Latest news with #MostRecommendedBrand
Zawya
2 days ago
- Business
- Zawya
Emirates named 2025's top global brand by YouGov
Emirates, the world's largest international airline, has been named YouGov's Most Recommended Global Brand for 2025, a testament to its 'Fly Better' promise. The airline achieved an outstanding score of 88.4%, with a significant lead on the next closest brand. The rankings are based on insights from YouGov BrandIndex, which uses over a million customer surveys in 28 markets to track brand performance daily between June 1, 2024 and May 31, 2025. Emirates has always prioritised customer satisfaction, providing memorable journeys at every touchpoint. In the first half of 2025, Emirates expanded its global network with route launches to three new destinations, reimagined travel retail stores in Asia, Africa, and Europe, introduced its newest aircraft type, the A350, to 10 destinations, and became the world's first Autism Certified Airline. By December 2025, Emirates will serve over 70 cities with aircraft equipped with the latest interiors on Boeing 777s, A380s, and A350s, representing almost 50% of its network. By December 2025, the airline will offer over 2 million Premium Economy seats, allowing more travellers to enjoy Emirates' latest generation premium onboard experience. Emirates has been recognized by YouGov before, as the most recommended brand in the UAE in the Recommend 2024 rankings with a score of 92.6. Sir Tim Clark, President Emirates Airline, said, 'This recognition underscores the deep connection and loyalty we've built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence. We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.' Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Arabian Business
2 days ago
- Business
- Arabian Business
Dubai's Emirates named the most recommended brand globally
In a global survey conducted by YouGov, Dubai airline Emirates has topped the rankings as the Most Recommended Global Brand for 2025 and is the only airline to be featured on the global top 10 list. This is the second straight year that Emirates has won the honours. Emirates tops global brand rankings ag ain The Most Recommended Brands rankings measure the percentage of a brand's customers who would recommend it to a friend or colleague. Emirates achieved an outstanding score of 88.4 per cent, much higher than second-placed Japanese automaker Toyota (84.7 per cent) and apparel manufacturer Levi's (83.1 per cent). No other Middle East brand features in the top 10, which also has such renowned brands like adidas, Nike, Mercedes Benz, BMW, Nintendo, Trivago and Neutrogena. The insights in the report are based on YouGov's consumer research panel, which has 29 million registered members from over 55 markets. Brand performance were tracked daily between June 1, 2024 and May 31, 2025. Positive Recommend scores for each top 10 global brand are aggregated and weighted by the size of the brand's current customer base per market. Recommend scores are based on respondents' answer to the question 'Which of the following brands would you RECOMMEND to a friend or colleague?' Current customers are defined by respondents' answer to 'Have you purchased from any of the following brands in the past 30 days–12 months?' Tim Clark, President Emirates Airline, commented: 'This recognition underscores the deep connection and loyalty we've built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence. We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.' UK customers named Emirates their third-most recommended brand after Prada and Gucci, while in Australia, it was the sixth most recommended brand in a list topped by watchmaker Rolex. Emirates has continually invested in the finest products and exceptional signature services to provide a world-class travel experience in-air and on-ground. The airline expanded its global network in the first half of 2025 with route launches to three new destination. introduced its newest aircraft type, the A350, to 10 destinations; and achieved its designation as the world's first Autism certified Airline, making significant headway on its journey to make travel accessible to all. By December 2025, the airline will serve over 70 cities with aircraft fitted out with the latest interiors on Boeing 777s, A380s and A350s, representing almost 50 per cent of its network. In YouGov's 2024 US airlines report, Emirates recorded the 'most satisfied customers amongst US flyers' and was one of the top 10 airlines considered by US Millennials and Gen Zs.
Zawya
5 days ago
- Business
- Zawya
Saudia tops YouGov's most recommended brands ranking in Saudi Arabia
Jeddah: Saudia, the national flag carrier of the Kingdom of Saudi Arabia, has once again ranked as the most recommended brand in the Kingdom of Saudi Arabia, according to the "YouGov's Most Recommended Brands 2025" report. This marks the second consecutive year Saudia has claimed the first position, outperforming major brands across multiple sectors in the Kingdom. The ranking is based on consumer perceptions of quality, value, and overall satisfaction. Khaled Tash, Group Chief Marketing Officer, stated: 'Retaining this recognition and maintaining Saudia's leading position in YouGov's index reflects the strength of our brand and our deep understanding of guest preferences. It also underscores the trust placed in our services and products, all of which are designed to elevate the travel experience. Sustaining this trust remains our top priority and continues to drive our ongoing innovation across the aviation sector.' This recognition adds to Saudia's growing list of achievements over the years, reinforcing its position within YouGov's data-driven rankings. The report draws from one of the region's most comprehensive consumer research platforms, spanning the Middle East, North Africa, and South Asia. Additionally, Saudia has previously topped YouGov's Best Brand Rankings in the Kingdom of Saudi Arabia. Saudia is undergoing a comprehensive transformation across its services, driven by innovation and the latest advancements in the aviation industry. By investing in digital applications and artificial intelligence technologies, the airline is implementing a long-term plan that focuses on refining every stage of the travel journey and elevating it to a new global standard.
