES 2025

Time of India

time05-05-2025

  • Entertainment
  • Time of India

The Power of Influence - Creators & Audiences in The Spotlight at WAVES 2025

Manisha Koirala in 'Heeramandi' On Day Two of the Ministry of Information & Broadcasting's WAVES Summit , some of the most influential voices in entertainment came together to explore the dynamic relationship between audiences and creators, and how this interplay shapes the future of storytelling. The panel featured Monika Shergill (Vice President-Content, Netflix India), Prerna Singh (CEO, SLB Productions), Sameer Nair (MD, Applause Entertainment ) and actors Shefali Shah (Delhi Crime), Aditi Rao Hydari ( Heeramandi : The Diamond Bazaar), and Zahan Kapoor (Black Warrant). The conversation spotlighted the evolving balance between creative vision and audience demand, and how digital platforms are reshaping this relationship in real-time. From artistic risk-taking to fan-driven momentum, the panelists discussed the future of entertainment and the role of authenticity, cultural rootedness, and innovation in storytelling. Talking about audiences Monika Shergill, Vice President- Content, Netflix India emphasized 'The audience is always telling us something—they want stories that reflect their lives, their aspirations, and sometimes, offer a beautiful escape. At Netflix, we've seen how the most personal, rooted stories can become global phenomena—Heeramandi is a perfect example. With all its grandeur, it still told a forgotten, deeply human story of women who shaped history. That's the magic of streaming—it brings together technology and creativity to take a story from a writing room to over 190 countries. But the real alchemy happens when a creator's passion meets a deep understanding of their audience. That's when a show isn't just watched—it's felt, shared, and remembered' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Experience three trade fairs with just one ticket Undo automatica 2025 Undo Laser World of Photonics Undo World of Quantum Undo Visit automatica: June 24-27, Munich Undo Prerna Singh, CEO, Sanjay Leela Bhansali Productions added, 'As a creator, you're also your first audience—you constantly wonder, will this work, or will it make history? Heeramandi began as an original story at our production house, initially conceived as a film. But once we read the material, it was clear it needed the scale and depth of a series. We poured everything into it—the cinematic grandeur, the Shahi Mahal, and the untold story of freedom that deserved its place in history. When it launched, the response was overwhelming—Heeramandi resonated in over 43 countries. From the very beginning, we had a strong conviction it would find its audience' Talking about the importance of great storytelling, Sameer Nair, Managing Director, Applause Entertainment said, 'Everyone's a storyteller. But what storytellers need the most are story listeners. And the larger your group of story listeners, the more successful a storyteller you become. We often assume we know what the audience wants, or that the audience doesn't know what they want. But the truth is, all creators are also audiences. We are equally influenced by content, and then we proceed to tell the best story possible. The one thing that always works, every time, is going back to good storytelling. If there's a heartbreak on screen and it doesn't give you a lump in your throat, it's not good storytelling.' Talking about her International Emmy winning show, actress Shefali Shah said, 'Every time I step in front of the camera, I feel like I'm starting from scratch—like I know nothing. That fear drives me. With Delhi Crime, we made a show we believed in, but I never imagined it would become what it did. And every time I return to that character, I'm terrified all over again. I don't pick roles by strategy—I'm drawn to what feels raw, honest, and real. If it doesn't strike a chord with me, I know it won't connect with anyone on the other side of the screen. That's the only way I know how to work' Talking about the global sensation Heeramandi and how far and wide it travelled, Aditi Rao Hydari says, 'As an actor, I don't think in terms of film or series—it's always about stepping into a moment with honesty and letting it flow. That's where the magic lives. Streaming has made storytelling truly global—today, a performance rooted in one culture can resonate across continents. After Heeramandi released, I was in Cannes, then Italy and London, and people kept calling out, 'Bibbojaan!' They didn't always know my name, but they remembered what they felt. That's the power of a story well told—it travels, connects, and stays with people. Just like when a child listens to their grandmother's story—it's not about the technique, it's about the emotion it leaves behind' Talking about his breakout series, Black Warrant actor, Zahan Kapoor, 'When we were making Black Warrant, we knew it wasn't the most obvious or glamorous story—it's set in Tihar Jail in the '80s, told from a jailer's point of view. But from the first screening, Netflix just got it. That kind of instant belief in the story was rare and special. As an actor, it's incredibly moving when someone comes up and says, 'Aap wahi ho na…Jailer?' It reminds me that even the quiet, difficult stories can leave a mark—and that audiences are ready to embrace all kinds of narratives, not just the larger-than-life ones.'

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